American Apparel liquidates excess inventory of unwanted styles and sizes at branded rummage sales and flea markets. Many Am Appy fans / buyers go to these sales looking for 'good deals' but end up scavenging like animals for a few scraps of decent clothing.

At a 'Rummage Sale' in London, several thousand alts got 'shafted' because a riot broke out. I am not sure if this was really a 'riot' but maybe just a bunch of cranky people, a few bros going crazy, riot squad beating up a few people, then a bunch of other alts tweeting + youtubing it. Do u think they were 'pissed off' about not getting sweet deals?

2 many alts

not enough deals / capacity

From the event facebook page:

!!!!!!!!!WE'VE BEEN TEMPORARILY SHUT DOWN BY THE POLICE. We're trying to get this reopened for you as soon as possible. Stayed tuned to this page or Twitter for updates. They are concerned about the crowd outside the venue for the time being so if you can disperse, please do. Thank you. We know you're excited and won't let you down!!!!!!!!!

Update II: AALNDN10 gets you 15% off our UK webstore for the next 10 days! (redeem code at checkout) We're figuring this out. Thank you for your patience so far.

UPDATE III: The police have closed our London Rummage Sale for today to ensure everyone's safety. We're doing all we can to stay open for the wknd and will let you know. To everyone who has waited so patiently: Please Take 25% OFF anything in our UK site (use code LNDNRMG25) or print this for 25% off at our UK retail shops... (exp 1 wk, not valid w/ other offers). We're going to make this up to everyone. Thank you!

Was this a 'real riot'?
Are 'hipsters' from the United Kingdom more violent than American alts?
Do u think they were pissed because they still felt like the clothes were still 'overpriced'?

Is London a hot bed of alternative angst?
Do cops / mainstreamers 'get' why an Am Appy Rummage sale is a great opportunity to get great clothes on the cheap?
Should I have made this headline "Hipsters riot over American Apparel in London" for more hits?
Did American Apparel 'stage' this for marketing purposes?