In order to tap into emerging markets of consumer alts who are growing up and getting married, Urban Outfitters plans to launch a wedding + bridal brand by Valentine's Day 2k11. Feels like alternative people all over the world are growing older, and we are watching brands evolve to meet the growing/changing needs of their customers. Worried. Like people won't be able to wear form fitting v-necks and skinny jeans 4evr.
Can't believe Urby Outty is such a mega company that makes 'billions of dollars' off the consumer alt aesthetic. Apparently they made $1.9 billion in sales and $220 million in profit in 2009. Seems like a lucrative industry:
Retailer Urban Outfitters is planning to launch a wedding brand after posting a record profit in 2009.
Officials at Urban Outfitters Inc. said during a conference call Thursday that the company will open a new bridal business in time for Valentine's Day 2011.
Chief Executive Officer Glen Senk says the brand will focus on gowns, accessories, decor and gifts.
Senk says the Philadelphia-based company's Urban Outfitters and Anthropologie stores frequently sell to brides and bridal parties, so a foray into the wedding industry makes sense. The new brand is yet to be named.
Company research indicates the average wedding costs about $45,000 and brides spend $4,500 on clothing and accessories.
R u gonna spend 'a shitload of money' on ur wedding?
Is Urban Outfitters an authentic place to shop, or is it a place for tweens trying 2 be alt?
Do yall want to marry a girl who wants a wedding dress from Urban Outfitters, Anthropologie, a boutique designer, or a mainstream high end department store?
Will American Apparel go after the 'Generation Y growing up and getting married' demographic by releasing a minimal bro wedding tuxedo, or will they continue to focus on t-shirts / leggings / underwear?
What kind of wedding dress represents ur personal brand?
Will Urban Outfitters wedding dresses be 'fashionable' or will they be made from cheap materials/fall apart?
Company
Urban Outfitters is an alternative retailer that sells a bunch of clothes and knick knacks 2 alt ppl.
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Comments
are you serious.. this is getting ridiculous- bikes now wedding apparel?
Urban Outfitters is like scene white trash.
it's... it's genius!
*applause*
;')
I wish Hot Topic had come up with this first.
@\\\\\, or torrid
ideas for 2k12
owl embroidered divorce document folder
quirky reader glasses for going over my prenup
skinny jeans with elastic waist (to accommodate my post divorce alcoholic belly)
@Knobs, In-store Notary Public for doggy custody contracts
Kinda fell 2k18 pregnancy brand could be relevant
starting a marriage-based brand is f'd up in 2k10. its like saying 'no fggts allowed'.
They already sell grandma dresses, why do they need to announce they'll sell some white ones
@\\\\\, oh my god if hot topic came out with it first, all these little death lover kiddos would wear them everyday.
Just go to show how fake alt this shit is. These girls are pretending to be all progressive til the minute some ugly dweeb is willing to put a ring on then look out.
Fuck that noise
I MEAN, WHO GIVES A FUCK. LET THEM MAKE WEDING DRESSES, If you don't like them DON'T Buy THEM. its that simple. Stop complicating your lives with over analyzing the most stupid things that SHOULDN'T be analyzed
If I 'get hitched' in 2K11 [unlikely, but 'who knows' :(], I know what I'll be wearing.
r tey still selling the "die hi__ter scum" shirt?
Urban Outshitters!
@Mininin, Urban Outfatters
I shop the sale section at Urby Outy
Anything else is just overpriced. But some bomb ass sales, yo
w/e
Excellent site with lots of information online about fashionsites
Who cares if your wedding dress is from Urban Outfitters!! Whats lame is when you spend money you do not have on a wedding dress you will wear for one day, just so you can feel like a princess for a day.
If you have found real love then one might assume you would be more excited for the marriage and your future than blowing your wad on some "original" looking crappy piece of satin with a larger price tag than a potential down payment on your home.
excellent work, thanks
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