St. Vincent is a 'critically acclaimed' female artist. Her content is usually 'picked up' by respected music sites, but her female brand isn't always as inherently marketable/eye-popping as other indie/mnstrm females. While her music seems to 'sound good', I think she generally only appeals to high-end markets. Probably people who are very into the Dirty Projectors. She is not a more universal female product like Feist/Avril Lavigne/Dido/the 'Not Gonna write u a love song' broad.

In order to make her latest music video 'more bloggable', she had Fred Armisen 'dress up in drag' for the video, and play a zany role. Fred Armisen is an authentic character actor from the popular night life comedy show Saturday Night Live. I have read that he 'dabbles' in the indie music scene, attempting to brand himself as an 'alt comedian' who 'listens to kewl music' (similar to Aziz Ansari's personal branding strategy).

In the video, Annie Clark plays a 'character' of herself. I am not sure if this is a good move, or too post-Flight-of-the-Conchies to seem 'original' to authentic markets.

Is this video 'successful', or was it too strategically crafted for male bloggers to 'gush' over?
Is Fred Armisen the most authentically funny SNL cast member?
Will St. Vincent ever 'cross over', or should she 'dumb down' her music and play more piano driven ditties?
Is St. Vincent trying to 'pitch' a comedy show to HBO?

St. Vincent

Alternative Celebrity, Buzzband

St. Vincent is Annie Clark. She plays the guitar and writes deep songs that go on for a really long time.

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