In the modern indie scene, it has become 'the norm' to allow your fans to stream the album before they buy it. Basically 'it leaks anyways' so might as well just let ppl have a taste b4 they DL it to put it on their iPod. Many artists choose to 'debut' their stream at NPR because a bunch of overground cool dads will actually click-thru and purchase the album from iTunes/amazon. However, it seems like Toro Y Moi debuted the stream of his upcoming album Underneath the Pine at Urban Outfitters, a popular alt clothing store. Must be trying to break in2 alt tween markets or something instead of trying to get cool dads 2 purchase this album.

Was this a 'savvy business move' by Toro Y Moi?
Or is NPR 'way too lame' to even 'appreciate' Torbro's new album?

Urban Outfitters also made the music video for the song "New Beat."

Does this video 'crush it' or did u sorta just skip around?

Here is Urby asking Chazzy 'why did u let us make ur video?'

What made you decide to let Urban Outfitters make your video?
What appealed to me about deciding to work with Urban for the video was knowing the amount of exposure it would get, and the fact that we had a decent budget to fit our needs. I talked to the videographer about several ideas, and we ended up with something that was both cinematic and fun.

Seems honest.
Do u think he would have received more exposure if he debuted it on AOL's new hit property the Huffington Post?

They also asked him this question abt his iPod

What's the most embarrassing song on your iPod?
I think I have some Thursday on there—I've been trying to get that off for the longest time.

Will the next Toro Y Moi album sound like Thursday [via Understanding in a Car Crash]?
Do u <3 Toro Y Moi's latest hit album?
Is it better than Cut Copy's album?
Will it get above an 8.6 or below an 8.6?
Has Torbro avoided the MGMT 'sophomore curse'?

How do u feel about early 2k11?
Is chillwave 'dead'?

Toro Y Moi

Buzzband

Toro Y Moi is a chillwave bro who hit the 2k10 album "Causers of This."

Lists: chillwave, blipsters, 2k11 buzzbands, 2k10 buzzbands

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Urban Outfitters

Company

Urban Outfitters is an alternative retailer that sells a bunch of clothes and knick knacks 2 alt ppl.

Lists: alternative retailer

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