Urban Outfitters will launch wedding brand by 2011
Link 2: http://www.ldnews.com/news/ci_14519308
In order to tap into emerging markets of consumer alts who are growing up and getting married, Urban Outfitters plans to launch a wedding + bridal brand by Valentine's Day 2k11. Feels like alternative people all over the world are growing older, and we are watching brands evolve to meet the growing/changing needs of their customers. Worried. Like people won't be able to wear form fitting v-necks and skinny jeans 4evr.
Can't believe Urby Outty is such a mega company that makes 'billions of dollars' off the consumer alt aesthetic. Apparently they made $1.9 billion in sales and $220 million in profit in 2009. Seems like a lucrative industry:
Retailer Urban Outfitters is planning to launch a wedding brand after posting a record profit in 2009.
Officials at Urban Outfitters Inc. said during a conference call Thursday that the company will open a new bridal business in time for Valentine's Day 2011.
Chief Executive Officer Glen Senk says the brand will focus on gowns, accessories, decor and gifts.
Senk says the Philadelphia-based company's Urban Outfitters and Anthropologie stores frequently sell to brides and bridal parties, so a foray into the wedding industry makes sense. The new brand is yet to be named.
Company research indicates the average wedding costs about $45,000 and brides spend $4,500 on clothing and accessories.
R u gonna spend 'a shitload of money' on ur wedding?
Is Urban Outfitters an authentic place to shop, or is it a place for tweens trying 2 be alt?
Do yall want to marry a girl who wants a wedding dress from Urban Outfitters, Anthropologie, a boutique designer, or a mainstream high end department store?
Will American Apparel go after the 'Generation Y growing up and getting married' demographic by releasing a minimal bro wedding tuxedo, or will they continue to focus on t-shirts / leggings / underwear?
What kind of wedding dress represents ur personal brand?
Will Urban Outfitters wedding dresses be 'fashionable' or will they be made from cheap materials/fall apart?