ALL | ALT REPORT | CLASSIC
Art & Design
What is it like 2 work 4 Pitchfork? [A LOOK INSIDE THE MYSTERIOUS INDIE MACHINE'S OFFICES]

PHOTOSET BY TIMEOUT NEW YORK


I have always wondered what it would be like to have a high-level alt job. Most days, I sit in my cubicle at my lamestream job in a business park, dreaming of what it would be like to have a COVETED job within the meaningful workspaces of one of the most important content farms ever created. I want to be able to be backstage in the VIP area of a relevant music-based event, and be able to say, "I write for Pitchfork. Ever heard of it?" Immediately, a hoard of PR agents and bloggers will do their best to 'get on my good side' because I am an influencer who can MAKE or BREAK their ultimately mediocre band's album. Girls will basically ess my dee, just based on my relevant alt job.

I feel happy to finally know what it looks like inside the walls of Pitchfork's Brooklyn offices.

Pitchfork.com was launched in 1996 by Ryan Schreiber when he had just graduated from high school and was working at a record store; these days, a rave review on the site can practically guarantee a band’s success. But while most would assume the atmosphere at the indie music bible is self-important and smug, it’s actually laid-back and celebratory. In 2005, the small company (made up of 30 employees in its Chicago and Brooklyn offices) curated its first music festival in Chicago and the following year branched out with its annual weekend-long Pitchfork Music Festival. Two years later, the company opened a Manhattan office, and a year after that came a second location—a two-floor loft in Greenpoint that’s just off the BQE. The casual vibe here is intentional, explains Schreiber, who sits among his local staff of about 15 . He favors “[constant] discussion about the music [everyone’s] into,” made easier with a massive, Pitchfork-exclusive server of unreleased tunes.

It seems like they are 'anti-cubicle' so that every1 has their own meaningful workspace. Every1 is vibing on laptops, no Dell desktop computers for these writers and content creators. U have 2 be able 2 create content ON-THE-GO.

Schreibro should definitely have a workstation 'in the back' so that every1 feels scared that he will see them wasting time on the net, and get back 2 work.

I need 2 work in a place where every1 listens 2 great music. My lamestream coworkers have THE RADIO playing all day on our city's worst rock and/or soft rock station. I h8 feeling like I'm at a dentist's office. I need an authentic vinyl-playing machine.

White boards are an authentic way 2 communicate and manage relevant projects. My company recently invested in multi-million dollar project & financial management software. If only they realized that we could get the majority of our work done 'within the cloud' using Google Docs, dropbox, and other web-based services that could really cut down on our overhead. At the end of the day, COMMUNICATION and ENGAGEMENT create a successful business.

The only person with dual monitors in my office is the guy who is programming our new Blackberry app.

Just want a place with kewl posters on the wall. I don't need 2 show off my irrelevant diploma/GED printed-out certificate.

The Pitchfork team occasionally hosts gigs and parties in its office, including two alcohol-brand-sponsored bashes shot for Pitchfork.tv last year featuring performances by Beach Fossils and Dom. “We clear out the space and kind of turn it into a venue,” says Schreiber.

I feel sad
Knowing that
My office space
could not be converted into a relevant venue

“It’s nice to have it not be completely quiet all the time,” says Fluck of Pitchfork’s chatty, play-tunes-at-your-desk atmosphere. “I’ve found that to be an eerie thing at other jobs, when you walk in and everyone [has] headphones [on].”

It seems like they still have a collection of relevant CDs from yesteryear within their offices, or maybe a relevant interior designer altered their zonespace bc digital tactile waste is 'hot' in the design-o-sphere [via mini-disc players]

This bro seems chill, like a bro who I could really stormbrain with, and bounce mad ideas off. I could truly be myself in our meetings, and we could forge the future of sponsored content, without compromising any of the brands involved.

This binder makes me sad bc it reminds me of my job. I want to work in a PDF-file based office.

It would be great to work for a relevant alternative media company one day. People on the internet reading my words. Watching my content. Being INFLUENCED by the influencer that is me. I could send my parents links to my content, and they can finally feel justified in my decision to major in English instead of Business. Pitchfork looks like heaven, and I dream of the day when I can change my 'employment info' on Facebook 2 state that I work somewhere relevant. Ppl will ask me what I do, and my response will cover topics including content creation, writing, video-scaping, brand management, advertiser relations mgmt, and VIP area quality control.

One day I will land my alt dream job.
I am smart, creative, and I have a passion for the arts AND the alts.
This is not just 'a job', this is my lifestyle.

What is the most alt company 2 work 4?
Does p4k seem like a chill place 2 work, or is Ryan Schreiber the slave driver of content farmers?
Do u dig their 'space' or should they do more to make their employees 'feel trapped' in their jobs?
What is ur workspace like?
What is ur alt dream job?

PREVIOUSLY
I want to be self-employed and work in a conceptual work space / modern cubicle.

NYTimes writes article abt how worthless 20-somethings can’t get jobs & try 2 stay young 4evr

My job/career does not align with my true personal brand. [Generation Y and the mainstream workplace]

Ryan Schreiber

Alternative Entrepreneur, Alternative Celebrity, DJ

Ryan Schreiber is the creator of Pitchfork Media. He is one of TIME MAGAZINE's most important people in the world ever.

Read more>>>>

Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

Read more>>>>
U = UR CONTENT

My child is a conceptual art project.


My child
was recently showcased
in a high-end art gallery
by an artist
named "Me"

Many art critics questioned
the inclusion of my son
embedded in a high end ergonomic stroller
(which is also convertible into a child's car seat)

However, they don't realize that parenting is art
life is art
Creating a child is 'branding'
I was put on this Earth by God
2 direct his 'social' and 'physical' evolution

When u feed a child
u r 'graphic designing' his body type

When a child grows
u r 'architecting' his body into a beautiful, portable, green space

When you go to the BABY GAP
u r painting a beautiful portrait on his body

when u take a picture of ur child with ur iPhone
ur photoshopping his life, putting together a life stream of meaningful flickr events for him

when u gloat about how smart ur child is
ur updating their status on facebook, letting ppl know how bad ass they are.

when a child eats
they are 'consuming' [via consumerism]

When a child poops
they are creating beautiful art out of their poo hole
Beautiful logs
that represent clay
which can be molded in2 anything under the sun

As a child grows
sprouts pubic hair
ejaculates for the first time
the installation has truly manifested itself
Ur art & ur vision has evolved
in2 something beautiful

U will one day die
and u will be place in a sweet 'installation space' in the ground

or possibly 'cremated' in2 ashes
[via a performance art piece where a bro puts u in an oven]

Within my child
is a neverending series of metaphors abt
life
love
Earth
creationism
global warming
relationships
divorce
the modern human condish

My child is a conceptual art project.
(Ur child is just some other kid who is going to grow up and have a shitty job)

What do u think a child represents?
When u have a child, what will ur parenting philosophy be all about?
Do u think children are 'real people' or just 'art pieces' / human installations?
Do u believe that life is art, or is art=life?
Do u wish u had conceptual parents, or do u feel happy u had mainstream parents?
Do parents think they have 'created something beautiful' when they squirt out a new life form?
Should they be 'proud and excited', or is it mean to bring a new born child into our modern world?

VIBES

Just catching some tween vibes, feeling pretty hopefulwave vibes about life.

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I've been thinking a lot about 'vibes' lately. Just trying trying to wrap my head around what 'vibes' really means, and how important 'vibes' are to the buzzosphere. It seems like all media outlets are trying to relay the 'vibes' that they are feeling 2 the human race. Sorta seems like 'vibes' a 'feeling' inside of u. Some sort of natural reaction to something. Whether it is a buzzband, a public space, a music festival, an environment, a human, or even an idea. Ur vibes are ur natural reaction 2 something.

Seems like there are 'so many ways' 2 pick up vibes.

Maybe ur vibe receptors incorporate some sort of 'sixth sense' based on your social life + upbringing + exposure to vibes over the course of ur life.

Seems like when u express urself, ur just trying 'tell people how ur vibes are.'
vibes are so abstract, yet so intuitive, kinda like explaining an iPhone 2 some1.
Vibes are particularly important to indie music fans because buzzbands give off vibes, and humans are supposed 2 react 2 them. If u like a band's vibes (both their sounds and the way they look), then u retransmit their vibes to more humans. U try to chill with this band at their live show, and be in a room where a massive vibe formed from the vibes of band playing live + the group of like-minded vibing fans.

The act of vibing seems 'so natural', like pure vibes

Just want yall 2 use this post to 'explore vibes.'
React naturally to how things make u feel, and try to explain the vibes u pick up.

Might just catch some beach vibes. Chill on the best coast, become king of the beach riding wavve vibes.

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Might just get some LA-type party vibes with my girl Ke$ha. Whiskey vibes

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Might get 'hornie' and feel some erection vibes.

Video via eatskeet
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Vibes seem grizzly. Not sure if these are authentically Veckatimesty vibes

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Sorta really want to get in on the d.i.y. indie scene vlogger vibes.
Seems like true buzz humans are sending out mad positive vibes.

Might just chill out, eat some gummi worms, catch some diabetes / cavity vibes

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Just vibing with the girls. Catching some fun vibes.

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Feeling kinda Boom Boom Black Eyed Peas type of vibes. Will.I.Am's vibes kinda get me jacked up.

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Not sure if I really want to 'go north' and catch some Canadian indie scene vibes. feeling harshed out.

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The pregnant tummie really killed my vibes. It seems sweet to transmit semen vibes to hotties [via oral / anal vibes], but not sure if giving pure, Trojan-less raw vibes 2 any girl is a chill idea. Life's vibes are apparently mad harshed by lil kids.

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R u vibing hard? Will u follow ur dreams?

How do u feel about 'vibes'?

Should buzzbands be more vibe conscious'?
Do u like music reviews that tell u what 'vibes' the band gives off?
Do u want to explore every vibe the earth has to offer u?
Do u h8 it when a buzzband's mp3s give u chill vibes, then u see them live, and the vibes are harsh?
What r ur fave kids of vibes that humans can give off?
What common vibe do u pick up from a new buzzband?
What vibes do u pick up from a huge indie band like the Arcade Fire?
What vibes do u pick up when u go home for thanksgiving?
Do u ever pick up harsh vibes from a homeless person?
What vibe do u get when u go over 2 ur drug dealer's house?
Are hookah bars for people who want 2 pick up entry level vibes?
Does marijuana enhance ur 'vibe receptors' or is that just a druggie myth?
Are 'Californian vibes' the most glorified vibes of all time?

Been vibing out a lot lately.

Just vibing to some vibes, both chill and harsh, trying to vibe myself in a position where vibes will always be chill.
What vibes have u been picking up lately?

I want to be self-employed and work in a conceptual work space / modern cubicle.
Photos via design milk


One day, I will break free from my job in corporate America. Working in my cubicle all day, relying on a larger corporation to pay me every month so that I can survive. I work in a generic office building, one that you drive by every day, but you don't really understand what exactly has to happen for the business to survive. I work in one of many departments, feeling like a 'brick in the wall' with a bunch of other people who are in the same pay-bracket as me.

So many employers don't understand how architecture can change the way that they do business. Positive community space can enable workers to bond, work, thrive, and build peer-2-peer sharing networks of business information and intelligence.

H8 being stuck in my cubicle all day. Feel sad that all I can dream of is 'getting my own office' one day, but even that is just a bigger cubicle.

What I really want
is 2 break free
from a company employing me
and to break out of my cubicle

My dream is to be self-employed
living the American Dream
doing my work
in a progressive space
that enables me to make millions of dollars.

I want to be self-employed and work in a conceptual work space / modern cubicle that integrates itself into the space in my regional community.

I want a window that overlooks my backyard. Watch my children grow. Monitoring the dog, making sure he doesn't 'dig up the flowers.'

Might build a spherical pod that can roll around, move it into a public park on a beautiful day. If there is a flood, I will just 'float on' kinda like that Modest Mouse song.

Being self-employed is the American Dream
Having a portal where u can sit in front of a computer
and make money
may or may not be the modern version of the American Dream

Maybe I can start an mp3 music streaming service
a blog website
a music reviews zine
the next facebook
a microblogging community
a meme blog about hipster sea monkeys
The possibilities are endless
as long as I have
the right space to work in

A pod that represents 'the future'
like a space pod
that could feasibly exist in outerspace
looking out the window at Earth
floating above all
transcending all companies.

I want a Lincoln Log cabin. A modern take on an old ideal space. A place where 'shit can get done.'

I want a space that enables me to write a modern version of the Gettysburg Address
Perhaps a meme blog called 'The Williamsburg Address' that makes fun of hipsters
who live in the Williamsburg area of New York / Virginia

My company will be strong, progressive, small.
A tight nit family of workers who truly share ideas to create a better world.
Handling conference calls, browsing the internet, making deals, selling goods + one-of-a-kind services
on the internet.

Space can really change your workplace
Inspire your employers
Help you to stay connected with the world
in order to make positive changes in our ever-changing societal world

What is the American Dream?
What is ur work space like? Does it depress u?
Do u believe more companies should make 'kewler' spaces to inspire workers?
If you could build a work space, what would it look like?
Is life just a series of cubicles?

Animal Collective at the Guggenheim: a Conceptual Post for the Most Conceptual Experience in the History of Indie Music

Animal Collective
#1 band in the world
taking the brand 2 new heights
shitting on competition
branding art 4 art's sake

More than just a picture of strawberry jam on an album cover

for 1 night
authentic fans
swimming in metaphorical strawberry jam
I could touch it
I was swimming in it

Animal Collective Presents Transverse Temporal Gyrus
With the help of their art bro Danny Perez

The Guggenheim: For One Night Only
The Guggenheim: This is Our House, Bitches
The Guggenheim: You're Property of the Mother Fucking Bang Bus--AnCo Style

A downward spiral of altdom in the Googleheim

Photos by Hippies Are Dead


In the middle is authenticity
a portal to the centre of the Earth

Dave Portner aka Avey Tare aka Avatar getting ready for this show
sort of like Jay Z gets ready to play Madison Square Garden
sort of like Alex Rodriguez gets ready to play Yankee Stadium
This is his home. His Time 2 Shine

Photos by rezflicks

Getting an old bro, Deakin 'back'

Really felt like an AnCo show, but better. Familiar technology. Lights. Button pressing.

Visuals 'stunning' me. Taking me to a different place

Lights projecting, utilizing space, altering space.
This is art, architecture, and design. This is life.

Conceptual Icicles

Powered by modern technology

The Largest assembly of relevant alts in attendance

For one night, the Guggenheim was transformed into the most relevant space in the history of the world. Time + space created a portal of energy that looked like the Merriweather Post Pavvy cover.
I was there the night that indie rock changed.
The night we finally accepted that we wanted bands to be more than four white people playing music on a stage at a relevant club
We want them to take us on a journey
as artists and humans

Some bands will come along for the journey
Other bands will swirl down the metaphorical shitter
and be forgotten like yesterday's turd

No photography allowed
This experience can only be experienced
if ur here

but my duty as a blogger
as an alt internet user
as a human with a dig cam
is to take these memories with me
and give them to you.

Artistic branding
differentiating your product
while helping people to connect with it
making every1 in suburbia yearn 2 be a part of it

AnCo
shattering pre-existing norms
of what we want a band 2 be
5 senses taken 2 the next level

$25 admission fee
bros in costumes standing around for 6 hours
While relevant alternative ppl 'partied' at cash bars
feeling relevant
lights, sounds, life
Was it worth it?

********
Is the Animal Collective brand stronger than ever?
Did this show look 'sweet' or like an entry level first year art student's end-of-the-term project?
Was this show a 'success'?
Is 'art' bullshit?
Will Animal Collective's strong links to drug culture prevent them from 'crossing over'?
Is Danny Perez a 'genius' or does Animal Collective need to start collaborating with other art bros?
Will ODDSAC win an Oscar?
Will the Guggenheim performance win a Grammy?
Could Panda Bear win American Idol?

Album Review: The Nissan Cube (not an album, actually an automobile)

Hey yall. In an effort to become more of a 'music blog' again, I will attempt to do more album reviews. I will find relevant albums, and review them using creative words, images, and metaphors. I will tell you how the album makes me feel. Sometimes when there is not an album to review, I will review a different product, but still call it an 'album review.'


**************************

Artist: Nissan
Album: The Cube
Rating: 3.5 out of 10 runoffs

Recently, I was involved in an auto accident when a minority 'slammed' into my car. Fortunately, I was safe, and I have a solid insurance plan with a $100 deductible. While my car was being repaired, I was able to obtain a rental from Enterprise Rent-A-Car (paid for by my insurance company).

The people at the rentacar were very nice. Seemed like bros who were 'under a lot of stress' [via multitasking], but ultimately trying to build a better career for themselves by being excellent human representations of the overall corporate vision.

They put me into a new car called 'The Nissan Cube.' I had seen several cars that seemed like cubes driving around the high way, and always thought to myself 'what kind of ass hole would buy a lil box car?' Then I realized that I should not 'diss' Scion cars because Scion is usually a sponsor of alternative websites, parties, and events.

Walked out to the parking lot, got into 'the Cube.' Thought to myself 'Jesus Christ.'

Seemed 'more spacious than I thought.' Sound system 'blew balls'--couldn't jam rap/music made by bros from California.

Couldn't believe I was in a box car. Jesus Christ.

Can't believe I'm in a box car. Felt like I was in the demographic of 'people who bought cars that were lil box cars.' People who 'drove to the coast' with friends with surfboards on top of the car, or something. Seems like I wanted people to think that I was 'kewl' sort of like when an entry level person takes out a white macbook in a coffee shop.

Driving the cube around, people looking at me as I drive by, possibly thinking 'what an ugly car.' Felt self-conscious.

Not sure who designed the Cube. Seems like a radically innovative design, targeted at a specific demographic. Not sure if the design was 'functional' or 'stupid.' I was driving in a Cube. Pre-programmed radio stations, listening to rap, soft rock, Top 40 radio stations. Considered burning a bloghouse CD to put in the CD player.

I felt 'different' in the Cube, but maybe not in a good way. Felt like a Hot Topic California teenAlt who got her first car which was 'more affordable' than most of her dream cars.

Wonder if a Cube driver would feel better if the car was a 'hybrid.' It is possibly a gas guzzler, or more inefficient than u realize.

Cube.
Feeling like a fggt
in a lil cube car.
Jesus Christ.
Is this really me?
Is this really me?
Am I in a cube?
Do I like this car?
Is this car 'trying too hard' 2 be 'me'?
Do people 'actually buy' this car bc it is their dream car?
Should a car represent 'me'?
Should I buy a Scion?
Or a Honda element?
Or some other lil box car?
Not sure who box cars are for.
Not sure if I would 'pan' this car in an album review
or if I would 'hype it up.'
Just want to explain how the world works
in album review formats.
Wonder what a perfectly designed automobile would look like.

This was an album review by Carles.

WTF is ‘art’?
Video by Wojciech Kosma
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A lot of people tell me 'Carles, ur an artist' but I have to tell them, 'I'm not an artist. I'm a blog.'  After seeing a video of this artist broad giving a microphone a 'hummer' while wearing a slutty lil outfit, I feel like I can 'adamantly confirm' that I am not an artist. It seems like most authentic art must take place in a gallery with white walls, and there can't be 'that many' people there. It probably has to be an opening where wine is being served, and every1 must stand around and watch/feel pressure to 'get' performance artists performing their performance art.

Feel overwhelmed by 'art.' As we continue to move forward in time, there are just more&more ways 2 express yourself--more tools, more ways 2 communicate, and more metaphors to be showcased. Kinda makes u wonder what is 'art' and what is 'just being alive.' Always feel very confused about this topic. I never went to Art History class during undergrad, and actually failed because of my poor attendance. Maybe if I had attended, I would have a better eye for 'what is art' and what is 'bullshit.'

It's kinda weird how art is supposed to 'represent life', and challenge u to think about some aspect of humanity/society is 'kinda fucked up.' I am not sure why people think expression is so important. Maybe it's bc we're all afraid of dying, and we feel like if we were able to 'make people think abt life [via art]', then we will never be forgotten. If u 'never forget', then u will live forever, kinda like 9-11 (until Generation Z has kids).

I feel confused about performance art. It seems like people who 'just want attention' made by the demographic of art students who have minimal technical skills, and must 'get sensationalist.' Possibly were neglected as children. Like they didn't have good parents who discouraged them from spending 5 years getting a 'master's degree' in Art. I am not sure if I want to be a designer or an artist when I grow up. Design seems 'corporate', and art seems 'raw.' Not sure which person I want 2 be 4 the rest of my life.

Not sure how 'the internet' has changed art. It seems like u shouldn't try to make 'art' n e more, maybe we should just focus on 'designing and branding streams of memes.' I did a googsearch for 'art vs design' and this image came up. Maybe it explains everything.

Just want to 'jack off' and 'shit' on objects, but not because I want it to be 'art', but because I sincerely have the desire to 'tug off' and 'defecate' on stuff. Wish I could just 'be' without having to put everything in a box/label/genre with dumb name/ stereotype.

Just want to stand in a gallery with a group of my closest bros, buzzed, and 'snicker' while some1 'seriously performs' something that might be 'very stupid.'

/////WTF IS ART?

Not sure if this an advertisement for the band CUT COPY or some sort of meme/’dance sensation’
Memehijack via Swissmiss by Justin David Cox


Yall. Was just browsing the internet and saw this flyer thing. Does n e 1 know if Cut Copy has a new album coming out? Did they create a flyer to promote their upcoming album IN GHOST COLOURS? Kinda confused. I h8 the internet because nothing has an authentic context. u just kinda have 2 guess what everything means. The internet would be better if there was some sort of unified wikipedia tagging system that gave everything a bit more 'meaning'/'context.'

Does any one know what the key on the bottom left corner is? My Dell desktop keyboard has a "C" and a "V" key, but there isn't one with that weird symbol on it. Might have to get a USB keyboard attachment or download a 'weird characters' app. I hope that some1 makes an 'app store' for PCs. Personal Computers could use some of the functionality that iPhones have. Does n e 1 else agree/want to start a 'startup' with me?

I have a lot of ideas about technology and user experiences, but need to go to technical college to be able to execute them. Might regret going down the 'design school' route. :-(

New Animal Collective EP Cover Art

Yall. I feel like I'm getting older--not like actually falling behind on trends. But more of like 'confused and lost.' I think it's cuz I can't tell the difference between OPTICAL ILLUSION MEMES and Animal Collective Album Art. Kinda frustrating. Wish AnCo would put their name on their albums so that I wouldn't be so confused.

Merriweather Post Pavillion Meme

Untitled EP ?

The Zany Spinning Lady EP?

Krazie Roulette Wheel EP?

Searching for Grey Dots between the lines EP?

The Circle of Life EP?

Can some1 please tell me which of these are album art, and which of these are just memes?
WTF is the difference between design, art, and memes?
What is the best album art of all time?

Is it Santana's SUPERNATURAL [ft Michelle Branch and Rob Thomas]?

Is it Matchbox 20?

Is it Deep Blue Something?

Is it SantosGold?

Or is it the GooGoo Dolls?

Do yall think artists who still sell CDs with packaging are ruining our environment?
What should I do with all of the jewel cases from my youth?
Should I buy a CD binder and have it stolen from my car [via 2001]?
Should I get an iPod with a lot of space and brag about how many songs I have on it?
Should I boycott artists who do non-digital releases?
Do yall think it is funnie when a local band thinks they have 'made it' when their music is on sale at iTunes?
Feed / The /Animals / Yall

Product Review: Kanye West’s New Zany Shoe


Yall. Just got back from Foot Locker. Asked them for 'the new Kanye West shoe' and fortunately they have one pair left in my size. I have been looking forward 2 these shoes since the Reebok Pumps came out. I am looking for a shoe that changes society. I prefer to buy products that challenge pre-existing notions of engineering/design.

Kanye West is one of the most brilliant minds of the past 200 years. He is a master of the arts, and he can 'do anything that he puts his mind to.' This is why I was surprised when my Kanye West shoes were so terrible.

s00 uncomfortable. They gave me calluses and I think I might have to get my feet amputated like I have diabetes aka 'the sugar.'

Also the design is a litle bit too zany. I am 'not sure how to fasten it 2 my foot.' There multiple laces, straps, latches, chains, fasteners, knots, and velcro apparatuses that I can't figure out. Kinda makes me wish that I was 'a special needs human' who only had 2 worry about 2 velco straps on my shoe.

Not sure if I should return the shoe, but I already wore it to the Presidential inauguration.

Might buy this zany shoe instead.

Might ride around on Katie Couric's back instead

Might cut out my eyes and replace my hands/feet with paws instead.

[Photo by EZ Fashion]

Also, a group of blipster gang members who were transitioning into the modern thug brand [via Louis Vuitton] mugged me and stole my shoes. Here is a picture of them but I am not sure if I can accurately describe them cuz they were s0 fresh.

Can yall understand this guy, or is he 'just full of babble'?

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n e ways...
not sure what I should do about my shoe situation.
I kinda regret 'having idols' who make shoes. Ever since I was a little kid, I always had to buy a shoe that an athlete made. Now I don't know what 2 do. What can I do if I can't trust the celebs who I love?

Will probz just have to get a new pair of my MSTRKRFT Pumas.

or maybe just the SoMe + Busy P Nikes.

//// HELP
////2 many / not enough choices
//// consumer identity is s00 lost. :-(
(Should I become a Kanye West + ANCO only blog?)

What’s the difference between art, design, and memes?

Yall. I'm kinda confused. When I went away to design school, I knew that I wanted to express myself. It's kinda hard 2. It's like the way that people consume and interpret information has totally changed. It keeps changing.

DOES N E 1 KNOW THE DIFFERENCE BETWEEN ART, DESIGN, AND MEMES?

I was looking at the FFFFound website, and it made me totally confused.

Is this art or a meme?

Is this art or a viral meme packaged as 'authentic' due to 'relevant commentary on the state of society'?

h8 u Banksy. H8 u graffiti 'art' memes.

Is this a marketing viral meme by the Lego corporation, or just an internet meme that I am supposed to marvel at for 3.5 seconds, or art?

Is this art or meme or high priced gimmick art?

Is this architecture or just a meme marketing gimmick?

Is this art or just a viral marketing gimmick featuring Taye Zonday?

I'm just trying 2 design, yall. Want 2 change the world.

Do yall ever feel confused about the media that ur supposed 2 consume?
Don't yall feel like photography has s000 been cheapened by digital cameras?
Don't u wish u could live without the internet so u could experience art/memes/design?
Things r getting s0 modern. I always assumed that as things got more post-post-pre-modern, that we'd finally all 'get it.' These days I don't get n e thing.
Just want 2 understand what I'm supposed 2 appreciate in order 2 understand what's happening in the world, carry on relevant conversations with well-informed people about relevant topics, and be able to process this information in an efficient, valuable manner.
/// NOT READY 4 THE W0RLD ///
//// s0 much information, yall
h8 / <3 the future [via scared]

We’re all proud 2 b an American now that Barry Obammy is Pressy (NSFW)

[Photo by lastnitesparty]

God Bless The HRO

by CRLS

(to the tune of "God Bless the USA")
</embed>

If tomorrow all the things were gone,
I’d kinda worked for all my life/went to design school 4.
And I had to start again, (transfer colleges)
with just my lil alt and my entry level alt GF.
I’d thank my lucky stars,
to be livin here today.
‘Cause the electro bolt flag still stands for altdom,
and mnstrms can’t take that away.

And I’m proud to be an Alt,
where at least I know my mind is free. (from corporate bullsht)
And I wont forget the electrowarsoldiers who died,
who gave that right to me.

And I gladly stand up,
next to you and defend her still today.
‘Cause there ain’t no doubt I love this land,
God bless the Alt.S.A.

From the blogs on the hypemachine,
to the douchey clubs of LA.
Across the party pix HTML templates,
From meme to viral meme.

From Seattle down to Austin,
and New York to L.A.
Well there's authenticAlt in every American heart,
and its time we stand and say.

That I’m proud to be an AltBro/FGGT/authenticAlt/Altbag,
where at least I know I’m free (spirited/liberal).
And I wont forget the blipsters/AZNs who died,
who gave that right to me.

And I gladly stand up,
next to u and defend her still today.
‘Cause there ain’t no doubt I love this land,
God bless the Alt.S.A.

And I’m proud to be and Alternative member of society,
where at least I know I’m differentiated.
And I wont forget the cool/aloof dads who died,
who gave that right to me (via inheritance).

And I gladly stand up,
next to you and defend my personal brand still today.
‘Cause there ain’t no doubt I love this blog,
God bless the HRO.

xxxxxxxxxxxx
MORE TITTIES AFTER THE JUMP

I love music videos that are supposed 2 look indie for MTV/VH1 audiences

[video may not be viewable in your RSS reader]

How many 'indie music video' gimmicks can u count in this music video?

</embed>

I was watching this video by the Matt and Kims for the song "Daylight." I feel like this video is the perfect execution of the 'indie aesthetic for people who like things that look earnestly quirky are meaningful.' (These people were created after NappyDynamite Fever.) The song structure is baffling enough for people to not know if it is good or bad, enabling them to decide on the quality of product based on 'how it looks' in relation to 'stuff they've seen in the past.'

Since it is a mashup of indie/meaningfulcore aesthetics, the product is approachable, and most entry level alts are able to assign meaning to it in a deliberately arbitrary way.

BUT SRSLY...if I lived my life in stop-motion, would it be more meaningful?
///Just want to exist where soul meets body//////////////

XX BONUS LACKLUSTER PERFORMANCE BY A BUZZBAND at CMJ XX
NSFW if you work in a work environment that doesn't allow 'dancey female lead singers' who 'sway to-and-fro with the sounds of an indie ballad.'

</embed>

"I tried to do handstands for yall."
- Chairlift (a.k.a. Apple Buzzband version 4.6) [commercial]

Matt & Kim

Buzzband

Matt Johnson & Kim Schifino make up Matt & Kim, a band 4 entry level lamestreamers.

Read more>>>>
Remember when the Arcade Fire changed the way we valued music?


I'd give anything to go back to the days when music was allowed to be meaningful.
I'd give anything to go back to the days when music was meant to inspire medium-sized clubs of people.
I'd give anything to go back to the days when I 'just wanted a moderately cute+indie GF', even if she was the 'a little bit too chubby' type who 'coloured her hair' and 'took her trivial position at a college radio station seriously.'

I'd give anything to go back to the pre-Blog era and really just take a moment to 'appreciate it.' Back before there was 'hipster', and blog centuries before the 'alts.' We were just ourselves, searching for a way to represent our complex outlook on life.

I'd give anything to go back in time, and appreciate chorus-driven indie rock. The collective voices were the sound of my angsty soul that was unsure of my alternative future. They were calling out for a little bit of direction in an uncertain time. Would we ever find the authenticity that we were looking for?

</embed>

Arcade Fire

Buzzband

The Arcade Fire is a 2k0s indie band that went mainstream because their songs sound like meaningful anthems. They pretend to be Canadian but Win Butler (lead singer) is actually from Houston, TX.

Read more>>>>
HUMAN AFTER YALL


In today's Mainstream=Alt eInstallation, the blggr/webartist "The CRLS" attempts to connect with humanity by using a 'lil guy' from the hit film Electroma. In this tiny robot, we can all see a bit of ourselves'. We all have hopes, dreams, fears, wants, needs, and more questions than answers. Maybe there is more 'yall' in humanity than we even realize.

H U M A N   A F T E R   Y A L L

H U M A N   A F T E R   Y A L L

H U M A N   A F T E R   Y A L L

by CRLS


































HUMAN  // AFTER   // YALL

Daft Punk

DJ, Buzzband

Daft Punk is a French House band that 'peaked' with discovery.

Read more>>>>
Who do u see when u go 2 Music Festivals?

Been to n e good music festivals lately?

Did I miss n e 1?
Is n e demographic over/under represented?
Do u like live music, or is it better on ur iPod?

The Search for the Perfect Alt Bingo Board


Is this better, yall?
Does it do a better job of 'branding'?
What is missing?
What ever happened 2 shutter shades?
Should somebody make a new game gimmick besides BINGO? Or would it be too complex to convey something like 'ALT MONOPOLY', 'ALT HUNGRY HUNGRY HIPPOS', 'ALT SORRY!', 'ALT LIFE', 'ALT OLD MAID', 'ALT WII TENNIS', 'ALT CONNECT FOUR', 'ALT CROSSFIRE', 'ALT CHUTES AND LADDERS' 'ALT DUCK HUNT' or 'ALT OPERATION'?

[Picture submitted by 'Anonymous' cmmntr #142048]

I play this game in real life every day, yall.

Former alternatween fashion blogger "Tavi" is "becoming a woman"


Who is that alt hottie McHotHot? Well, in case u didn't recognize her jaded-wave gaze and her keut bod, it happens to be popular tween fashion blogger 'Tavi Gevinson', who got all fashion internet blog famous because she was a fun-loving tween with a REFINED, HIGH-LEVEL taste in stuff, then ppl were all like 'ur so kewl and ur only 12 years old' and then she became marketable, and now magazines/designers 'use' her to get press even though she is the same as any other tween who shops at Claire's, Hot Topic, Old Navy, Justice, and where ever the hell girls shop.

Anyways, 'the blogosphere' is creaming their pants bc she is 'becoming a woman' and showing off her NEW BOD. I can't tell if she looks 'unique' or if she is going to turn into 'every other alt skank' who I have my eyes on about an hour before my local dive bar closes.

Miss u alternative innocence. HAVING SAID THAT... VA VA VA VOOM, BB!

When Tavi isn't doing normal teenage things like attending music festivals with friends she can often be found doing the extraordinary. At the moment she's co-writing a book about her life with Marisa Meltzer with contributions from Miranda July and the Rodarte Sisters.

She used to be a kutesy alt tween... but now, she is not a girl not yet a woman, which basically means the entire alt-osphere is waiting 4 her to turn 18. Do u miss the old Tavi?

She's only 15 years old, so I guess every1 will have their 'child predator glasses on' for ~3 more years.

Is Tavi 'a genius'?
Will she become 'less special' as she becomes older?
Will she get in2 dangerous drugs and fall out of blog relevancy?
Is Tavi the #1 most famous alt-teen girl on the internet of all time, or are u still more in2 Kiki Kannibal?

is it 'kreepy' to have an alt-countdown-to-18? Is Tavi the 'Miley Cyrus of the alt-osphere'?

They only want u when ur seventween....

Levi's designs new skinny jeans called "ex-girlfriend jeans"


Levi's is a popular mainstream / alternative jeans + denim company that makes various styles of jeans for all types of humans. Fat, skinny. Alt, mainstream. Bros, broads. Tweens, grown ass men. Anyways, we're living in the modern consumer landscape where retailers have to 'memefy' their products in order to drive traffic to their website. Levi's created the Ex-Girlfriend Jean just 2 ride the hipster bashing alt blog meme wave.

Are yall gonna buy these skinny jeans, or are they too skinny?
Would u rather just buy girl jeans?
Are skinny jeans still alt?

Remember the girlfriend with the great style? Here's a tribute to her -- a fit that's super-snug allover, an update of the five-pocket classic that's as skinny as it gets. Made with plenty of stretch. This pair of Levi's® Jeans is part of our program that minimizes water in the finishing process. Country Of Origin: Imported

WAIST: Sits below waist, 10" rise
FIT: Super Skinny Fit
LEG: Skinny, 13 1/4" leg opening

R u gonna buy these jeans, or do u still just wear Gap Khaki's [via the 1990s]?

What happens if ur GF is actually a mom? [via mom jeans]?

What happens if ur dating a transvestite-wave human who is transitioning from female to male and she wears big baggy jeans to look like a ghetto dude?

Are you going 2 buy 'ex-GF' jeans?

Do yall remember the 'slept over at my BF's house big shirt'? [link]

Do u fit in2 ur GF's jeans?
Are 'girl jeans' still alt, or are they more of a Hot Topic emo trend now?
What pants do u wear?
R u skinnie?
Is ur GF 'mad hefty'?
Will Levi's 'sell out' of these jeans?
Have u ever stolen any property from ur exGF?
Do u retain possession of ur exBF's property?
Do u buy Levi's jeans, or are they 4 lamestreamers?

Some fashion designer hires Diplo 2 be model. Does he 'look hot'?

Diplo Alexander Wang model
I am not sure who Alexander Wang is, because I don't really follow fashion. Sometimes I'll watch Project Runway, so maybe that makes me cultured + in touch with modern trends in the fashion industry. Anyways, popular mainstream / alt DJ Diplo was hired by some fashion designer 2 'be a model.' I don't know if he is supposed to look like an 'indie hunk' or what. Seems to just be chillin in a white tshirt or something. Making his usual sillie Diplo faces. I don't know 'what makes a good DJ', but if I had to guess, it would be 'maintaining a crazie twitter account that makes lamestreamers LOL.'

The DJ, producer, and MIA ex-boyfriend added spokesmodel to his resume with a series of Blackberry ads last year, but now he's moving even further in the professionally-handsome direction by starring in a new campaign for T by Alexander Wang alongside up-and-comer Ashley Smith.

Do yall know who Alexander's Wang is?
Would u 'totally bang' Diplo? Will this fashion line 'tank' because of Diplo's modeling?

Does he look like a 'male model' or should he get buffer and show more peen?
Will this help Diplo's career?
Does Diplo look 'hot'?
Is Alexander Wang the most influential twink in the world?

Should Diplo model 4 Abercrombies and Fitches?

Is Diplo a 'killer DJ' or is DJing just abt 'building a brand'?
Do u think his brand would be more valuable if he wore a sillie mask? [via the Deadmauses]
Do yall know if 'Diplo' is Diplo's real name, like his parents named him 'Diplo' or what?

Is this the worst/dumbest/lamest party flyer in the world?

bass off worst party flyer ever
A party flyer is meant to 'promote' an event, giving people a reason to be 'intrigued'/'inspired' to attend an event. Designers value the opportunity 2 create an image that will last forever, representing a moment in time where every1 celebrated, drank, and danced their a$$es off, bringing it 'effing hard.'

I just saw this party flyer for an alt event called BASS/OFF.
Do u think this is the 'worst party flyer u've ever seen in ur life'?
Or did they create a buzzworthy flyer worth talking abt?
Do u think these 2 alt dudes are trying to be more indie relevant than Nic Cage and Johnny Travolta?

Was Face/Off better than Con Air / Battlefield Earth / Broken Arrow?

Do u want to attend BASS/OFF?
R u excited about the upcoming wave of SXSW meme party flyers?
Is the graphic designer who made this 'a genius' or 'a huge lamestreamer'?
Do yall miss when movies 'kicked ass'?
Who had a better career: Cage or Travolta?
Would u rather see FACE/OFF or attend BASS/OFF?
Do yall miss the thriving electro scene of the blog house era, or is it still alive in California?

Ariel Pink goes mainstream, is named a 'fashion disaster' by a mainstream gossip magazine


Star Magazine is a relevant crappy celeb gossip magazine, which I think existed before television and blogs. It was designed 2 'get the attention of a lamestream woman at the super market' who has no connection 2 the outside world except thru magazines. She is forced to skim thru these pix of famous ppl and think abt her life 'if she coulda been famous/beautiful/talented', but instead she is forced to take care of 2+ kids and do grocery shopping.

Anyways, Ariel Pink is getting 'really famous' because he was featured as a 'fashion disaster' in Star Magazine. I wonder why they don't 'get' his indie vibes. It seems like this might be one of the top 5 moments in Ariel Pink's career, showing that he has the potential 2 'appeal to mainstreamers.' Wonder if he should 'cut his hair' and write an accessible album that is perfect 4 commercial licensing.

R u 'proud' of Ariel?
R 'we' 'losing' Ariel 2 the mainstream?
Is Ariel Pink 'too zany' 2 ever 'go mainstream'?
Can Ariel Pink become an indie 'fashion icon'?
Should he fire his band and obtain a stylist for his next tour?
Can he brand himself as 'the new Kurt Cobain' or something like that?

Do yall evr read Star Magazine when ur checking out at the grocery store?

Are 'gossip rags' more authentic than 'gossip blogs'?
Is Star Magazine 4 Middle Americans?
Do yall ever buy the magazines that are in the checkout aisle at ur grocery store or are they usually abt aliens?

Ariel Pink

Alternative Celebrity, Buzzband

Ariel Pink is a 'lofi genius/wizard/mastermind' who has transitioned his brand to 'relevant indie buzzband status' in 2k10.

Read more>>>>
Some blipster artist gets his own Cheerios commercial
</embed>

For some reason, Cheerios has some marketing campaign that is supposed to appeal to blipsters, hipsters, alts, and artists about some blipster who drives around town in some sort of ART MOBILE.

He seems like he says everything that a 'failed artistic type' says abt trying to justify their lives' even though they will never be rich and probs shouldn't have majored in art.

  • "Any1 can be creative"
  • "I love what I do."
  • "I am bitter about society"
  • "I am too poor to afford real breakfast so I can't even afford Honey Nut Cheerios."
  • "Any thing with fiber theoretically lowers ur cholesterol."
  • "My kids are safe with u... I promise."
  • "They made me take the logo off my favourite Members Only jacket."
  • "They gave me a bucket of chalk in exchange for making this video."
  • "I live in this van down by the river."

Do u think this blipster is chill?

What is the most authentic brand of cereal?
Should this bro be all up on Kashi's nuts?
R u more brand loyal 2 Clusters or Honey Bunches of Oats?
Fruity Pebbles or Cocoa Pebbles?
Cocoa Pebbles or Cocoa Crispies?
Raisin Bran or Raisin Bran Crunch or Raisin Bran Extra?

Do u think Cheerios should have used 'black ppl'/blipsters to sell Chocolate Cheerios [via General Mills being all racist]?

Do u know any1 who started an 'art bus'?
Do artists make u sad bc they are all poor and no1 cares abt what they 'make' bc it is honestly kinda shitty?
Does art deserve 2 make money?
Are commercials 'the master art'?
Are Cheerios 'overrated' or underrated?
Are Cheerios alt?
Is this better than the Miracle Whip 'hipster' campaign? [link]
Is this bro an authentic blipster or a post-Kanye 10.0 blipster?

Some entry-level artist paints Bill Murray+Wes Anderson mashup art


In the 2000s, the popular mainstream comedian Bill Murray 'rebranded himself' as an actor who starred in indie passion films. He basically 'cashed in' by looking at the camera and looking old + contemplative. Many entrylevelers who were into the Wes Anderson movie franchise were all like "Bill Murray is a genius" even though his vibe was sorta like "passing a kidney stone + being depressed."

Anyways, some artist made a bunch of paintings of Bill Murray playing different characters in Wes Anderson films. Doesn't seem very original/authentic. Just sorta shows that the artist can't 'break free' from the indie film aesthetic, and isn't inspired by anything real. Had 2 sort of go into a dream world.

U like Max Fisher?

U vibe out to Ben Stiller?

Does Bill Murray look like a 'hottie' with a despondent vagina that u need 2 teach a lesson?

Wonder if this woulda made Darjeeleang Unlimited a better movie.

Not sure if I respect this 'art.'
Feel like I'd rather make a viral meme blog about Nicolas Cage's career, and how he is a universal 'leading man' who can do anything he wants.

Is Nicolas Cage a better/more successful actor than Bill Murray?
Do yall h8 Wes Anderson inspired art?
Is this 'art' real 'art', or just paintings that are geared towards becoming internet memes?
Was Bill Murray's indie film phase 'overrated' or 'underrated'?
Do u ever look in the mirror and pretend u r a character in a Wes Anderson film?
Does this art mean that the entire spectrum of humanity is embodied in Wes Anderson films?
Do u ever have sex with ur partner and see Bill Murray's face?

Bill Murray

Actor, Alternative Celebrity

Bill Murray is the frontman of the hit chillwave project Chill Murray.

Read more>>>>
INFOGRAPHIC: Spoiled tweens send 3000+ texts per month


Was just reading some teen parenting blogs bc I have an unruly tween who only cares about texting, sexting, social media, vlogging, and funnie television shows that generate viral content. Anyways, I found this 'startling' graph that showcases how many texts tweens send per month. It seems like they send 3000 per month, which comes out to around 100 per day. Worried.

Who r they texting?
Who do they need to be talking 2?
What are they talking abt?

I have a real job and I manage a team of 7 people in the office and we don't send that many emails per day. It is just so baffling that my spoiled tween son sends 100 texts per day. Really glad I got him 'unlimited' plan bc our bill was $1k last month. Was hella pissed, and threatened to get him a pay-as-u-go phone.

Anyways, here is the 'infographic.' I am not sure if this is a real 'infographic' or just a boring ass bar graph chart. U can see the spoiled tweens send the most texts, and the older u get, the less texts u get.

Worried that I'm gonna turn 65 and I won't be able 2 send texts.

Why do u send less texts when ur a grown ass person?
Are u too busy dying so u don't connect with ppl as much?
Do u have more friends when ur young, and then when ur old u only talk 2 ur husband/wife, and u prefer to avoid them as much as possible?
Is texting 'real communication' or just bullshitting?
Are tweens spoiled?
Will tweens grow old and continue texting?
How much do SMS messages cost ur mobile phone service provider?

NSFW? Kanye West's album 'art' features interracial porn


Kanye West is 'just another rapper' who sings abt 'banging chicks' and 'being the greatest', except every1 likes to pretend that he is a 'great artist' just because he utilizes gimmicks that are 'artsy' and dresses like a blipster. Not sure why ppl 'love' Kanye West so much. S000 boring 2 me. Not just because the rap genre is lame, but maybe I just resent products that lamestreamers utilize as a symbol of their multiculturalism / how they 'love' pop music as art, not just bc it is what is playing on the radio as they drive to their shitty job in their Honda Accord.

Anyways, he has some new 'album art' for some album that every1 is gonna say is 'awesome' because it is sooo shocking and graphic. It seems clear that he knew how it would be received, it would get banned [via The 'U Can't Sell Porn in WalMart' theory]. Now every1 gets to talk abt how 'He's just trying 2 be an artist, mayne. The human body is natural. Painting shit is artsy.'

Not sure how to feel about interracial pornographic album covers. Know this is 'art' or whatever, but I feel like maybe he should play it safe and put a picture of his face on it, maybe wearing some shuttershades or something that lamestreamers will wear so he can sell it as 'merch.'

Anyways, just wanted to post this picture of interracial art sex. Wonder if that is him + Amber Rose, or just some other random white broad. Do u think black ppl should be allowed to be in relationships with white ppl [via segregation]? Do u think Kanye West will lose the demographic of 'racist fans' who h8 black people but are chill with rappers?

Is this cover 'bullshit' or 'art'?
Is this cover 'genius'?
Is Kanye West an 'effing genius'?
When u were in elementary school, were u put in detention for fingerpainting pornographic images?
Do u want a white curvy white broad 'riding' ur black peen?
Is this album art 'shocking'?

GAP pusses out on their sweet new logo bc ppl on the internet made fun of them


Recently, the popular American retailer THE GAP 'rebranded' with a sweet new Helvetica logo [link]. Basically just opened up photo shop, made a lil box, used the 'fade' tool, then wrote "Gap" in Helvetica font. Pretty chill with me. Nothing wrong with Helvetty.

Then a bunch of ppl on the internet made fun of them because it was such a 'lame' logo. Anyways, it seems like The GAP reverted to their old logo just because their new logo was a trending topic on twitter. Do u think the GAP was 'cyberbullied' into changing their logo? Should they have believed in their identity?

STATEMENT FROM MARKA HANSEN PRESIDENT OF GAP BRAND NORTH AMERICA
“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo.

“Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.

“At Gap brand, our customers have always come first. We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.


Kinda unchill. Seems like they shoulda made a logo that they believed in, and stuck with it. Wish they understood that when it came to branding/user-experience, the customer isn't always right. It is the brand's responsibility to curate a modern experience for their customers.

Maybe they are just trying to 'milk the meme' or something to get more 'advertising on blogs.'
Do yall think that the Gap is 'mad lame'?

Here is the rest of the press release where they 'totally puss out' and say 'we should have consulted yall with some sort of facebook voting system or something. Sorrie, but glad yall <3 our old logo.'

“In the meantime, the website will go back to our iconic blue box logo and, for Holiday, we’ll turn our blue box red for our seasonal campaign.

“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.

“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way. “

Do brands take 'random ppl on the internet too seriously'?
Was the Gap Helvetica logo really 'a failure' or is it just as forgettable as the old/new Gap logo?
Should brands ever re-brand?
Should all brands consult with relevant bloggers/super users before morphing their identity so that there isn't an 'internet uproar' abt their new logo?
Is The Gap logo the ultimate 'logo failure meme'?
Should the Harvard School of Biz write a Biz Case abt the Gap logo, and how this whole fiasco has no impact on sales?

R u gonna miss the 'new, old' The Gap logo?

The Gap rebrands with Helvetica font 2 look more like Am Appy

So confused about the state of retailers in the modern world. Keep hearing rumors abt Am Appy going under, so I am not sure why The Gap would want to copy their logo, utilizing the popular font 'Helvetica' to represent their corporate brand identity. It seems like a minimal logo, just relying on 'a famous font' to carry ur brand and inspire mad sales. Does n e 1 know why so many brands use 'Helvetica' font? Is Helvetty still relevant? Does it resonate with consumers? Do u wish relevant graphic designers came up with a new, alt, authentic font? Did Jeff Helvetica 'crush it'/'kill it' when he designed Helvetty? R u more of an Arial/Cosmic Sands type of bro? Feel like the GAP might start using sexy, risque ads, or something. Part of me wonders if the future of the Am App aesthetic is headed towards The Gap aesthetic, and if The Gap is headed towards AmApp.

</embed>

Is it weird how brands evolve to try to retain customers, instead of just letting them find a new brand that sells clothes that fit their personal branding/career needs + evolving body types? Is The Gap for 'Fat People'? Is GAP unchill because they don't have a factory in America where they pay legalized workers above market wages? What is ur perception of the GAP/people who shop there/people who work there? What brands do u even like any more? Will a Helvetty logo make u <3 the Gap more than evr? Should American Apparel 'sue the fuck' out of The Gap? Should Target 'sue the fuck' out of Am Appy? Should Am Airlies 'sue the fuck' out of Target? Should [brand that has Helvetty logo] sue the eff out of [brand that has Helvetty] logo? Is Helvetica still authentic, or has it finally 'gone mainstream'? What are some new alt fonts that are chill/more authentic than Helvetica? Do u shop at The Gap? Is 'retail shopping' 4 lamestreamers?

PHOTO: Best Coast's set list--Does her handwriting look 'mad blazed'?


They say u can learn a lot abt some1 by analyzing their handwriting. You can learn about their mood, what they've been thru in life, if their parents are divorced, if they have ever killed any1, or if they are gay/straight. There are tons of stylistic tools you can use to identify more info abt a human being based on their scribble scrabble. So fascinating how communication works--really makes u think that the internet isn't helping communication after all [via typing with standardized fonts.

N e ways...
Just looked at this photograph of Best Coast's set list, and I have to assume that this was written by Bethany Cosentino, the front-woman songstress of the fuzzy buzzy band. It seems like u can try to interpret who she is as a person based on this handwriting.

OFFICIAL ANALYSIS:

She seems chill, but kinda in a hurry, like she had to go to Subway to grab a quick smart-snack before the show.  She has a desire to be 'quirky' and use zany symbols to abbreviate mp3 names.  She seems tense, like she misses WAVVES, but at the same time, there are lots of soft, fun loving curves in her handwriting that seem to symbolize that she is 'kinda lifted' on marijuana cigarettes/bong pipe hits.   She runs out of space at the end of the page, showing that she is impulsive, and often does not think ahead. She lives in the moment, her writing started off 'huge' at the top of the page, but shows that she is bad at long-lasting relationships once they get boring/stale.


What is ur analysis of Bestie's handwriting?
Does it look 'blazed'?
Can u tell a lot abt a person from their handwriting?
Does she seem 'angry and troubled' or 'aloof and happy'?
Does she seem 'angry that Carles stole her weed'?
Have u seen Best Coast live? Does she 'kill it'?

Best Coast

Buzzband

Best Coast is a fuzzy buzzy band that sings abt dank, California, boys, and kitty cats

Read more>>>>