It seems like the New York Times are trying to 'rebrand' and be 'more than a crappy blog' that turns every article about young ppl/culture/technology into some sort of 'hipster expose' / 'hipster bashing' piece. Feel like 'hipster' headlines get 'mad hits', since so many ppl want to find out 'what makes a hipster tick' and/or 'wtf is a hipster?'

Do u think blogs 'force' hipster memes to get pageviews from mainstreamers who want to figure out how to be more alt by learning abt hipster/alt trends?
Do u think the modern media has crafted the image of Williamsburg being 'alt heaven'?

According to the NY Times robot statistician, they used the word 250 times in the past year, up from 19 times in 1990. Seems like maybe the word just 'means more' in 2k10.

We try hard to shed our old image as stodgy and out of it. Perhaps too hard, sometimes.

How else to explain our constant invocation of the old/new slang “hipster”? As a colleague pointed out, we’ve used it more than 250 times in the past year.

Can't believe they've used the word 'hipster' so much. Seems like 'cheap journalism.' Sorta wish there was a new blog/magazine/newspaper that wasn't in it for money/pageviews, and only care about the purity of reporting 'exclusive scoops':

Our latest infatuation with “hipster” seems to go back several years, perhaps coinciding in part with the flourishing of more colloquial (and hipper) blogs on our Web site. In 1990 we used the word just 19 times. That number rose gradually to about 100 by 2000, then exploded to 250 or so uses a year from 2005 on.

In addition, every time an article is written about Brooklyn, writers must feel pressure to use the word 'hipster' in it, because that is where tons of 'effing hipsters' live.

Then there’s the Brooklyn connection: our archive confirms that Kings County is the very center of hipsterdom. Ninety-six Times pieces in the past year that included the word “hipster” also mentioned Brooklyn, edging out even once-hip Manhattan, which had 87 overlapping mentions. Queens trailed badly with 33, while the Bronx merited only a handful and Staten Island just two.

In any case, hipster’s second life as hip slang seems to have lost its freshness. And with so many appearances, I’m not sure how precise a meaning it conveys. It may still be useful occasionally, but let’s look for alternatives and try to give it some rest.

Can u replace the word 'hipster'?
Is it 'cheap journalism'/'crappy writing' when
What does 'hipster' even mean, yall?

Is 'hipster culture' dying or evolving?
Is the 'hipster' culture fighting to live on forever, avoiding cultural natural selection?
Did 'hipsters' die in 2k_?
Do yall know any1 who calls themselves a 'hipster'?
Are newspapers 'the original blogs'?
Is the NY Times the biggest 'hipster basher' in the world?
Should newspapers get more bloggy, or deactivate their blog websites and exist only in paper format?
Will blogs ever be 'as relevant' as newspapers?
Will blogs ever go to 'print format', or is that part of the business just a 'huge financial burden'?