Flowchart Meme: How 2 Select the Right Font for Your Project / Life / Brand


Just saw this flow chart meme that helps designers select a font based on a set of criteria. I think this meme might be a 'hit' in the design world, but it also might be 'completely wrong', constructed by some1 who 'doesn't know a damn thing about design/typography.'

What's ur favourite font?
Do all roads lead to Helvetica?

SO YOU NEED A TYPEFACE is a project by Julian Hansen. It's an alternative way on how to choose fonts (or just be inspired) for a specific project, not just by browsing through the pages of FontBook. The list is (very loosely) based on the Top 50 of the Top100 Best Schrieften by Font Shop.

What is the most authentic font?
Is Univers more authentic than Helvetica?
Is Arial the 'Microsoft' of fonts?
Do u h8 Times New Roman?
Is Futura the 'next big alt font'?
Should I get a Comic Sans tattoo on my face?
What criteria do u use to select a font?
Do fonts 'make or break' brands / projects / businesses?
Do u feel 'sad' when people don't value the visual representation of their brand [via font selection]?
Is this flow chart 'useful' or is it 'just another worthless internet meme'?