Ariel Pink's "Before Today" was one of the most anticipated leaks of 2k10, but no1 really expected people to buy it. It seems like 'all sales expectations were shattered' and the album peaked at #163 on the mainstream Billboard charts. This is huge news for the lofi genre, proving that 'lofi is going mainstream', and lofi releases with enough indie internet buzz can 'shatter the charts.'

Simply put, lofi wave indie is now a commercial mainstream force which will evolve into some of the most popular music in the USA. In the alternative lofi universe, #163 is the same as #1.

The album outperformed MGMT (out for 9 weeks, peak at #2) and She & Him (out for 12 weeks, peak at #6).

It seems like pitchfork 'panned' MGMT now that it is a commercially safe move, and spoke on the commercial lofi success of Ariel Pink :

As predicted, MGMT's oddball album isn't exactly tearing up the charts-- it currently sits at number 166 on Billboard's Top 200, three spots behind Ariel Pink's Before Today. Weird times.

Can't believe Ariel Pink is 'so mainstream.' Wonder if he is 'popping bottles' celebrating this accomplishment.
R u proud of Ariel Pink?
Is Ariel Pink mainstream indie?
Will there be 'tons of pressure' on Ariel Pink to make a new album that lands in the top 10?
Is Ariel Pink 'the great lofi hope'?
Will Ariel Pink's album continue to climb, or will it fall off the charts?
Has lofi 'gone mainstream'?

Ariel Pink

Alternative Celebrity, Buzzband

Ariel Pink is a 'lofi genius/wizard/mastermind' who has transitioned his brand to 'relevant indie buzzband status' in 2k10.

Lists: Producers, drug users, lofi, indie hunks, Californians

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