Miller High Life is a popular alt beer that is 'somewhat famous' for being 'mad cheap.' Some alts prefer Miller High Life over the popular alt beer 'PBR' and the popular alt energy drink 'Sparks.' It seems like Miller High Life had to rebrand in order to 'stop looking so cheap.' Maybe they weren't making enough money from it, so they want to rebrand it and drive prices up, tricking people into thinking it is a 'classy' beer.

"Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status."

Do u think they 'deserve' to be an iconic brand, or should they have just tried to play up the 'ironic brand'? I feel like after the Bros Icing Bros era and the PBR model which embraces grassroots ironic hipster branding, it would be 'chill' if Miller High Life 'gave up' on High Life being a 'premium beer.'

A tag line like 'the Champagne of Beers' probably can't be taken seriously in the modern world.

Here's a bunch of designs to try to make people think that High Life was created in a microbrewery in Colorado/Maine/Oregon.

Is Miller High Life 'Light' 4 ass holes? If u buy 'cheap beer', does it make sense to 'buy light'?

Might buy a bunch of vintage High Life tall boys to sell on eBay in 30 years

Gonna miss their old brand. Really looked like 'the stuff that homeless people drank.' Made me connect with the brand whenever I had it for $1 per bottle at my local relevant dive bar.

Do yall like 'high life'?
Is this brand/identity 'solid' or 'effing stupid'?
Can Miller High Life reach new, high end markets, or do those high end markets already drink gimmick regional beers / low calorie beers?
Is Miller High Life the 'champagne of beers'?
Is Sparks the 'champagne of energy drinks'?
Is The Alt Report the 'champagne of alt meme bloggregators'?
Is Washed Out the Champagne of chillwave?
Is Tom Cruise the champagne of scientologists?
Should brands embrace their modern ironic status?
Will a new 'hipster beer' emerge in the 2k10s?

Is Miller Chill 'the champagne of beers marketed towards Mexicans'?