Is Grimes the next BIG Indie Diva, or an overhyped product of the Corrupt Indie Machine?
Many alts and alt blogs have been forced to search for bands and humans to buzz now that the Lana Del Rey slutshaming era is over. It seems like Grimes has capitalized on this void of content, slipstreaming into the alternative zeitgeist, discussed far and wide by ppl who are 'so into indie' that they always have to have some fringe buzzband to overanalyze. The only question is: Is Grimes' buzz organic, cultivated on a free-range artistic content farm, or is she the newest overhyped human buzz meme who the Corrupt Indie Machine is trying to force down our throats?
Grimes is Claire Boucher, some girl from Canada who dropped out of McGill University bc she was too free spirited 4 classes. Her music sounds like a baby voice goo goo gaa gaa-ing over some bleep bloop music.
What makes Grimes 'buzzworthy'? Her unique look? Her music? Her artsyfartsyness? Her crusty past? Her fashionmusability?
More importantly, we must determine if Claire Boucher is an indie diva who has reached Vicki LeGrand, Alice Glass, Sexi Lexi Krauss, Caroline Polachek, Maddie Follin-level alt status, or does she still need 2 prove herself AND her bangin bod?
Here is a breakdown of the strengths of Grimes in relations to the current buzzgeist:
Her live show is 'conceptual' [via 1 woman bleep bloop band]. You can see that she has a potentially BANGIN BOD, but also a Panda Bearian stage presence, rushing to turn nobs, press buttons, and emit bleep bloops out of her bleep bloop machines. It is clear to see that her unique personal brand and stage presence make her INDIE BLOG J.O. material, not just for the predominantly male blogosphere, but the, "OMG I'd love to be her friend"-wave female blogosphere who basically support anything where a female 'looks cool' so they can be all like "Props 2 a girl who is doin her thang! #Big_Thangs_Poppin"
She may eventually face the 'Toro Y Moi' problem, where you have to eventually hire an entire backing band to appeal to mainstreamers who have to experience everything with the 'full-band' experience.
Her music is 'decent enough', but at the same time, 'bad enough' to be overhyped by lofi tastemakers. Sorta tried to stream her album to see if there was anything worth 'writing home about', but it is the standard conceptual bleep bloop band with only one or two 'half decent' songs that aren't even THAT listenable, but I would probably put them on a mix CD for some girl who wanted to 'feel artsy', like she was listening to 'the new Bjork', which could be a GREAT angle by which Grimes could present herself in her album cycle.
I know this might sound weird... but I kinda wanna canoodle with Grimes, and get 2 know the REAL Claire Boucher as I give her a 'touch up' on her Skrillex haircut with my clippers.
Her free spirited personal brand means that she can be converted into some sort of 'fashion muse.' As we have learned from LDR, it is important to have a BANGIN BOD that can be commodified, and your music must inspire some random fashion designers 2 find beauty in u, then u can represent a beautiful, free spirit. While Claire Boucher does have elf-like qualities, she is still a bonafide QT, bb!
She has a Skrillex-y haircut, and looks like a futuristic crusty. I'd pay upwards of $20 to go to a concert where I got to stare at her and be like "Is she hot or not, yall? I'm gonna go with an alt 8, perhaps a 10 on the conceptual altbaguette scale."
She is all about 'art'/'being an artist.' Here is some interview where she shows off her meaningful doodles. In order to be taken seriously in the buzzosphere, you have to have deliberate artistic intent (until u write a song sponsored by Mtn Dew/Converse and everything begins 2 fall apart).
She is potentially 'completely insane', ready 2 meltdown. It seems like 'being a buzzband' is the most 'normal, stabilizing thing she could have done with her life. She apparently tried to float down the Mississippi River like a trust crusty homeless person. While many blogspots would say 'that's totally kewl', I feel like we've all had that one crusty friend in HS/college who 'went too far', and you feel like it is only a matter of time b4 they end up dead from trying to trainhop/eating food out of a dumpster one last time.
In 2009, Claire Boucher and a friend from school constructed a 20-foot houseboat, named the "Velvet Glove Cast in Iron," with the intention to sail it down the Mississippi River from Minneapolis to New Orleans. The cargo included chickens, a typewriter, 20 pounds of potatoes and a gifted copy of Mark Twain's The Adventures of Huckleberry Finn. Boucher and her companion adopted the names "Veruschka" and "Zelda Xox" for the trip. Due to engine trouble and subsequent harassment from the Minnesota police, the journey was cut short and the houseboat and chickens were impounded.
Here is a picture of her house boat and crusty Mark Twain-wave Huck Finn Tom Sawyer ass BF. [link to sad/stupid story]
How could such a crusty at heart make such bleepy bloop music?
She makes for a good interview where she is honest, meaning that there she has not yet constructed a boundary between her 'real self' and the 'Grimes who has to do tons of interviews every day and answer the same crap over and over again.' Eventually, she will say stupid stuff that the blogosphere is able to manufacture into a conflict and/or thinkpiece. Similar to Best Coast, if she is determined to just be a 'dumb bitch' by the end of her first album cycle, we can dedicate the second album cycle to discrediting her artistic intentions.
She has a doomed Twitter brand. It will eventually lead to emotional outbursts, oversharing, displays of rage/jealousy, or general Best-Coastian stupidity [via simplicity].
Do u <3 Grimey BB?
There are so many forces that must have gone into the construction of Grimes. She has been featured in 'mad ad takeovers' on indie blog sites, and she even 'took over' the popular weblog Gorilla Vs Bear.
We may never know the true story behind Grimes... Is she a 'legitimate indie artist' who will rectify the sins of Lana Del Rey, or is she just a flat product who the Corrupt Indie Machine is 'hyping' to prove that they can still 'control the corrupt indie media'?
Do u prefer Claire Boucher or Bobby Boucher [via The Water Boy]?
Is Grimes just 'another pretty face' in indie, or a legitimate indie force?
Is she the buzz flavor of the month, or a Tier 1 Indie Diva?
Do u <3 or h8 Claire Boucher's vibe?
Is Grimes' music 'good', 'great', 'just okay', or 'effing terrible and meaningless'?
Is Claire Boucher's Grimes project 'authentic', or just a creation of the Corrupt Indie Machine?
Is Grimes a 'failed crustie', turning to bleep bloop indie as her last hope?
Or does she truly care about the progression of the bleep bloop with baby voice singing over it genre?
Is Grimes just a mainstream version of Fever Ray/Bjork/etc?
IS Claire Boucher a compensatory representation of the 'spirit of indie' that we thought LDR was, normalizing the forces of the Corrupt Indiesphere back to it's core competency of overhyping a decent/marginally talented artist into an artificial construct of indie fame?
CRUSTIES EXPOSED! Behind the alternative subculture's lowest class of dumpster diving people.