Bros Icing Bros was a popular meme game which started on the internet, then 'went mainstream.' At first, it was just the 'super annoying excessive internet users' who 'got off' to the drinking game, since it was an 'internet inside joke' which gave people the opportunity to prove that they had 'real life interactions with other humans in a social setting.' Sorta like the ppl who try to merge their personal brands with their tumblr brands. Since it was a 'drinking game' and involved 'making men feel like fucking faggots' for drinking 'pussy water', it even caught on with the mainstreamer forgettable bros who drink a lot to try to escape from their lives' making $20-40k per year and living in an apartment in suburbia.

Not even really sure how the game works. Heard a bunch of mainstreamers talking abt it like it was a fun, unique game that made their lives' more meaningful.

N e ways, some bro seems to be trying to invent some genre called 'iced bro chillwave.' Possibly a post-chillwave type of genre. Feel like he is just trying to hop on the 'bros icing bros meme' + the 'popular chillwave meme.' Seemed like too much of a 'buzztopic' to pass on, even though 'bros icing bros' no longer exists. Heard that the website was taken down because Schmirnoff 'settled' out of court with those bros, since they thought it ruined their brand. Heard they got seven figures to take the site down.

Have u ever iced ur bros?
Should I 'ice' an indie band while they are performing on stage by throwing a bottle at them during the set?
Is 'bros icing bros' effing 'annoying' or is it 'a really fun game 2 play with ur bros'?
Are men who drink Schmirnoff Ice 'fucking faggots' like the game implies?
Has 'bros icing bros' always been mainstream, or was it sorta like a buzzband who we have all turned our back on now?
Can the Schmirnoff Ice brand recover?
Is this bro 'trying 2 hard 2 be a meme'?
Does all chillwave sound like this?
Will a version of chillwave that is 'icier' emerge, or will chillwave begin to thaw?
Will chillwave go 'lukewarm' or 'subzero'?