On March 9, 2010, MGMT released an MP3 called "Flash Delirium" to promote their upcoming album. Many fans didn't 'get' it, and have grown wary of riding the MGMT bandwagon into the future. In what must be a strategic response to try to steal some of their fan base, Neon Indian has released a new MP3 called "Sleep Paralasyst."

The song was released by Green Label Sound, which is Mountain Dew's "record label." Basically, instead of buying ads, they are looking to be attached to authentic new mp3s by relevant bands so that Neon Indian fans will drink MTN DEW.  Chromeo participated in this same project, and I'm sure 5-20 more buzzbands will go through the same process in the next 2 years.  Wonder if Mountain Dew can effectively measure their 'return on investment' with Green Label Sound.

If/when MGMT's album flops, it seems like many fans might 'jump ship' and become Neon Indian fans. MGMT performed this same audience hijack from Of Montreal. Wonder if Neon Indian is the next Vampire Weekend.  Wonder if their next album will be their 'pop' album.

I will copy and paste the whole 'press release' just because it is funny to read how some marketing bro figured

Neon Indian is Alan Palomo, the Mexican-born, Texas-raised, brilliantly lucid 21-year-old synth-wizard who learned his production chops as part of Ghosthustler and honed them as VEGA. In October 2009 Neon Indian released his critically heralded debut album, Psychic Chasms, nearly anonymously and drew wild speculation for months. As Neon Indian, Palomo has made an art of leaving out the details and letting the world draw its own conclusions… which is very much the case with the lyrics to his new Green Label Sound single, “Sleep Paralysist.” Neon Indian kicks off 2010 by teaming up with Green Label Sound to release the psychedelic blip-pop song “Sleep Paralysist.” This is the first new original Neon Indian material since 2009.

Neon Indian formed from a batch of off-the-cuff recordings that weren’t quite right as VEGA songs. It turned into something much larger than the sum of its parts. The name itself was invented by Palomo’s former band-mate and high-school friend who, in a round-about way, was the inspiration behind the project's first track “Should Have Taken Acid With You” on Psychic Chasms. Not long after the music was released, Gorilla Vs. Bear blogged about it, Grizzly Bear tweeted their fan-dom, and Pitchfork sealed the deal when they bestowed “Deadbeat Summer,” and Psychic Chasms with their Best New Music honor. “The project really finds its groove,” wrote Pitchfork, “nailing perfectly the essence of woozily nostalgic synth pop.” Neon Indian was outted and all of a sudden what started as a careless outlet for ideas too offbeat to fit the VEGA mold, had gone and defined a genre.

Neon Indian’s sound is as Palomo describes it, “Childhood re-contextualized through a psychedelic, lo-fi filter. The idea of memory before you were old enough to have memories.” Psychic Chasms intentionally captures the sound of records stored in sunlight and played to the breaking point. The album is a melting pot of hazy, lo-fi, sun kissed, electro-pop sounds that come together to form a kaleidoscopic collection of esoteric and inspiring songs.

“Sleep Paralysist” was written by Palomo, then recorded and produced in collaboration with Chris Taylor of Grizzly Bear in Brooklyn at his elusive musical dungeon, Terrible Studios. Much like the music of Neon Indian’s debut album, the new single embodies the feeling of a dream had while taking a nap under the summer sun: warm, emotive, and toned by hazy light seeping through closed eyelids.

Wonder if some1 should make that the wikipedia entry for Neon Indian.

Did Chris Taylor of Grizzly Bear produce this track well, or does it sound 2 much like Grizzly Bear?
Is this song as good as any song from Psychic Chasms?
R u worried/excited for the next Neon Indian album in 2k11?
Will VEGA's new album be able to compete with LCD Soundsystem's latest release?
Is Green Label Sound authentic?
Should Mountain Dew stuff Neon Indian CDs into 12 packs of Mountain Dew?
Should more beverage companies start record labels?

Neon Indian

Buzzband

Neon Indian is a chillwave buzzband from 2k9 that rode chillwaves

Lists: Members of Neon Indian, indie minorities, chillwave, 2k9 buzzbands

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MGMT

Buzzband

Lists: Members of MGMT, indie bands that debuted in the Billboard Top 10, 2k10 buzzbands

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Green Label Sound

Record Label, Meme

GLS is the record label of Mountain Dew. They pay a buzzband to write an MP3, then release it to blogs in order to get buzz.

Lists: record label, companies that are trying to reach alternative markets

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