What is it like 2 work 4 Pitchfork? [A LOOK INSIDE THE MYSTERIOUS INDIE MACHINE'S OFFICES]

PHOTOSET BY TIMEOUT NEW YORK


I have always wondered what it would be like to have a high-level alt job. Most days, I sit in my cubicle at my lamestream job in a business park, dreaming of what it would be like to have a COVETED job within the meaningful workspaces of one of the most important content farms ever created. I want to be able to be backstage in the VIP area of a relevant music-based event, and be able to say, "I write for Pitchfork. Ever heard of it?" Immediately, a hoard of PR agents and bloggers will do their best to 'get on my good side' because I am an influencer who can MAKE or BREAK their ultimately mediocre band's album. Girls will basically ess my dee, just based on my relevant alt job.

I feel happy to finally know what it looks like inside the walls of Pitchfork's Brooklyn offices.

Pitchfork.com was launched in 1996 by Ryan Schreiber when he had just graduated from high school and was working at a record store; these days, a rave review on the site can practically guarantee a band’s success. But while most would assume the atmosphere at the indie music bible is self-important and smug, it’s actually laid-back and celebratory. In 2005, the small company (made up of 30 employees in its Chicago and Brooklyn offices) curated its first music festival in Chicago and the following year branched out with its annual weekend-long Pitchfork Music Festival. Two years later, the company opened a Manhattan office, and a year after that came a second location—a two-floor loft in Greenpoint that’s just off the BQE. The casual vibe here is intentional, explains Schreiber, who sits among his local staff of about 15 . He favors “[constant] discussion about the music [everyone’s] into,” made easier with a massive, Pitchfork-exclusive server of unreleased tunes.

It seems like they are 'anti-cubicle' so that every1 has their own meaningful workspace. Every1 is vibing on laptops, no Dell desktop computers for these writers and content creators. U have 2 be able 2 create content ON-THE-GO.

Schreibro should definitely have a workstation 'in the back' so that every1 feels scared that he will see them wasting time on the net, and get back 2 work.

I need 2 work in a place where every1 listens 2 great music. My lamestream coworkers have THE RADIO playing all day on our city's worst rock and/or soft rock station. I h8 feeling like I'm at a dentist's office. I need an authentic vinyl-playing machine.

White boards are an authentic way 2 communicate and manage relevant projects. My company recently invested in multi-million dollar project & financial management software. If only they realized that we could get the majority of our work done 'within the cloud' using Google Docs, dropbox, and other web-based services that could really cut down on our overhead. At the end of the day, COMMUNICATION and ENGAGEMENT create a successful business.

The only person with dual monitors in my office is the guy who is programming our new Blackberry app.

Just want a place with kewl posters on the wall. I don't need 2 show off my irrelevant diploma/GED printed-out certificate.

The Pitchfork team occasionally hosts gigs and parties in its office, including two alcohol-brand-sponsored bashes shot for Pitchfork.tv last year featuring performances by Beach Fossils and Dom. “We clear out the space and kind of turn it into a venue,” says Schreiber.

I feel sad
Knowing that
My office space
could not be converted into a relevant venue

“It’s nice to have it not be completely quiet all the time,” says Fluck of Pitchfork’s chatty, play-tunes-at-your-desk atmosphere. “I’ve found that to be an eerie thing at other jobs, when you walk in and everyone [has] headphones [on].”

It seems like they still have a collection of relevant CDs from yesteryear within their offices, or maybe a relevant interior designer altered their zonespace bc digital tactile waste is 'hot' in the design-o-sphere [via mini-disc players]

This bro seems chill, like a bro who I could really stormbrain with, and bounce mad ideas off. I could truly be myself in our meetings, and we could forge the future of sponsored content, without compromising any of the brands involved.

This binder makes me sad bc it reminds me of my job. I want to work in a PDF-file based office.

It would be great to work for a relevant alternative media company one day. People on the internet reading my words. Watching my content. Being INFLUENCED by the influencer that is me. I could send my parents links to my content, and they can finally feel justified in my decision to major in English instead of Business. Pitchfork looks like heaven, and I dream of the day when I can change my 'employment info' on Facebook 2 state that I work somewhere relevant. Ppl will ask me what I do, and my response will cover topics including content creation, writing, video-scaping, brand management, advertiser relations mgmt, and VIP area quality control.

One day I will land my alt dream job.
I am smart, creative, and I have a passion for the arts AND the alts.
This is not just 'a job', this is my lifestyle.

What is the most alt company 2 work 4?
Does p4k seem like a chill place 2 work, or is Ryan Schreiber the slave driver of content farmers?
Do u dig their 'space' or should they do more to make their employees 'feel trapped' in their jobs?
What is ur workspace like?
What is ur alt dream job?

PREVIOUSLY
I want to be self-employed and work in a conceptual work space / modern cubicle.

NYTimes writes article abt how worthless 20-somethings can’t get jobs & try 2 stay young 4evr

My job/career does not align with my true personal brand. [Generation Y and the mainstream workplace]

Ryan Schreiber

Alternative Entrepreneur, Alternative Celebrity, DJ

Ryan Schreiber is the creator of Pitchfork Media. He is one of TIME MAGAZINE's most important people in the world ever.

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Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

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