Sun, 2010-06-06 14:00 | by Carles
adidas made some commercial, and I am not sure what it has to do with the World Cup. I think we are sorta in a phase where every 'high budget' commercial has to be aimed at 'getting tons of youtube plays' on the internet by people who aren't even interested in soccer/football/the world cup / adidas. I guess adidas feels pressure from Nike, since Nike always makes better commercials than they do.
adidas basically put Daft Punk, Snoop Dogg, some guy from Oasis, David Beckham, and a few other famous ass holes who appeal 2 different demographics in this video. Felt 'pressure' to blog about it, since it was such a strategically created meme. Overall feel like it is 'boring.' Star Wars is chill/memorable after riding a chillwave for a few hours, but still just feel 'whatever' towards this video just because I am too young for the Star Wars brand to 100% resonate with me. Like it was theoretically 'successful' but didn't really even add anything substantive to the brand, except maybe that they were willing 2 pay LucasArts to use Star Wars footage.
Do u think this meme is 'phenomenal'?
Is Nike better at commercials than adidas?
Who is adidas' target market?
Did this commercial 'do anything for u'?
Was it 'good branding' or just some blog fodder?
Is Star Wars 'authentic'?
