Pitchfork Music Festival is a 'cash cow' for the Pitchfork Media Group, making 'mad bank' from fringe-alts who vibe to festivals but don't really check out blogs that much. More importantly, the festival is a LIVE BRAND that exists as a way 2 show bands 'who wears the pants' in the blog-vs-band relationship. Most bands that headline Pitchfork Music Festival are guaranteed above an 8.7, and Vampire Weekend's headlining slot means that they will be 'shielded' from any sort of indie-blog-backlash, even if their upcoming post-Contra album is 'mainstreammy sounding.'

It's times like these that we wonder, "Who is pulling the strings in the Corrupt Indie Machine?" Is this a prime example of indie corruption, or are two brands creating synergies for the greater good of music? You have to think that this means Pitchfork will reward Vampire Weekend with AT LEAST a 9.1, and there will be no 'backlash' despite their sales numbers or overall vibe/aesthetic. There is NO WAY that this headliner would have been 'green lit' without [EXCLUSIVE] access to early b-sides and album storyboards, meaning that Pitchfork has basically 'already endorsed' the album.

Here are some of the other bands that will be given 'favorable treatment' from Pitchfork bc they aren't allowed 2 say that their own lineup sux:

Vampire Weekend, Feist, Godspeed You! Black Emperor, Hot Chip, AraabMUZIK, A$AP Rocky, the Field, Liturgy, Kendrick Lamar, Grimes, Cloud Nothings, Tim Hecker, and Willis Earl Beal will all join us in Union Park! And that's only the beginning-- over 30 additional acts will be announced.

U have to give Vampire Weekend 'mad props' for securing this headlining spot. It is also important for P4k Music Festival to pick a 'universally liked' mainstream indie band to help extend their brand, and poach away bands/fans that would often go to Chicago-area festival Lollapalooza in order to see similar bands, except it would be degrading bc Lolla is 'so mnstrm' and 'huge', and P4k is still chill-sized.

Should Vampy Weeks have picked NPRfest?
Should they have headlined Lolla for mad $$$$?
Is this an important move to prevent any 'critical backlash'?
Is Ezra Koenig 2 keut 2 ever do any thing wrong?
Do u evr feel like ur just waiting, and waiting for Ezra Koenig 2 come back in2 ur life?
R u going to the Fork Music Festival?
Will this make Pitchfork 'more relevant' to the Tumblr-VampyWeeks-MGMT fan girl community?
Has Pitchfork compromised their editorial voice with a Music Festival, or are they just 'raking in those sweet, sweet buzz bucks' except it is actually real $$$$?

Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

Lists: blogs and magazines

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Vampire Weekend

Buzzband

Vampire Weekend is a popular indie buzzband that is kinda mainstream and ppl always say 'they're s00 preppy.'

Lists: mindie (mainstream indie), Members of Vampire Weekend, indie bands that debuted in the Billboard Top 10, college educated, 2k10 buzzbands

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