BREAKING: Coachella will now span 2 back-to-back weekends with identical line-ups | Hipster Runoff

BREAKING: Coachella will now span 2 back-to-back weekends with identical line-ups

Were u totally sad that u weren't able to get a Coachella ticket because they sold out in such a short amount of time? What if I told u they were going to have the EXACT same festival with the EXACT same artists 1 weekend later, and u had a chance to experience the EXACT SAME event, only it was 1 week later? Is that something u might be interested in?

Apparently Coachella is going to be a back-2-back multi-weekend event next year. Not sure wtf they are thinking, but insiders are calling this 'batshit insane', 'a logistical nightmare', and 'a desperate attempt to make more money, losing credibility and buzz by watering down the entire Coachelly experience.'

AEG-owned concert promoter Goldenvoice is taking its wildly successful Coachella Valley Music & Arts Festival model and doubling it. Paul Tollett, the architect of Indio's Coachella and head of Goldenvoice, unveiled plans Tuesday to launch a second multi-day music event in 2012 at the Indio site. Coachella will now be held over two consecutive weekends, the first on April 13-15, 2012, and second on April 20-22, 2010.

"We will attempt to produce two identical festival weekends," the company said in a statement. "That means same lineup, same art, same place, different people."

Modeled after major long-running European festivals such as Denmark's Roskilde and England's Glastonbury, Coachella is coming off its second-consecutive sell-out year, hosting approximately 90,000 people per day. Tickets for the 2011 edition went in a record six days, and the event, held at the Empire Polo Grounds, is considered the unofficial kick-off to the summer festival season.

Does this seem like a good idea?
R u gonna go the first weekend or the second weekend?
Which weekend will be more 'VIP'?
Is it reasonable/feasible 4 them 2 replicate this experience over 2 weekends?
Can buzzbands just 'bum around' California during the week until they wait for the next weekend?

In case yall didn't know, they are doing this FOR U, the consumer.

"We know many of you were unable to attend this year's festival because passes sold out much sooner than anticipated," read the release. "We were truly surprised by the overwhelming response and remain honored by your passion and enthusiasm. We also know some of you purchased through nonlegitimate sources and were inconvenienced, gouged or totally scammed. We hope that these changes will give everyone the opportunity to purchase directly from"

Passes will go on sale via Coachella's official site Friday and will be available until June 10. In prior years, tickets were not sold until the lineup had been revealed, and were sold via Ticketmaster. Tickets are once again priced at $269, not including additional fees, and for those who don't wish to pay in full up front Goldenvoice is again offering tickets through a layaway plan, with 10% down and eight equal monthly payments.

R u one of those ppl who buy $300 festival tix without knowing who the lineup is?
Are music festivals getting 'too corporate'/'too sponsored experience-y'?
Did Coachella 'jump the shark'?
Are they just gonna sell out (x2) and laugh all the way 2 the bank?
Are they trying 2 hard 2 go mainstream?
Can a festival make 'too much' money?
Does the festival experience 'suck' when there are so many ppl there?
R u gonna buy tix [via layaway]?
Is this a 'great idea' or 'the worst idea ever'?
Which performances will be more authentic/VIP, weekend #1 or weekend #2?
Can we house buzzbands in internment camps, forcing them to collab and generate content during the week that they are just chillin?



Coachella is a music festival held in Southern California that turns into a gathering of the world's most relevant buzzbands, artists, designers, celebrities, and internet personalities.

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