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Abercrombie
Sometimes Product Packaging is More Important Than the Actual Product


[Photo via lookbook.nu]
As yall know, I am an alternative businessman with relevant opinions on how to set up a successful alternative business. If u come to my blog offices for a consulting session, I will teach u how to turn 10 Am Appy t-shirts and a permanent marker into a thriving alternative business.

Today's Alt Biz Lesson is about product packaging. What yall need 2 realize is that product packaging represents your product. Sometimes even more than ur actual product. Even though 'Am Appy' is 'just a t-shirt', the way that the colourful product sits in a meaningful clear bag with names of relevant cities printed on it does a better job of branding. In this picture, you can see proud entry level alts who are proud of their recent purchases at the popular international boutique "The American Appy." The opportunity to walk around the city with a branded bag gives the entrylevelers a chance to show other consumers what 'people who look interesting and culturally connected' are purchasing.

I know yall don't realize this, but when u walk with this bag, u r a 'walking billboard', kind of like a bus with an advertisement, or one of those portable billboard thingies.

I guess what I'm trying 2 say is that yall need 2 b aware of the world around u.
Understand that product packaging can inspire consumers to rally behind ur product's brand.

Should I use my Abercrombie bag as my backpack when I go back to High School to get my G.E.D.?

Should I be proud of my Forever21 bag?

Is it still authentic to brand yourself with The Gap?

I <3ed my macbook packaging so much that I use it on a daily basis as a purse/laptop bag so that people nvr 4get that I'm a Mac user.

When I grow up, I will only live in a city that has been listed on an Am Appy bag.

What's yalls favourite bag 2 walk around with?

Some Hipster Calls Out Mainstreamers

Meet SOME HIPSTER

Some Hipster (that's his myspace name) wrote an interesting blog that I think we can all identify with:

Tuesday, December 18, 2007
for anybody that adores hollister or abercrombie
Current mood: angry

heres a message to all u abercrombie and fuk, dumb shits
abercrombie is lame
it wishes it was as cool as venice,hunington, and hermosa
its even worse on stuck up rich kids
hipsers r tired of its lame shit
its only for people who think there representing Kali
end
p.s. FUK U BE SMARTER AND BE DECK LIKE FONZIE

now im done

11:21 PM - 0 Comments - 0 Kudos - Add Comment

I h8 Mainstreamers.

Visit his blog

Visit SOME HIPSTER's Myspace.
http://www.myspace.com/firecrotchuno