Mountain Dew's Green Label sound purchased a billboard in the heart of downtown during SXSW in Austin. The billboard gave 'prime placement' to Alan Palomo's face, the lead singer of Neon Indian. As opposed to slapping the logo of their soda on a billboard, it was their goal to 'co-brand' their product with some sweet buzzband tunes.

Wonder if 'billboards' / pedestrian traffic is more authentic than 'purchasing banner ads on relevant alt/mainstream websites.'

It seemed like they were trying to tell the world that Neon Indian Bro is 'the God' of buzzbands. Like he was the ultimate buzzbro, looking over all of the SXSW bros who were trying 2 be relevant. Like he is the 'face of God' in terms of buzz / mp3s / commerce / life.

Wonder if they purchased this billboard because they knew it would 'be blogged about' on the internet.

Is Green Label Sound the future of music / advertising / marketing?

Neon Indian

Buzzband

Neon Indian is a chillwave buzzband from 2k9 that rode chillwaves

Lists: Members of Neon Indian, indie minorities, chillwave, 2k9 buzzbands

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Green Label Sound

Record Label, Meme

GLS is the record label of Mountain Dew. They pay a buzzband to write an MP3, then release it to blogs in order to get buzz.

Lists: record label, companies that are trying to reach alternative markets

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