Apple created iTunes as a way to control the digital music industry + make sweet money off tweens who get iTunes gift cards for holidays and birthdays. Basically the concept behind the store is to give consumers an easy place to find and purchase mp3s so that people use fill their iPod as a personal branding tool.

Under the electronic section of their store, they created a 'Ride the Chillwave' section. Not sure if chillwave should be under 'electronic' or maybe under indie rock.

Feel like chillwave has made it. First Neon Indian in an iPhone commercial, now an entire chillwave section. Feel like we have to assume that the Apple team listens to blog buzz mp3s while they design new products.

Glad that they are behind 'the movement.'

Are all of these bands chillwave?
Is Nite Jewel / Memory Tapes / jj really chillwave?
Is chillwave dead? Was chillwave never alive?
Has the genre term 'chillwave' helped these artists, or will it hurt them in the long run?
Do u support 'the chillwave movement'?
Do u support 'the glo-fi movement'?
Does this make u want to buy an extra iPad just to support 'the_movement'?
Did iTunes steal the name of this section from one of the most infamous chillwave videos of all time?