Stereogum, known as 'the internet's #1 music blog' added a fourth staff member to their blog. (Note: While Pitchfork gets the most traffic, it is not classified as a blog, it is a web magazine). Stereogum has come under fire in the past 2 years from their core fan base for 'broadening their content' as they have transformed into a mainstream music blog.  Many of their core readers voice complaints in the comments when a post is either 'too alt' or 'too mainstream.'

As Stereogum staff introduced their new member, they were 'defensive', making sure to emphasize the organic/small scale of their operation, though they have morphed into a modern media conglomerate:

Back in January 2002 (remember teh Strokez?!) Stereogum got its start as Scott's LiveJournal. By 2006 he'd grown the site to the point that I didn't think twice about quitting my job as a lawyer to come on board [Sorry Mr. & Mrs. Singh! -Ed]; the next year we welcomed Brandon to the brain trust. And that's been it: Three dudes working from their apartments in Brooklyn, with their cats and dogs and piles of promos -- no offices, no interns, no daytime meetings, trying to cover the music we love as comprehensively as possible. (You are probably aware, but our parent company BUZZmedia handles the advertising that pays our rents ... rest assured our writers have nothing to do with sales, as it should be.) Still we're always wanting to do better, faster, stronger. Today we're happy to announce a long overdue expansion to the editorial staff to make that happen: We're going from three guys in Brooklyn to three guys and one lady from Brooklyn. Today Jessica Suarez joins the Stereogum team.

As indie becomes mainstream, we will see more content generators brought on board to alt blogs in order to create a deeper well of memes that Google search engine can index.

Rumors say that Stereogum was purchased for between $5-20 million in 2008. We can only assume that adding one more member to their staff will result in $1-5 million extra dollars per year.

Blogging is a serious business. Mad Hits are a serious business. Alt memes are a serious business.
We can only assume that more blogs will add more bloggers to generate more hits as the mp3 blogosphere evolves into the mainstream blogosphere.