I just saw the new Pitchfork Music Festival logo, and it looks pretty alt. Like it might be the background .jpg to my new indie underground altered zone wave blog that also has a vintage minidisc label... Sure it looks alt... but is it 'mainstream enough' to really present the p4k brand to the mainstream bro type? Can they really 'slap that bad boy on a t-shirt and sell the hell out of it' to all of the lamestreamer Midwesterners who go 2 Chicago for Lollapalooza?

I sorta miss the old vibe...

Always <3 making up my old fonts when I am bored in class.

This seems kinda chill too

Stencils are pretty chill. One time I spraypainted address numbers on curbs just to pick up a little bit more cash.

Do yall <3 the new redesign / rebrand?
Is this 'worse than the GAP logo'?
Is the new logo 'branded' enough in a mainstream lamestream way, or did they make it 100% alt?
Is the redesign 'brilliant' or does it leave u 'wanting more'?
R u an 'arm chair graphic design major' [via having high level design sensibilities]?
R u gonna get ur parents to buy u a 5 day pass 2 this music festy, or will u wait to see honkier bands at Lollapalooza?

Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

Lists: blogs and magazines

Read more>>>>