Do u hear that noise? Ppffffffffttttttfaaarrtpooooop.... No, it's not the sound of an unbuzzworthy mp3/a human dropping feces into a toilet... it is actually the sound of Pitchfork 'getting aggressive' and 'panning' the new Tyler the Creator album, deflating the buzz bubble that surrounded the horrorcore rapper. Every1 was hyping Odd Future, making it seem like they are 'the next big thing.' But now Tyler the Creator's album GOBLIN 'dropped' and every1 was like, "Yeah..... I think I'll PASS on calling him the next Kanye West."

This has to be a HUGE blow to Tyler the Creator AND Odd Future. Basically, this will begin a wave of ppl + mainstream magazines 'cooling off' on him. He couldn't even beat chillwavers and fuzzy buzzy bands at the 8.4-8.6 range. Really a disastrous day for the entire Odd Future crew + surrounding enablers who are doing their best to monetize these outspoken, young, African American men... Hopefully he sells some albums 2 'make up 4 it.' But u kinda get the feeling that a Houston rapper could do better with regional sales.

Basically, Odd Future dropped a lot of memes, and ppl 'took interest' in their use of 'social media', but now we're kinda at the point where it is just as annoying + perplexing as when 'weird hashtags that black ppl tweet' ends up trending on twitter.

Lots of people have been noticing OFWGKTA lately, though, and no wonder: They're new and exciting and divisive and youthful, a magnet for controversy and commentary, and near-perfect think-piece-generating machines-- due in part to the brutality and stomach-turning sexual violence of their raps. At the fore of OFWGKTA's 10-member army is Tyler, the Creator, whose feral stage presence, distinctive growl, and misanthropic lyrics have won the group a legion of obstinate followers.

Anyways, the album is probably a 'let down' 4 every1, especially the people at his label who want to sell mad albums. However, this is sorta like a rap album that a troubled 16 year old would write so it's not even premium, Eminem-style horrorcore. Damn. 8.0... What a let down... So much buzz... This is a HUGE failure, perhaps the most SHOCKING p4k review of the year.

There are a lot of expectations placed on Goblin, namely, that it will serve as a potential crossover. But while that might have been the hope for a lot of those industry co-signers, or even a lot of listeners, it's clearly not Tyler's intention. Goblin does not sound like a record made by the goofy, smiling kid with the pulled-up tube socks riding Jimmy Fallon's back. Instead, it's a natural sequel to Bastard-- a dark, insular indie-rap album. Where Bastard was more accessible and inviting, this album is bleak, long, monolithic, and can be a slog to get through. It's also uncomfortable and brave-- a brutal but honest look at Tyler's image of himself.

Anyways, then P4k kinda admits that there's these certain black/rap/hip hop artists that are trying to be 'indie rap/hip hop'. Even though it 'seems cool' and u have to applaud them 4 building online personalities that end up being controversial on hiphop + white indie blogs, it is ultimately still kinda lackluster and lacking depth. Then they tweet 300 times per day and u have 2 unfollow them.

What is here is more promise than delivery, yet it's still a game-changing record for indie hip-hop-- a singular and sonically complex album neither in hoc to 1986-88 "real" hip-hop nor created by rappers aiming to define themselves in opposition to the mainstream. (It takes about three minutes for Tyler to align himself with other artists here, but he chooses Erykah Badu, Pusha T, and Waka Flocka Flame instead of Immortal Technique.) Alongside Lil B and Soulja Boy, OFWGKTA are harnessing the Internet to communicate directly and often and pushing a new kind of indie hip-hop-- often rambling, not always musical, frequently surprising, and absolutely beloved by some. It takes work to get through, and a lot of its success rests on cult of personality. Those two barriers are particularly why it's so successful: You have to commit to it in many ways. You have to want to be an insider. And that's a club that's quickly expanding.

What did u think of GOBLIN?
Is this a disastrous day 4 #TeamOddFuture?
Do u think this deserved 'above 9.0' and a 'Best New Music' stamp?
How long is Odd Future's shelf life?
Is every1 'over them' now?
Were they 'over-buzzed' this whole time?
Can Tyler the Creator ever write a 10.0 album?
Is this the beginning of the end of Odd Future in 'white man's indie' content streams?
If they sang less about 'rape', 'f*gg*ts' and 'n*gg*rs', do u think that ppl would take them more srsly?

Tyler, The Creator

Alternative Celebrity

Tyler is a teenage producer, rapper, and the leader of an experimental lofi shock-rap crew called Odd Future Wolf Gang Kill Them All.

Lists: rappers, blipsters, Odd Future

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Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

Lists: blogs and magazines

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