I remember when the festival bro was first invented, he represented a simpler, chiller bro in an Incubus/raver kind of way [link]. It seems like the modern festival bro might be more of a bloggy bro--a hyperconnected bro with high level opinions on indie music who ventures out into the real world several times per year for relevant shows and music festivals. He 'creates his own merch', making it clear that he 'gets' the 'scene', hopefully looking to attract the attention of an entry level blog reader lil slut who giggles at his shirt. If that plan doesn't pan out, 'being blogged about by a festival blogger' seems like a 'decent consolation prize' [via getting to share it in your facebook feed.'

This bro seems to be 'Crazy For You' about Chillwave, the popular post indie genre which garnered critical acclaim in 2k9. Pitchfork Music Festival showcased chillwave artists Washed Out, Neon Indian, and Pavement. It seems like this bro was 'repping hard', just wanting "less chill" and more "wave."

Not sure if his shirt might have been 'anti-chillwave' though. Kinda confused now. Just want to know what this bro is all about to see if we are into the same vibes/walls of sounds.

Have yall ever made ur own shirt?
What type of shirt would u make?
What should the official chillwave shirt say?
Can 'wave' be a genre of music, or can it only be a genre suffix?
Does Pitchfork Music Festival seem like it is filled with chill bros?
Do u still ride chillwaves or what? R u worried about chillwave in 2k11?