Pitchfork officially endorses Ariel Pink, grants ‘Best New Music’ status


Ariel Pink's Haunted Graffiti's latest song "Round and Round" has been on the internet for ~3 days, and has become the most critically acclaimed / contextually compelling song of the year already. Ariel Pink used to be a 'lofi God', but now that he has signed to a major alt label, he will receive the PR+marketing reach that is necessary to be 'taken seriously.'

The Pitchfork track review was written by Pitchfork founder Ryan Schreiber, who probably had to 'take care of business on his own' and make sure none of the other writers 'panned' the song:

Ariel Pink has been ahead of the game too long. Over the last decade, he's been crafting the kind of dreamy, AM-radio-nostalgic pop that's recently become pervasive in indie music, sparking a reappraisal of his music. It's hard to know how much Ariel's output is responsible for a new crop of musicians running their own tracks through crusty VHS tapes to capture that hazy analog ambiance, but it's hard to deny that Pink's public access-style demo jams sounded like a lot of what now gets called chillwave as far back as 2002.

After endorsements from Gorilla Vs Bear, Pitchfork Media, and the Hipster Runoffs, it seems like Ariel Pink's next album might be in a prime position to become 'the most authentic' product of the year. Even though 2k10 is 'fully loaded' with releases by mainstream indie bands/former blog darlings, Ariel Pink might represent a preservation of authenticity.

Is Ariel Pink's song "Round and Round" the mp3 of the year?
Is Ariel Pink the new AnCo?
Will the blogosphere ever forgive MGMT for their 'monumental flop'?
Is Ariel Pink on the 'fast track' 2 being an 'indie God'?

Ariel Pink

Alternative Celebrity, Buzzband

Ariel Pink is a 'lofi genius/wizard/mastermind' who has transitioned his brand to 'relevant indie buzzband status' in 2k10.

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