Jack White played some 'popup show' in the back of some trailer. This seems like something ppl would do in the 1950s, but not sure if it is really as innovative these days. I guess it is just supposed to 'generate blog buzz' or something, but I honestly thought Jack White had retired, but I guess he will probably never retire and become one of those old ass men who plays boring music and every1 still has to pretend it is good.

Anyways, he has some sort of gimmick 'popup shop' mobile record store. It is just some trailer, and he is driving around SXSW. I guess that's what u do at SXSW, try to create zany memes that get reblogged or something.

Here is some dumb video that tries 2 hype up his mobile record store.

HEre is some video of him performing and every1 thinking that they were experiencing something meaningful.

R u pissed that Jack White 'unretired'?
Does he represent everything that is 'right' with the music industry?
Is he an industry leader?
Is this an authentic way 2 promote urself or just a sillie blog gimmick?
Do u hope u run into a relevant buzz artist at SXSW who is driving a mobile marketing device around town?