Rape Gaze buzzband Salem 'kills it', gets positive NYTimes writeup
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Salem is widely regarded as 'the world's worst buzzband', but are growing into 'mainstream indie darlings' by fans who want to

Just watched this video of Salem performing at CMJ on the New York Times blog page. It seems like after their disastrous SXSW, Salem has 'rebranded' and is becoming a 'hot indie commodity' and will probably open for the Arcade Fire / MGMT / Phoenix / Grizzly Bear / The XX soon.

It seems like the reviewer was like, "It sucked, but it was awesome. I finally 'get' Salem cuz I wanna vibe to rape gaze":

Salem is infamous for its alienating approach to the independent music business. So it was a little surprising to see the trio — John Holland, Heather Marlatt and Jack Donoghue — dutifully play a short set for their label’s humdrum CMJ showcase on Tuesday night at Santo’s Party House. But thankfully, the band returned to dissonant form with Wednesday night’s absurdly exclusive, secretive, hard-to-find, smoke-filled basement show at Ramiken Crucible, a narrow basement gallery no one’s ever heard of that sits south of East Broadway, deep in the Lower East Side.

I feel kinda sad that they didn't talk about the controversial genre name 'rape gaze.' It seems like if Salem is going 2 'break thru 2 the chillwave indie mnstrm', they need mainstream critics to talk abt what their music sounds like. Maybe the NYTimes would face backlash if they used 'rape' in a genre name

Just wish I coulda been in the smokey club, vibing out to some rape gaze

Around 1:30 a.m., Salem finally crept out onto the stage. Shrouded in billowing smoke and lit by an eerie tractor beam of green light, Holland opened with blistering, droning guitar. When it was all over, rapturous cries begged and pleaded for an encore. There was none.

Would yall have 'begged' 4 an Encore?
Do u think Salem is becoming a mainstream indie force?
Is Salem 'effing terrible', or 'so terrible that they are the best band in the world bc u know u can go to their concert and lamestreamers won't invade'?
Has Salem opened up a new authentic artistic space?
Is Salem 'too dark' 4 u? U just wanna vibe out to MGMT's "KIDS" or what?
Who is the sexiest member of Salem that can be turned into an indie sex icon?
Do u hope bubblegum indie magazines like Nylon do 'sexie' photo spreads of Salem?

Salem

Buzzband

Salem is a rape gaze buzzband who sing songs abt dark themes. Many ppl say they 'suck' while others think they are 'brilliant.'

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