Photo via flickruser

It seems like the display rack in Target looks ‘a whole lot like’ the display racks in American Apparel. Like the products are ‘complete rip offs’ or something.  At first I was excited, since I thought I would get a ton of Am-Appy-ish materials ‘on the cheap’ but then I started to wonder if these knock-offs would enable me to achieve the same brand goals.  Not sure if I would be able to ‘lie’ to myself, kinda like women who use fake purses.  Not sure if the $5-$10 prices would be worth paying if they weren’t officially amAppy.

Can’t believe Target ‘totally ripped off’ Am Appy. Wonder what they are trying 2 do.

I feel like Am Appy owns the ‘design rights’ to this aesthetic, and probs deserve to sue any1 who rips them off. They are responsible for branding this aesthetic as ‘kewl.’

Maybe Target decided to ‘rip off’ the Am Appy clothing aesthetic in order to ‘get back at them for ’stealing their logo aesthetic.’

I did some internet research and found out that Target was founded in 1902. American Apparel was founded in 1989. I feel ‘very surprised’ by that fact, since I have only known about Am Appy for a few years (I first found out about them when they moved into my suburban market mall.) It is interesting that they both have similar logos that rely on ‘the power of Helvetica’ to get across their store’s aesthetic. It seems like Am Appy might have ‘ripped off’ the Target logo by using Helvetty/Arial as their font.

Yall can probably notice the similarities in the store logos.

Seems like most ‘everything’ stores are trying to appeal to alts. Or maybe alternative aesthetics have ‘taken over’, and they are trying to enable the poors to wear solid coloured shirts. Maybe poor people will no longer think that they need ‘branded logos’ + scribbly shit [via Ed Hardy] on their t-shirts to make them look like they are rich/fit-in.

Just don’t know what belongs to who, and what type of ‘intellectual design property’ can really be owned. I feel like the Font Industry and the Music Industry are really similar. I think I expect to utilize fonts for free, much like I expect to listen to music for free. The person who creates a font is looking to ‘go mainstream’ by ‘getting included’ on tons of personal computing machines. This is the same thing that buzzbands need to try to accomplish. Fonts + Music can’t really ‘change the world’ but they can definitely be an under-appreciated element of ur every day life.

Bands need to create files that make it on to as many computers as possible. MP3s, JPGs, MOVs, FLVs, PDFs, EXEs, DMGs, and any other type of file known to man. Buzzbands need to ‘make it’ on to pplz computers.

Having a huge crisis.

Do u think that Target will get sued by Am Appy?
Do u think Am Appy will get sued by Target?
Do u still think Am Appy is a ‘relevant brand’?
Is there a new Alt brand?
Should I be a font designer, or should I start a buzzband?
How does the law decide ‘who owns a font’/font-based logo?

Previous Target Coverage
http://www.hipsterrunoff.com/2009/09/is-target-the-most-authentic-everything-store.html

It’s kinda weird how we’re all ‘witnesses’ 2 marketing, and we are impacted by the stuff that is around us. I noticed this bro from Cleveland Ohio who had actually ‘converted his garage’ into some sort of tribute to his favourite African American athlete in the world, an NBA basketball player named LeBron James who plays in the same city. It seemed weird 2 me, mainly because sports don’t really mean anything, and I thought every1 realized that sports is just some sort of intense marketing + branding experiment for males.

Sorta wonder ‘why’ this bro felt moved to convince his parents to let him turn their garage + old ppl convertible into a LeBron James Tribute Zone. I understand ‘being a fan’ since I am theoretically a ‘fan’ of a bunch of indie bands, but I feel like this would be the equivalent of painting ur car to match the Merriweather Post Pavvy cover. It seems ‘extreme’, like instead of living ur life, you are getting too emotionally attached to the characters + brands that ’sports’ create.

I am not sure why LeBron James would ‘inspire him’ to architecturally alter his property. From what I understand, LeBron James thinks that he is a ‘chosen one’ when it comes to life. Maybe he ‘convinced every1 in Cleveland’ that he is some sort of God. (seems like a tattoo that only ‘an ass hole’ would get/only 1-4 people in the world are ‘actually qualified to receive’).

I am not sure if this tattoo means that he thinks he is ‘better than every1 else at everything’ or just at basketball. From what I understand, LBron has not won an NBA Championship and Michael Jordan won 6 of them. Kinda feel like that makes Michael Jordan, Tiger Woods and Lance Armstrong’s brands ‘legit’, since they ‘won stuff.’ Seems like Nike possibly ‘jumped the gun’ on branding LeBron James, or perhaps he is the only athlete ’simple enough’ to go along with an ‘over-the-top’ campaign in our modern world where people feel ’shitty’ after seeing some1 rub their greatness in ur face.

I feel like the entity ‘LeBron James’ is some sort of propaganda to save the psyche of people who live in Ohio. From what I understand, living in Ohio is ‘a very depressing experience’, since u are ‘trapped in ur life. I feel like Nike probably recognized the opportunity to ‘trick the people of Ohio’ into thinking that their life would be improved if LeBron James won more basketball games.

This billboard seems ‘insane.’ I feel like I would understand why some1 had a ‘warped sense of self/the world’ if they ‘green lit’ this sort of billboard.

Nike understood that it was important to reach the white t(w)een bros, and lure them with the ‘opportunity to co-brand with ‘greatness.’

I am an advocate of children participating in sports/following a favourite team for a ’sense of belonging.’ It seems way more healthy than letting your tween ‘get into the Disney brand’/Jonas Brothers/Twilight books/etc. The spirit of ’sports’ seems positive ‘on the field’, but I am scared of ‘how warped shit can get’ when it comes to uppermiddle class male teen bros who ‘think that they are the shit.’

Worried that these types of bros are the ones who ‘actually fall for sports marketing campaigns.’

Nike even paid Warren Buffet to be a ‘witness’ to this marketing scheme.

Seems like important African American artists who white ppl think are ‘kewl’ even participated in this whole ‘witness’ marketing gimmick. [via Kanye Meme]

Damn. Worried about athletes/rappers/African Americans/Nike and how they brand ‘greatness.’ I feel like the ‘zeitgeist of greatness’ is something that white males are pretty into, but I am not sure if it is a healthy concept to explore before a male is truly mature enough to understand his place in the world.

TeenBros who believe that they are ‘great’ pride themselves’ in having the latest expensive shoes.
TeenBros who believe that they are ‘great’ are never ‘team players.’
TeenBros who believe that they are ‘great’ often have bad fathers who are not grounded in reality.
TeenBros who believe that they are ‘great’ often reach their physical peak during their sophomore year in high school, then go to a subpar university in order to ‘continue playing their fave sport’ and major in some field that they honestly believe will ‘enable them to stay close to the game that they love’, including ’sports medicine’, ’sports business’ and ’sports marketing.’
If my son is a sports bro, I will monitor the influence of marketing on his psyche. Mainstream Teens are impressionable too.

I don’t want my son to evolve into a TeenBro who thinks he is ‘great.’ I just want him to be happy 4 the right reasons, even if that means he ‘plays in the High School Jazz Band’/a local ska band (maybe not).

Should I convince my parents to convert my garage into a tribute 2 ______________?

This post is intended to appeal to the sportsbro and post-teensportsbro demographic.

Here is a picture of me and my friends after we got free tracksuits. Totally ‘rockin it Tennanbuam style.’ (that’s me in the shuttershades.)

Photos via ampradio

‘Score! Free adidas tracksuits + Bud Light… i gotta feeling that 2nites gonna be a good nite…’ -my fb status sent via iPhone

I think that the party was meant to ‘get artistic’ since they handed out free ‘glow in the dark’ paint. I think that the ppl attending the concert were supposed to create some sort of SPOOGEFEST that could be captured on camera. This is a member of the Ting Tings.

From what I understand, the amount of paint on u is directly related to the amount of fun u had at the event.

It was really a blast…can hardly remember that nite! Here’s a picture of me ‘n’ the gang. We have all just recently moved to LA trying to find our place in the entertainment industry, and I feel like the first time, we all felt like we were a part of a micro-social network like the ones we see on TV [via Friends/Seinfeld/Sex and the Citys].

It seems like this was the perfect alt experience. It’s sad that bands can’t create memorable experiences like this on their own bc they don’t have enough money. I feel sad that Adidas had to fund the most meaningful live experience of my life.

Here is a slideshow that I made abt my nite. Posted that shit on my facebook.

Overall, it was a kewl ass nite. I wish more of my fave bands would collab with mnstrm brands on marketing gimmicks, but I am not sure if the bands that I like are ‘mainstream enough’ to be worthy of name brand mrktng synergies. Seems like this is ‘the future of marketing.’ U can’t rlly get much ROI when it comes to banner ads, but u can ‘create memorable, blggble experience’ if you do something that seems artsy and meaningful (and photographs well).

I am scared that some of the best moments of my life (music festivals, the Super Bowl, serving in Desert Storm, graduating from high school) were just marketing gimmicks created by Corporate America.
Do u think this kind of marketing is ‘authentic’ or ‘dangerous’?

Have u ever participated in a ’spoogefest’?

‘peace out, bitches. My life is so WIN! Best…Concert…Ever….’ -the spirit of this pic

Have yall heard of stores called ‘Everything Stores’? I think it is because u can walk in and ‘literally buy everything u could possibly need.’ This includes food, pseudo-trendy clothes, electronics, and even stuff 2 clean ur bathroom with. These mega-franchises capitalize on ’sweet ass operations efficiencies’ and do a bad ass job of putting niche mom-and-pop stores + regional stores out of business. U can even get ur prescription drugs/back2school supplies there.

I happened to notice tons of alternative ppl hanging out in Target, such as the bro above. He seems like he is just chillin. If I had to guess, he was probably buying a Mach 3 Turbo razor in order to shave his burns, and possibly shopping for a functional jacket or sweater at a low price for his ‘real life job.’ He probably also bought some beer, 7up, and possibly some breakfast cereal.

I wonder why Target is becoming such an alt hangout. Maybe it’s because most of their stores have Starbucks inside of them. [Related Post: Do Tweens Rlly drink coffee?]

Maybe it’s because their in-store restaurant offers Pizza Hut.

From what I understand, Wal-Mart is for ‘truly poor people’, but Target’s prices are a little bit higher, discouraging the ‘poorest people’ from shopping there, since their purpose in life is seeking out extreme savings. Target is a viable option for ‘upper-middle class people’ who don’t want to ‘be seen with the lowliest members of society.’

Seems like every1 ‘from our caste’ shops at Target.

Here is a picture of your Aunt shopping at Target.

The Posh Spice Beckham shops at the Target.

Christina Agulieraeia shops at the Target Shop. (ain’t no other man)

Star of the MTV Channel show ‘Our Hills’, Lauren Comrad shops at Targets. (Is Halloween Candy on sale yet yall?)

The Poor Man’s Natalie Portman (Kirsten Dunst) shops at Target.

Even the host of Project Runway and the guy who sang ‘Kiss From A Rose’ shop at Target.

Most of the people who live in your gated community shop at the local Target. They seem to be looking for ‘Tickle Me Elmo dolls’/'Wii’s.’

It seems busy and innovative, as if they have an active ’slave trade’ or something.

It seems like Target is a chill place to chill. Like you could go there to buy anything, and it will be quality, and you won’t be surrounded by The Ppl of Walmart. I feel relieved that I don’t have to shop at WalMart. Whenever I go there, it is usually past midnight to buy something stupid, and it makes me depressed because ‘real people’ are actually doing ‘real shopping.’ They have tons of kids running around barefoot, and I feel worried that their dirty feet are transporting diseases and the H1N1. Hand Sanitizer.

It seems like Target has become an authentic Alt Hangout. Sort of like a mix between a ‘thrift store’ and ‘an electro dance club where n e thing can happen.’

Photo via thestyleshark

g2g shopping. Hope I see some perfect alt breasts.

Where do u shop?
Is Target a place where you can shop for your basic human needs without ‘feeling too trapped in ur life’/poor?
What does Target’s brand mean to u?
Do u fear for ur life when u go inside of a WalMart since there are so many poors?
Can u share any insights into the differences between the WalMart and Target brands?
Do u believe in ‘Everything Stores’?

Previous EveryThingStore Coverage
http://www.hipsterrunoff.com/2009/09/beached-alt-spotted-outside-of-walmart-on-meme-blog-about-poor-people-inside-of-the-walmart-store.html

Every few months, some sort of meme blog will emerge where a snarky blogger will write witty 1 liners about pictures of ‘fucking retards’ who are ‘making asses of themselves’ even though they are just ‘being themselves.’ Basically, u get to make fun of people who probably don’t even really know how to read blogs, or how blog technology + modern publishing systems even work. If they do have a computer, it is probably a ’slow ass’ desktop infected with a ’shitload’ of ’spyware.’

This picture comes from a ‘viral meme blog’ called ‘People Who Shop At WalMart because they are Poor.’ The premise of the blog revolves around ‘making fun of people’ because they are ‘fucking trapped in their lives’ and they have to shop at Wal Mart. These people probably have some sort of mental or social issues, and end up ‘looking like fucking jack asses’ without even realizing it. Some1 will photograph them digitally, upload it to the internet, and come up with a relevant ’snark joke’ which ensures that you are ‘better’ than the person pictured, not only because of your relatively regular personal appearance, but also because of ur elevated class+financial status.

I feel like this overweight person is attempting to be ‘alt’ by wearing some shuttershades, a black + neon hoodie and some kewl converse/Vans shoes.. He also had ‘tight jeans’ but that might be because of his weight problems. While it would be snarky to ‘make fun’ of this individual, it is more important to recognize that this minority represents everything that is wrong with America. We truly live in a Fast Food Nation where it is cheaper to gorge yourself on high-fat + high-sodium foods. Not only are poor people culturally-irrelevant due to their lack of connection with ongoing trends on the internet, but they are also priced out of fresh foods and organic options at chains like Whole Foods or Trader Bro’s.

It would be ’so easy’ to ‘make fun’ of this person, but in order to make our society a better place, we have to realize that we can’t support big businesses like the Walmarts. They have basically enslaved the human race, and are encouraging us to die as soon as possible. Being educated and able to execute relevant trends is a true luxury, not just because of the high level media and humor that we get to consume, but also because of many of the high-end lifestyle choices that we get to make. While you may laugh at this ‘beached alt’, u have to realize that he is a victim of his own circumstances.

One day, the doctor will tell him that he has diabetes. One day the doctor will prescribe him with blood pressure medication. One day he will have his leg amputated [via diabetes]. One day this bro will be on life support. Your taxes are paying for this. We need to save the medical care system and the educational child feeding system before they use up all of our money. It seems like we might need to ‘outlaw’ all restaurants, and possibly have ‘feeding ports’ where all citizens eat for free only approved, well-balanced meals. Not sure if Obama is ‘communist enough’ to make this happen.

Should I move to a ’skinny state’ or should I go to a ‘fat ass state’ and open a Chili’s?

Do yall like the ‘peoples of Walmart’ blog, or is it too ‘mean spirited’, ‘classist’, and ‘racist’ 4 u?
Do u shop at the Walmart for unbeatable prices?
Are blogs getting ‘too snarkie’?
Do u eat fast foods?
Is Walmart bad for small businesses?
Did a Walmart ruin ur local community/hometown?

Is Wal Mart some sort of ‘watering hole’ for poor people? Does it make u sad that u can’t authentically hunt+gather n e more, and it is all just consumer bullshit corporate America decisions?

It seems like Viral Meme Blogs are successful because they encourage people to ’share laughs.’ I feel sorta like the ‘art of standup comedy’ might be dead since it is such a long, boring experience to share with some1. It seems like it might be more ‘instantaneously rewarding’ to let people jump into a zany ass link that you shared with the world.

I honestly feel like healthcare will ‘fix itself’ if we just let the obese generations ‘kill themselves.’
Do u have an opinion?
Should I start a commune?

I have always wanted to be involved in ‘grassroots marketing campaigns’ that reach real people. It seems like the best way to do this would be to become ‘a bro holding up a sign on the side of the street.’ I feel like this strategy might have been stolen from homeless people, usually using their lil sign to let people know that they are ‘hungry’ or that they would ‘welcome any sort of cash donation’ towards their survival fund.

The truth is, online advertising might not even work–mainly because not every one uses the internet. Did you know that only 10% of the world uses the internet (uncited). Did you know that only 1% of the world has a ’smartphone’ (uncited)? Did you know that only 10K units of iPhones have been sold (uncited)? Did you know that only 34% of the world has an email address, while 100% of the world has a physical street address (uncited)? So while you may think that the whole world is a savvy consumer just like you, the way the world works is completely different. While ‘banner ads on websites’ might reach ’stuck up Gen Y a-holes from all of the world’, a more effective marketing campaign on a microscale might involve ‘holding up a sign on the streets telling consumers about your product.’

For example, these bros have a lemonade stand in their suburban neighborhood. They are letting drivers know that they have Lemonade and Bottled Water for sale, and that proceeds will help to clean water in Liberia. They utilized graphic design, computers, markers, and laserjet printers to break through society’s ‘noise’ and enable potential customers to ‘get their message.’

This pizza parlor is letting consumers know that they have ‘cheap ass pizzas’, possibly between the hours of 4-6 pm, when moms are driving their kids home from school and need a ‘cheap dinner option.’ Sometimes, u have to have a cheap product to tap into the ‘impulse buy’ economy.

If you do the math, you basically have to hire some ‘poor person with minimal pride/awareness of the world’ to stand outside with the sign, possibly for $10 per hour. I would avoid hiring young people, since they tend to ‘look ashamed’/'disinterested’ in holding up the sign, since they unintentionally outsourced their brand. It seems better to have a ’serious old person’ who thinks they have a real job, or possibly a ‘crazy old man’ who will wave to people and be a jovial extension of your brand. It is important not to hire a krazy homeless man, since he might scare customers away, even if he has tons of experience in professional sign holding.

It also seems like the seasonal tax services industry also utilize the gimmick ‘having some person stand outside in a Statue of Liberty costume.’ It reminds poor people driving by that they are ‘too dumb’ to do taxes, and need to get them done for a small fee at their local tax office.

Always remember that you have to ‘go to the streets’ to reach real people. While internet advertising ‘looks kewl’, sometimes u have to reach low-end consumers with your low-end product. I believe in the power of holding up signs on the side of the road.

‘Know your customer.’
-Warren Buffet, CEO of Chili’s Fun Foods Corp

Previous ’shitty marketing jobs’ coverage: Guy sitting at a table representing a brand
http://www.hipsterrunoff.com/2009/08/hello-i-am-a-guy-sitting-at-a-table-i-represent-a-brand-i-want-to-sell-you-something-that-you-are-not-interested-in-buying.html

The people at the rentacar were very nice. Seemed like bros who were ‘under a lot of stress’ [via multitasking], but ultimately trying to build a better career for themselves by being excellent human representations of the overall corporate vision.

They put me into a new car called ‘The Nissan Cube.’ I had seen several cars that seemed like cubes driving around the high way, and always thought to myself ‘what kind of ass hole would buy a lil box car?’ Then I realized that I should not ‘diss’ Scion cars because Scion is usually a sponsor of alternative websites, parties, and events.

Walked out to the parking lot, got into ‘the Cube.’ Thought to myself ‘Jesus Christ.’

Seemed ‘more spacious than I thought.’ Sound system ‘blew balls’–couldn’t jam rap/music made by bros from California.

Couldn’t believe I was in a box car. Jesus Christ.

Can’t believe I’m in a box car. Felt like I was in the demographic of ‘people who bought cars that were lil box cars.’ People who ‘drove to the coast’ with friends with surfboards on top of the car, or something. Seems like I wanted people to think that I was ‘kewl’ sort of like when an entry level person takes out a white macbook in a coffee shop.

Driving the cube around, people looking at me as I drive by, possibly thinking ‘what an ugly car.’ Felt self-conscious.

Not sure who designed the Cube. Seems like a radically innovative design, targeted at a specific demographic. Not sure if the design was ‘functional’ or ’stupid.’ I was driving in a Cube. Pre-programmed radio stations, listening to rap, soft rock, Top 40 radio stations. Considered burning a bloghouse CD to put in the CD player.

I felt ‘different’ in the Cube, but maybe not in a good way. Felt like a Hot Topic California teenAlt who got her first car which was ‘more affordable’ than most of her dream cars.

Wonder if a Cube driver would feel better if the car was a ‘hybrid.’ It is possibly a gas guzzler, or more inefficient than u realize.

Cube.
Feeling like a fggt
in a lil cube car.
Jesus Christ.
Is this really me?
Is this really me?
Am I in a cube?
Do I like this car?
Is this car ‘trying too hard’ 2 be ‘me’?
Do people ‘actually buy’ this car bc it is their dream car?
Should a car represent ‘me’?
Should I buy a Scion?
Or a Honda element?
Or some other lil box car?
Not sure who box cars are for.
Not sure if I would ‘pan’ this car in an album review
or if I would ‘hype it up.’
Just want to explain how the world works
in album review formats.
Wonder what a perfectly designed automobile would look like.

This was an album review by Carles.

My entire life, I have tried to be an individual. I want to be noticed. I don’t want to blend in, nor do I want to be ordinary, boring, or bland. It’s very hard, particularly in the internet age where trend adoption happens so instantaneously [via viral tweet buzz]. I just want to be myself, and some how stay an ‘individual’ without being ‘mainstream cool’ enough for people to copy me.

According to this commercial, Miracle Whip is somehow a gateway to individuality and authenticity. Traditional mayonnaise represents everything ‘uncool’ and ‘mainstream’ about the world. I traditionally utilize my ‘taste in music’ and ‘technological adaptation’ to set myself apart, but it’s kinda weird how little things like ‘condiment choices’ can go a long way towards establishing a unique personal brand. Sorta like ppl who dip their fries in _______ instead of ketchup.

It seems like the people in this commercial are partying, enjoying life, and spending time with other human beings. They all seem confident in their personal brands, as if they have made a happy life where they can have rooftop parties in urban environments. I think it is safe to assume that they achieved this comfortable status by consuming Miracle Whip. Might go to Whole Foods and see if they have Miracle Whip, or if they try to tell me that organic mayonnaise is better 4 u.

Do u use Miracle Whip?
R u counting calories?
What is the most authentic condiment?
Should I just start saying ‘that’s s00 mir whip’ instead of ‘that’s s00 alt’ and ‘that’s s000 mayo’ instead of ‘that’s fckng mnstrm’?
If I smear some Miracle Whip on my AnCo vinyl, will it sound better?
Should I be Miracle Whip 4 Halloween?
Does it make u feel uncomfortable when generic products ‘over-brand’ themselves in order 2 ‘be kewl’ with ‘hip ppl’?

Miracle Whip might be the new Alt.
Miracle Whip might be some sort of ‘enzyme’ which enables authenticity.
Miracle Whip might be the new Sparks/PBR.
Plugging your head phones into an open jar of Miracle Whip might produce the best music ever made.
Miracle Whip might ‘prevent STDs and babies’ if u use it while having the sex with lovers.
Last night a dab of Miracle Whip saved my life.

Really feel like this marketing campaign ’spoke to me.’
When they tell u ‘Don’t Be So Mayo’
They are really telling u
‘Don’t be such a mnstrm fggt.’

Who has had a more positive impact on society: the designer who designed ‘the iPod/iPhone/macbook’ or the designer who designed the ‘upside down squeeze bottle’?

Note: Carles has ‘fixed’ HRO and commenting is now available.

I was browsing the Am Appy store, and I found a kewl new product called ‘the bag o scraps.’ I think that the concept behind the product is that you can ‘create your own meaningful arts and crafts’ using Am Appy material/the exclusive Am Appy colour/design palette. Like if you can’t afford a real Am Appy t-shirt, you could glue together these scraps to make ur own unique one. Or if you are a free-spirited girl, u can ‘let ur imagination run wild’ while creating some thing ‘beautiful’ with the bag-o-scraps.

It seems hard to run a clothing manufacturing company, like there is all of this ‘extra shit’ left over, but u don’t really know what to do with it. Then u hire some ‘alternative arts+crafts consultants’ to come in with some ‘fresh ideas’ about how you can brand this waste. Seems like u are just ‘jonesing 4 money’ in anyway possible, trying to ‘liquidate inventory’ and ‘reduce the bottom line’ by ‘creating brand synergy’ and ‘manufacturing efficiencies’ while keeping ‘fixed costs at a minimum’ and creating a ‘progressive business culture’ where ‘ideas are incubated’ and ur ‘vertically integrated corporate structure’ is able to ‘make huge margins.’

The bag-o-scraps sorta reminds me of how barbecue restaurants invented a product that is a sandwich made out of the leftovers from beef scraps and the leftover meats that have a ‘high fat content.’

The Chopped Beef BBQ sandwich is made up from the scraps and leftover fat cuttings from the ‘premium beef products.’ They are able to mix all of this 3rd class waste with barbecue sauce, and sell it like it is a ’special recipe’, but the people who eat it are actually ‘eating pig slop.’ It seems important to only eat ‘white meat’ and possibly red meat that has a ‘reasonable fat content.’ But I think in America, ppl like to eat unhealthy stuff, and take pride in it.

(What is ur fave kind of BBQ?)

It seems difficult to run a business efficiently. I feel like ideally, there would be no ‘leftover scraps’ to salvage. But maybe the bag-o-scraps is sorta a lesson about life. Not everything is going to be a perfectly tailored t-shirt in a unique colour sold at an above-market price because ur buying a ‘quality brand.’ Sometimes u have to take what life gives you–a bag-o-scraps– and turn it into something beautiful. Maybe life is just a bag-o-scraps, and the individual scraps are the people/mp3s/blogsites/social networks/tweets that make U who U R as an individual.

Might buy a bag-o-scraps and open up an etsy store/ebay thrift store. Seems lucrative. Might open a BBQ restaurant.

‘Matter can neither be created nor destroyed. It may be rearranged in space, and changed into different types of particles, and utilized to create meaningful arts, crafts, and branded products.’
-God when creating the Bag O Scraps

Previous Am Appy Coverage
[Kanye West Shops at Am Appy] [Am Appy Swine Flu Mask] [Am Appy Black Guy Employee] [Product Packaging Analysis] [Am Appy undies with cock pic] [Afrikaan products at am appy] [Am Appy Products that are easy 2 <3/h8]

Do u have n e good ideas 4 making shit with the ‘bag o scraps’?
Do u know if Am Appy cloth is ‘the same as a condom’ if u wrap it around ur penis and penetrate ur lover?
Does n e 1 know where I can buy Hollistercrombie bags-o-scraps?

• unruly fans
• alcohol + drugs
• bands who ‘have an attitude’
• the venue
• governmental restrictions and limitations
• structural collapses of temporary stages
• unqualified staff and security
• Mother Nature
• lack of necessary amenities, such as bathrooms, potable water, and Sparks

It seems like the factor that is most likely to get out of hand is the combination of substance abuse with ‘a shit load of people.’ It’s kinda weird how much ‘trust’ u must have in humanity in order for an event to go smoothly, both intrinsically and financially. I’m sure yall have been at a concert where 1 unruly bro has been kicked out, and u were sort of relieved. That 1 bro could have ruined the entire experience 4 every1. It seems like if one thing ’sucked’, then the ‘mob mentality’ of tons of fans could cause some sort of ‘riot’ that ends with a death/buzzkill.

Just read abt 2 failed events due 2 completely different reasons.

Failed Event #1: The Big Valley Jamboree, 2009
It seems like there was some sort of windstorm at a country music festival called ‘The Big Valley Jamboree’ held somewhere in Canada that likes country music. Apparently the winds picked up, and a stage collapsed, and some1 died. It seems like this video of the wind destroying a music festival is like ‘hell on Earth.’

This video seems ’solemn’ and ’serious’–like you possibly should not ‘make fun’ of the event since some1 died, making it an official ‘tragedy.’ I think if some1 is injured, then it is just an ‘accident’, but ‘death’ makes it a tragedy because people united for some fun, but then got something that they weren’t expecting. Feel like I’d be bummed/pissed if I went to a music festival, and then Mother Nature ‘fucked it up’ totally ruining my ‘buzz.’ I feel like Christians think that ‘God makes things happen for a reason’, so maybe this was God’s way of saying that music festivals are ‘terrible ideas.’ Wonder if this would have been a ‘bigger story’ if it happened at Coachella/Lollapally/ACL.  

I think every one probably ‘deserves a refund’, and the event was possibly insured for some sort of disaster like this.

Failed Event #2: HARDfest Summer AltPartie, Los Angeles, 2009

I also read about some event in Los Angeles called HARD. It was apparently shut down by the riot squad because it became a ‘huge fire hazard’ after unruly teens overran the event. It was held in the basketball arena where Magic Johnson used to play b4 he caught HIV. Tons of relevant electro artists from the year 2k7 were playing to an arena full of California alts + mexitween alts who think that ‘everything is a rave’ so it seemed like it was destined to end poorly.  

It seriously seems like ‘hell on Earth.’ Like when you are in a position with ‘tons of people’ who ‘feel like they are entitled to something’ that is no longer going to manifest itself. Sort of reminds u of when ur a kid and ur somewhere with ur parents, and some sort of ‘consumer injustice happens’ and an entire room of 30-50 year olds ’stand up for something’ and complain to the manager.

It seems overwhelming to have ‘grown up’ and now be in positions where ‘young people’/'alt people’ experience ‘consumer injustices’

‘Consumer injustices.’ They seem pretty subjective, I guess. It seems like the ‘customer is always right’, so it seems like a consumer injustice is likely to happen a lot. It seems like ‘dumb people’ are the most liberated when they get to ‘complain’ about being ‘fucked over’ at a restaurant/store/concert/etc. Like this is ‘their time’ to fight for justice, or something. I feel like that’s why I h8 ‘dealing with failed consumer experiences’ the worst–u have given this sort of ‘power’ as a ‘crusader’ to people who only have a high school education.

N e ways, from what I have read, HARD is a Los Angeles ‘party’ brand that attempted to increase the scale of their production. Instead of being held in some ‘vacant lot’ where relative tweenlectro chaos could be isolated, they attempted to move into a basketball arena where Magic Johnson used to play. From what I understand, the Great Western Forum is probably just waiting to be torn down since the Staples Center was built and the Lakers moved there. It seems like they probably just hold ‘Second Class events’ and try to turn a decent profit. It seems like this is the risk of holding a non-mainstream event–u will attract the wrong type of people into your facility, and the even will go horribly wrong.

Seems weird to see alt ppl ’sitting in seats’ at an electro event as opposed to ’standing’/'dancing.’ They seem to have ‘restless leg syndrome.’

Looking into the distance, wondering how much more meaningful their lives’ would be if they were ’sitting in the front.’

The desire to not be a ’second class citizen’ relegated to the bleachers caused tons of alternative ppl to ‘jump down’ from the second level, in a quest to put themselves in a position to have a meaningful electro nite.

Because of bros like this, the event was a ‘huge disaster’ because there was no sense or order/control.  I feel like people who didn’t ‘get’ why you had to go to high school usually have a difficult time understanding ‘how to act’ in public.  Like their parents never ’scolded them’ when they were young for ‘running around a restaurant’, reinforcing the need to conform for the sake of social order.

After watching this video, u can see how the alternative culture in Southern California ‘totally ruined’ the event because they had no sense of order. I feel like this would never happen at a predominantly white, college educated Grizzly Bear concert. I think part of the California electro music scene has been ‘branded’ as ‘crazie and out of kontrol’, but u can see in this video that they are not meant to attend an event held in a ‘real facility.’  It seems like you should put them in some sort of ‘field’ and just have a huge pool of water for drinking + swimming + using the restroom.

I have heard ‘internet rumors’ that HARD oversold. Seems like maybe people all got the feeling that they would be ‘on the floor’ but then had to ’sit in the bleachers’ or something. Seems like a ‘huge nightmare.’ Wish there were just illegal underground parties where people did tons of drugs and listened to ‘electronica’ or something. It would be an absurd celebration where people dressed in sillie, bright costumes.

It seems like all of the ‘evacuated’ concert attendees ‘milled around’ the parking lot, looking to create their own meaningful experience as they rallied around the ‘disappointment’ and ‘hate’ of the ‘unfair police’ who shut that shit down.  

Maybe these micro-parties were more ‘memorable’ than a night where you sit in bleachers watching an electro DJ play from several hundred feet away.  What is an ‘authentic experience’?

I feel like the people evacuating at the JAMBOREE Natural Disaster seem ‘legitimately panicked’ or something, as if their lives’ are in danger.

Seems ‘drastically different’ than the videos of the pissed off electro bros.

It’s just so weird, yall. It’s like there is this demand for an event that authentically unites people, rallying around the power of music, and ascending to a higher level of consciousness…but u have to pay $15-$35 for it, and then there are all these other fuckheads there. Just wish things happened naturally, like if Deathcabs played in a public space 4 free, and it got viral twitter buzz on the day of the concert.

Have yall ever gone to a concert/festival where ’shit went wrong’?
Whose fault was it?
Did u get a refund?
Can festival brands recover after 1 bad event?
Have concert organizers totally forgotten about ‘the consumer’?
Would u be pissed if u died at a music festival?
Does God make things happen 4 a reason?
Do u know how to get an ‘internship’ with the riot police in Los Angeles?
Should all concerts require riot cops, or is Los Angeles ‘more likely to have a riot’ since there is so much minority unrest?
Is it a bad idea to go to an event that involves too many ‘immature teens+tweens’?
Does every1 deserve a refund when ’something doesn’t go ur way’?