Can The Books be critically relevant in 2k10 or has concept-sample music evolved past them?


[MP3]
The Books Beautiful People

Have u heard the new mp3 by the Books off their upcoming hit album The Way Out? Have u heard of The Books?

Back in 2005, The Books released some album called "Lost and Safe."

I think it was 'culturally relevant' cuz it was kinda like art + music. From what I understand, they take 'tons of audio samples' then rearrange them to make songs, or something. Sorta like an even more artsy version of the Avalanches or something. "Less poppy." For some reason, I think rearranging audio samples of people talking + miscellaneous sounds was a more marketable meme in 2k5 since indie rock was kinda vanilla, and more indie fans were 'yearning for an conceptual experience.'

Wonder if they were the forefathers of indie sample-based music. It's so weird when a band comes back from hiatus, and they are evaluated with the same scrutiny/critical/socially-aware review system that modern buzzbands have to get run through. Feel like 2k5 was sorta like 'playing tee ball', but 2k10 is 'the mother effing big leagues' of independent music. Buzzbands have to be on their a-games, dropping memes, making sure they stay authentic, or else buzz blogs will shit all over them.

It seems like concept music has come so far in the past 2-3 years. An Co Merriweather Post Pavvy. The chill wave era. Tons of other mediocre concept bands that have garnered critical approval even though their product is kinda mediocre. I feel semi-stimulated listening to the new mp3 "Beautiful People" by the books, but I wonder if my taste is 'so refined' that this doesn't really do much for me any more. Like I need a 360 degree stimulating, socially relevant + aware meme dropping band to fully garner any sort of high level praise from me.

From what I understand, The Books consists 2 bros. One on a cello and another one on guitar. Seems like they really turned their live indie performance into an 'artistic experience.' I wonder if they will 'go mainstream' and sell albums to tweens, or if they are stuck with their same fan base from 2k5.

Back in the day, I feel like I had more time to listen to bands talk about their artistic gimmicks, branding themselves as 'interesting artists/humans' in long interviews. Not sure if I have that kinda time with so many music / ginger / mp3 memes flying around at such a rapid rate. Just need a band to produce some good mp3s, a decent album, a conceptually interesting music video, play some talk shows, play live in my local scene, then I will be happy.

Will The Books release a Top 10 album of 2k10?
What score will the Books album get from Pitchfork?
Do u feel like the Books had it easy, back when the indiesphere wasn't so competitive?
Are bands not conceptually relevant until the headline coachella / have an art show at the Guggenheim?
Do you still enjoy conceptual music, or is chillwave the only sample based music that you choose to enjoy?
Is chillwave the perfect sample based music, and everything else is sorta 'too artsy' and not accessible enough?
Will The Books be overrated in a Broken Social Scene kinda way, making it more difficult to genuinely appreciate their music in an authentic way?
Do the Books have an 'uphill' battle ahead of them by re-entering the indie buzzosphere after a long hiatus?