Is the Arcade Fire ‘cheating’ by selling their album for $3.99?


In our modern world, indie bands must do 'whatever it takes' to compete with mainstream bands. Indie bands are in a battle with alt rockers to become 'the best selling guitar rock bros in the world.' Not sure if it will happen in our lifetime, but mindie bands like Vampire Weekend and Arcade Fire are doing their best to sell mad units at discounted prices.

Is this an 'ethical' way to sell albums, or is there no such thing as an 'ethical way' to sell anything?
Do u think the $3.99 discount price 'appeals' to random cool dads who want to vibe out legally to buzzband jams?
What is a more powerful impulse purchasing tactic: the $3.99 digital sale or the $9.99 physical copy sale?
If u were a mainstream bro, would u be 'pumped' to see an album 'on sale' for such a low price?

Will the Arcade Fire 'chart' at #1?
Will they 'blow the competition out of the water'?
Is this a 'great accomplishment' or have they 'cooked the books'?
Will Lady Gaga sell her album for $1.99 to set Billboard chart records?
Are people who buy complete albums for 9.99 'fucking chumps'?
Will iTunes file a 'lawsuit' against Amazon for reverse price gouging?
Did the Arcade Fire steal their cover art from suburbia?
Do we know that indie bands are 'seeking amazing first week album sales numbers' when they sell their album on the cheap?
Which band will be next to use the $3.99 amazon sales technique?
How much is an album 'actually worth'? $17.99? 9.99? 3.99? ~.99 per mp3?
Do u prefer bands who accidentally 'give away their albums for free' [via leaked rapidshare file]?

Arcade Fire

Buzzband

The Arcade Fire is a 2k0s indie band that went mainstream because their songs sound like meaningful anthems. They pretend to be Canadian but Win Butler (lead singer) is actually from Houston, TX.

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Amazon MP3

Company

So far unsuccessful effort to compete with iTunes by cutting prices. Some artists & labels accuse Amazon MP3 for hastening the destruction of the music industry. Kinda sad to have your new album sold for $3.99. Others claim that super cheap albums distort the billboard/charting process.

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