Jimmy Fallon has become the official late night home of blog buzz bands. Last night, the 2k9 sensation The XX played their hit song 'Islands' on his show. Not sure if I like them live, or if I prefer them in MP3 format. Not sure if mainstream American found them to be compelling, or if they are just another 'shit alt band' 2 them.

From what I understand, popular tween Twilight sensation Kristen Stewart was the 'headliner' of the show, so the XX probably got a 40% bump in tween audiences.

Still kinda wonder if The XX are a marketing gimmick for Dos Equis, especially with this 'beer' product placement.

Wonder if it was alt to have a bunch of alts in 'X' shirts standing behind them. Not sure if they told them to be 'into' the music or just to sway in a meaningfully earnest way.

Is Jimmy Fallon the most authentic late night buzz band fan of all time?
Is Jimmy Fallon 'ruining' 'our' bands?
Is the Jimmy Fallon's success based on 'ratings' or based on 'blog buzz'?
Will the XX 'crossover' after their next album?
Is it time for the XX to generate more content for us 2 judge, or do they deserve 6 more months of cruising off their first album?
Is Jimmy Fallon an authentic tastemaker?

The xx

Buzzband

The xx is a band from the UK that went kinda mainstream in 2k9

Lists: Members of the XX, 2k9 buzzbands

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Jimmy Fallon

Alternative Celebrity, Actor

Jimmy Fallon hosts his own late night talk show and competes with Conan O'Brien 2 try 2 book the most indie buzzband guests.

Lists: television stars, mainstreamer, late night talk show hosts

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