Can we ever get away from the Sponsored Experience?
So there I was, standing in a massive Adidas shoebox that was located inside the festival grounds of a relevant alternative event, and I had 2 ask myself, "Where the eff am I?" After attending so many relevant alternative events, experiencing life as a VIP and sometimes stepping outside of the VIP area in order to experience life as a 'common alt' with the herds of non-VIP alt consumers, I find myself wondering if the 'sponsored' experience has helped or hurt the State of Alt.
The Sponsored Experience////////
If an experience isn't sponsored, did it ever even happen?
Festivals, VIP areas, sporting events, mainstream events, stadiums, amphitheatres, holiday parades, and even youth sports teams' entire seasons. A brand It seems chill that relevant alt festivals are 'monetizing', 'going mainstream', and getting top tier brands. It seems chill that top tier brands have embraced alt events as a place to expose their brand to 'high-end early adoping tastemaking consumers.'
But while entities who are grandfathered into the highly lucrative buzz machine get richer and more powerful, who are the economic victims of The_sponsored_experience? Or is it chill 2 be hella sponsored as long as u invite local vegan, grass-fed, organic venders to make some $$$ by selling relevant food-truck-wave food at ur alternative event?
Pictured: Sponsored Ice Cream Experience
I feel scared and sad. Scared for our children, and future generations of alt who will never get to experience chill indie vibes and websites without being overwhelmed by the sponsored experience. Scared for the future of buzzbands, who will be forced to cultivate sponsored buzz in order to be looped into the sponsored indie buzz machine.
Pictured: Sponsored MP3 farming experience
But maybe I <3 the sponsored experience. Getting free iPhone cases, alcohol, cards to redeem free MP3s from a startup music service, and chillwave koozies. Sometimes I even get XL t-shirts. Maybe the sponsored experience is a good thing 4 evry1. Maybe the sponsored experience is where art and commerce intersect, creating a portal of synergistic vibes that allow us all to chill and vibe like never before.
Can a band 'go mainstream' without embracing the sponsored experience?
Have u ever had any chill times within a sponsored experience?
Have u ever exploited a sponsored experience to get free _________?
Are brands wasting money by sponsoring experiences [via marketing]?
Sponsored experience in a sponsored experience experience sponsorship?
Is a blog only as valuable as the sponsored content is blogs?
Do u ever wish that ur own life was a sponsored experience?
Will the sponsored experience enable all great art, music, and architecture for the rest of time?
Can a 'new authenticity' emerge now that 'authenticity' is a sponsored experience?
Is 'government' a sponsored experience [via taxes]?
Is 'life' a sponsored experience?
Is society a sponsored experience?
Can u sponsor a sponsored experience?
Pictured: I got this coupon at a relevant music festival, exposing me 2 the Pepsi Max brand
///Can we ever get away from the Sponsored Experience?