Atlas Sound does Acoustic Cover of The Cranberries, Possibly Weakens Conceptual Brand

Atlas Sound is the sound project of Bradford Cox. In this clip, he does a meaningful acoustic cover of the Cranberries' hit song "Linger." In 2009, Atlas Sound's album "Logos" received an 8.2 from Pitchfork. Many music critics say that Panda Bear was responsible for 2-5 points of this rating, due to the strength of their hit collab song "Walkabout."

I am not sure if covering the Cranberries helps your brand as an authentic/conceptual indie artist. Worried that this might be a step in the wrong direction, or maybe Bradford Cox is transitioning the Atlas Sound brand into a campfire singalong type of vibe.

What is the most authentic Cranberries song?
Are the Cranberries more alt than Pavement?
Will Atlas Sound 'crossover'?
Is this cover a brand enhancer, or a brand weakening product?
Is the future of indie music the acoustic guitar bro + sing-a-long format?
What is the #1 Atlas Sound song of all time?

Bradford Cox

Buzzband

Bradford Cox is the lead singer of Atlas Sound and Deerhunter.

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Atlas Sound

Buzzband

Solo project of Bradford Cox. Experimental. High profile collaboration with Noah Lennox (Panda Bear).

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