Is American Apparel ‘in the shitter’ financially?


Recently, there has been a 'new wave' of articles after American Apparel released their quarterly financial earnings about how the company is in 'serious trouble.' Not sure if I am supposed to believe this. Still see people + tweens all over the place wearing Am Appy, so I find it kinda hard 2 believe. It seems difficult to imagine that any business would ever die, but maybe it would be kinda cool if Am Appy died, then I would have a bunch of 'rare'/'vintage' clothes.

It certainly didn't help Charney's mood when, on Friday, the racy retail chain's shares plunged 17 percent after the New York-based concern reported its fourth-quarter profits had dropped a jaw-dropping 23 percent. While soaring costs and anemic sales sapped profits, investors were likewise rattled as the company delayed giving an outlook for 2010, citing restrictions imposed on its operations by lenders.

Wish I understood 'business' so I knew how to make a bunch of money in the stock market investing in my fave companies. Apple, Am Appy, Urban Outfitters, IKEA, McDonalds, Chili's, snuggies...all my fave brands.

Seems like they are trying to say that the company was productive since it had some sweet Mexis working 'on the cheap':

"The reduction in manufacturing efficiency was principally a result of the forced termination of over 1,500 experienced manufacturing employees in the third and fourth quarters of 2009 following the completion of the previously-disclosed I-9 inspection by US Immigration and Customs Enforcement," Charney's battered company said in a statement last week.

It's a bitter irony for Charney, who has long portrayed himself as a champion of foreign workers' rights.

Is American Apparel 'in the shitter'?
Are all companies 'going thru a tuff time right now' [via the recession]?
Is it 'alt' to write Am Appy articles just to mention 'sexual harassment'?
Do u have any business ideas to save Am Appy?
Will u be sad if Am Appy dies?
Does n e 1 know how 'the stock market' works?