Video footage has emerged on Pitchfork.com of Best Coast, aka Bethany Cosentino, smoking mad dank with some African American bro. It seems like this is the 'pinnacle' of her stoner brand. After hundreds of tweets related to 'smoking dank', interviews about Cali dank, and danking around with her dank dank weed marijuana, it seems like we finally get to see '@The_Real_Bethany.' Chillin in her natural state, 'lifted' as hell, getting lifted-er.

One can only wonder how her 'weed loving/addicted' brand will impact her long term brand, both commercially and critically. It seems like in all walks of life/genres of art, u kinda have to placate the conservative mainstreamers in order to 'go far.' Ur brand has to be strong, yet inoffensive. Present nothing alienating/controversial about yourself, just keep making agreeable jams without getting political and doing things that are 'illegal' in the eyes of tweens/grandparents. Wonder if Converse would offer her a record deal 'all over again' after this 'controversial' dank video. Seems like a huge 'brand liability issue.'

What's ur fave part of this video? Does it remind u of watching high schoolers smoke weed when they talk about 'how high' they are? Do u like when they talk about abusing medical marijuana cards? How abt when they talk about how medical marijuana establishments are 'putting the local dealer out of business.'

Best Coast's mp3s seems 'agreeable' and 'listenable', which is very uncommon for many bands with female lead singers/female sound projects. There is so much commercial upside in a weak female indie market, where decent female mp3s and albums can see a huge sales bump just by 'being female' [via the Feist/Zooey Deschanel theory]. Seems like she really could have reached a tweeny Feist-like status on album #2.5 if she just 'stayed chill' and didn't 'tank' her personal brand. Wonder if we will look back at 2k10 and just think of it as the year of M.I.A./MGMT/Best Coast letting us down for a multitude of different reasons.

Critically, it seems like the indie blogosphere views her 'art' as a 'joke.' Some bros probably always thought she sounded like 90s alt rock disguised as fuzz, but other bros were 'more than willing' to neglect these vibes just to have another female in 'the game.' Why do u think indie bros are 'turning' on Best Coast. Probs because of the 'U = the people u chill with' theory [via guilt by association with WAVVbro]. Not sure if the criticsphere takes Best Coast and/or WAVVES seriously as artists/musicians, mainly just sees them as meme generators. Feel like they both had a 'golden opportunity' to take advantage of a weak year of music, but it is clear that they aren't 'serious' about becoming 'great' indie musicians. Instead, they just want to milk tour life and record deal advances to put themselves in situations where weed is 'bountiful.'

Now is the time that Best Coast must dump WAVVES in order to save her commercial + critical viability. She must do so in a public forum, possibly using twitter, or in an exclusive sit-down interview, similar to LeBron James' "The Decision." In addition, she should 'check into rehab' to save her brand.

Sorta feel sad about social media + the modern world. So much pressure to 'be somebody', to 'evolve ur personal brand' into something greater than yourself. Not sure who I wanted her to be, and if that person is even who she wanted to become. I sorta wanted her to dye her hair blonde, and have a short stint on VH1/eventually end up playing Lillith Fair when she is 38. Maybe write a few songs for Demi Lovato/Miley Cyrus along the way. I wanted to hear her song(s) in iPad commercials. I am so angry at her for 'not seizing her opportunity.' It feels like I am 'stuck in hell' with my bro who smokes too much weed, wasting his/her opportunity to 'get their life together' and experience 'something more.'

Only a few indie products have the opportunity to become 'Top Tier Indie bands' and this is becauase they are not afraid to 'achieve greatness.' Whether they are pretentious about it or chill about it, the pursuit of everlasting indie greatness is what separates 'the heavyweights' from the 'meme of the week' buzzbands. As high level post-indie music fans, we expect top tier buzzbands to take their jobs seriously, doing their best to present art which inspires high level discussion about genre-bending mp3s.

What r ur feelings towards Best Coast like?
Is it simple, like 'she is just a dumb stoner', or is it more complex, like 'she represents everything that is wrong with buzzbands'?
When u monitor Best Coast memes, do u think of her as a 'real artist'?
Is Best Coast good at rolling blunts?
On a level from 1 to 10, how high were u when u read this post?
Is it always a good policy to 'do drugs on camera'?
Will the Chicago police put Best Coast in jail after seeing this video?
Will Best Coast's PR team get this video taken down, or have they passed 'the point of no return'?
Is 2k10 the year of buzzbands getting 'coverage' but not necessarily having the product/brand to back it up?

Which indie bands are 'openly pursuing greatness'?
The Arcade Fire?
LCD Soundsystem?
Animal Collective?
Grizzly Bear?
Ariel Pink?
M.I.A.? (no)
MGMT? (maybe??)
Chillwave artists? (to be determined on album #2)
WAVVCOAST? (no, just smokin some dank)


Some bands want to have an 'album of the year.'
Few bands want to have an 'album of the decade.'
Truly great bands want to have an 'album of the century.'
I only listen to bands that are aiming to create an 'album of the Millenium.'
Still waiting for a buzzband who creates the 'Album of Forever, Yall.'
-Carles, 2k10