Link: http://www.thedailyswarm.com/headlines/bob-mercer-man-behind-now-s-what-i-call-music-dies/

The NOW that's What I Call Music series is some sort of gimmick where you sell CDs to mainstreamers that contain a compilation of relevant hits from the past several months. I think the concept behind it is that people don't want to buy the albums of performers when they only have 1 good song, they'd rather buy 1 album with 10-20 hits on it, even if they are from 20 different artists. Sorta like 'listening to the radio' except it is on CD.
NOW That's What I Call Music has tons of commercials, and they probably trick people into overpaying for shipping & handling costs, plus other miscellaneous hidden / subscription fees. Not sure how it is still alive in the post-Napster era, but seems to be 'going strong.'
Not sure if people even still buy CDs. Maybe just like minorities and poor white people who shop at WalMart. From what I understand, NOW CDs still 'chart' pretty high, since mainstream a-holes / the poors who listen to the radio still buy these CDs.
He seems chill enough, like a bro who is down to 'get real' in a brainstorming session.

Bob Mercer, a music executive who signed the Sex Pistols, helped Jimmy Buffett set up his own record company and oversaw the popular compilation series “Now That’s What I Call Music!,” died on Wednesday in Los Angeles, where he lived. He was 65.
Does he seem like a chill bro who capitalized on a 'good idea'?
Should I pick up a copy of Now: 75?
Does mainstream music get 'shittier' or 'better' every year?
Or was it more authentic when NOW first came out in the 70s/80s, back when people still 'bought hard copies of music.'
So much great music. maybe this bro was 'on to something.' Maybe he is a genius. Maybe he is in heaven, not hell.
Sorta just want to come up with an idea that changes the music industry / makes me a lot of money, even if the idea is sorta obvious/low-risk.
What is the ultimate NOW compilation of all time?

Should Pitchfork start releasing NOW compilations of indie bands, or does every1 already own every relevant mp3 for free?
Would U Buy NOW That's What I Call Indie?
Should I just buy Kids Bop CDs for my kids?
Is NOW the ultimate mixtape?
Do u feel sad that the inventor of NOW died?
Do u think Bob Mercer is chilling in heaven/hell with John Lennon/Charles Manson/____________?
Have u ever purchased a NOW CD?









