The new Tyler the Creator Music Video has Redefined Modern Blaxploitation

Column by Reginald Howard.


Reginald Howard is a sigma cum laude graduate of Morehouse College, with experience writing about topics from politics to minority rights both domestically and internationally. He has contributed to BET.com, worldstarhiphop.com and the Huffington Post.

We've seen black entertainers exploiting the worst traits of the African American for years. Selling the image of the dumb, violent, happy-go-lucky black man dancing around in permanent blackface to play into the white man's deeply rooted hatred and fear of blacks, yet inspire young generations of our African American people to view their own skin as an excuse. An excuse to play ignorant. An excuse to pass on the opportunity to inspire social change. An excuse to dream the dreams that slave owners would be proud of.

Tyler the Creator is truly a Young, Foolish Nigga. No, I am not referring to his alterego "Young Nigga", but in fact, his own act.

Will the real Tyler Okonma please stand up?

It's hard to watch. In the latest video for "Bitch Suck Dick", we see Tyler the Creator at his worst, which unfortunately is marketed as his best. Something that the white man laughs at. They see Tyler Okonma dressed as a Baywatch bombshell, idealizing the love of the blackman for a blonde damsel. The cross-racial masturbatory images are intended to make a viewer laugh, but only indicate the perverse sexual and racial fantasies that plague the mind of Tyler Okonma.

Okonma goes on to freely speak about sexual assault, claiming that it is 'swag' to in fact 'punch a bitch.' Domestic abuse, in communities of any color is certainly no laughing matter. Tyler Okonma, as a black African American should know better. However, that's what he does. Exploits the simplest images of the Negro man, giving a new meaning to the word 'negro.' Blaxploitation has taken on a new life in the art of Tyler the Creator. The simple portrayal of the African American males in this music video has played into the comforts of the traditional image of blacks. Loud, dumb, angry, violent, scary, street-wear wearing, 'swag yelling' young men.

We've seen rap utilized as a tool for social change. However, in the case of the song "Bitch Suck Dick", we see how music and lyrics can in fact be a catalyst for social regression. They have brought the word 'nigger' into discourse not to dissolve the hatred embedded from the slave trade, but to rebrand the concept of slavery. These young men are enslaved to perpetuate the worst black images imaginable.

Perhaps this is the only white woman that a black man can sexualize. Okonma opts to show her off like cattle, letting the white audiences know that the blacks have no intention of in fact stealing their most attractive women, but instead the large-sized afterthoughts.

Tyler Okonma is no creator. Tyler has been manufactured from black stereotypes by a series of white marketing forces, and the Uncle Tom yes-men who believe they are looking out for young African Americans best interests, when in fact, the members of the business side of most rap crews are simple pawns in a more elaborate game aimed at finding innovative ways to oppress black youth. New ways for white men to celebrate their image of ignorant black youth.

We are not sure who created Tyler Okonma, and what he is allegedly creating. No one should be laughing. With him. Or at him. This is not why we died for civil rights. Shame on these young, foolish children.

The only 'niggas' I see embarrassing themselves are the members of Odd Future.

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Tyler, The Creator

Alternative Celebrity

Tyler is a teenage producer, rapper, and the leader of an experimental lofi shock-rap crew called Odd Future Wolf Gang Kill Them All.

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