New Broken Social Scene Album streaming at NPR 2 appeal 2 cool parents


I am not sure if NPR is still progressive/informative, or if it is just a more global/intellectual version of some really crappy 'local news.' Feel like it is informative/progressive for people who don't spend 3-12 hours on the internet every day. They apparently like to push 'indie music' and other 'world / niche music', so Broken Social Scene decided to give NPR the 'exclusive' streaming rights for their upcoming LP "Forgiveness Rock Record."

Wonder if this was a bad move by Broken Social Scene? Will there be a 'backlash' since they are trying to appeal to 'cool parents' / cool dads instead of trying to go after the chillwave fans?
Is NPR indie rock an authentic genre, or is it worse than mindie (mainstream indie)?
Is Broken Social Scene 'relevant' or will this album be panned by Pitchfork?
Did u listen to this record? Is it 'good'?

I don't think that this excerpt from NPR is really very informative, just the sort of wordy / tangled blurb that has helped to kill the music journalism industry:

This time out, the group has been pared down to a leaner, more manageable core of musicians (Drew, Canning, Charles Spearin, Andrew Whiteman, Justin Peroff and relative newcomers Lisa Lobsinger and Sam Goldberg). It also brought in John McEntire, the veteran Chicago producer and multi-instrumentalist best known for his work with Tortoise and The Sea and Cake. Both changes are felt immediately on Forgiveness Rock Record.

While there's still a cascading exuberance to Drew and Canning's work, the songs convey a tighter sense of focus and sonic consistency. From the yearning of "Sweetest Kill" to the fizzy electronics and plucky strings of "All to All" to the off-kilter loops and ambient sounds of "Ungrateful Little Father," McEntire's tasteful musical sculpting has added layered nuance which brings out the best in Drew and the various singers.

Will Pitchfork give Broken Social Scene a higher or lower score than MGMT's Congratulations?
Do cool parents still buy albums?
Do u like NPR rock?
Does Broken Social Scene appeal to older people who want to 'fuckin rock' in a more intellectual kind of way?
Is being bros with NPR a good way to move units, or is NPR an overvalued brand?
What is the future of National Public Radio? Will 'radio' die soon? Or are podcasts modern radio?
Have u ever listened to 'This American Life' while watching the academy award winning film 'American Beauty'?
Should Broken Social Scene involve Feist in their project a lil bit more so they can sell more units [via co-branding]?
Is Feist too 'big time' for BSS now?
Did ur parents make u listen to NPR when they wanted u to stop listening to crappy tween mainstream pop /rock / rap music?

NPR

Blog, Company

NPR is some dying radio station that is trying to brand itself as an 'indie tastemaker' because of their cool dad audience.

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