I was recently on the youtube, and I happened to stumble upon a 'very controversial' video which may change the way we evaluate and read music websites for the rest of time.
You might have heard of 'Bradford Cox', the lead singers of the Atlas Sound Band and The Deerhunter (band), one of the most successful indie bands of 2k10. You also might have heard of Ryan "Pitchfork" Schreiber--CEO and Editor of pitchforksmedia.com, recently named by Time Magazine to be the Most Important Alternative Man Alive due to his significant impact on indie culture which will be eventually be adopted by mnstrmrs. I recently saw these two humans entertaining a room full of people while jamming on the piano, cultivating some sort of 'singalong' chilling at some sort of 'piano bar.'
They are singing the song 'Girls Just Want to Have Fun.'
I was initially shocked, because one of these bros is a media mogul, and the other one is an independent artist who is dependent upon media blogsites to cover his music to 'get the word out' about his musical endeavors + products. It seems like these two entities should not be 'bro-like' since they have competing interests. According to my perception of reality, there is a formal relationship which media and performers must always maintain and honor in order to keep the scene 'pure.'
Not even sure if 'music journalism' even exists on the internet, or if it is just a bunch of men 'recommending shit' to consumers. Blogs might be a better long-term business model within the attention economy, leading tons of blogbros to 'get egos' since they think they are 'gatekeepers of the scene.' But I think a pure musical artist probably has a more fulfilling life, since he/she gets to experience the instantaneous feedback of a 'live crowd' as opposed to checking webstats and reading anonymous web comments.
It seems 'unfair' that an indie band can have an 'inside track' [via friendship] to today's most relevant tastemakers and content providers. Sorta wish some1 could get me some sort of finite numbers on how 'influential' blogsites are in terms of generating sales + buzz marketing. Sometimes bands and publications can create 'beautiful synergy' if a the band creates a product that is 'good enough' to be 'praised' and universally accepted...but sorta scared that person2person relationships might be influencing the way music is accepted/panned.
Wonder if you can even 'break thru' on to relevant tastemaking sites if you're not 'in bed' with them. This is kinda how it felt when I wasn't accepted to an Ivy League School since I didn't have any bloodline linking me to the school and I didn't have minority blood in me, so I had to settle for design school. It is as if you can 'become authentic bros' with a website that recommends 'kewl shit', then they will eternally recommend ur art, even if you aren't relevant any more.
This seems like a huge scandal.
Like finding out the CEO of Rolling Stone is bros with Lady Gaga.
Or that the CEO of hypemachines is in a band that is 'trying 2 make it' in the indie scene.
This would be like the CEO of HRO being bros with the CEO of Am Appy.
This would be like finding out that youtube sensation 'FRED' was the nephew of the youtube CTO.
Like finding out Ben Gibbard is 'in bed' with Zooey Deschanel.
Like finding out that Ashton Kutcher has a bro-ship with the CEO of twitter.
For all we know, Paul McCartney 'chilled hard' with the Pitchfork staff to 'get this rating.'
Or that the band Interpol sent over an Edible Arrangement.
Wonder if this band only got a 0.2 because they weren't bro enough with blog sites to get I.R.L. cred which could carry over to web-perception cred.
Feeling uncomfortable, like this huge scandal is 'unraveling my entire life/sense of right+wrong' in our universe. Wonder if many of the Greatest Indie Bands of all time sent 'gift baskets' to magazines and blogsites, attempting to get as much coverage, buzz, and praise as possible. Just wondering 'who is in bed with who', sort of like how Barry Obama is attempting to 'get in bed' with every1 possible. Wishing that Pitchfork could make 'indie idol', a new reality show attempting to find out who the next bloggable indie buzzband is. Not sure who I can trust any more.
The piano singalongparty seemed like a 'fun time' for every1 involved. Feeling sad that I am just 'an internet website', and I can't interact with the bands. I have heard that blogging/journalism is sort of a 'coping mechanism' for failed creative types. Seems like if my blog gets big, I can perhaps one day 'canoodle' with tons of alt celebs within my industry.
Feels like deep inside of me, I wish I could have been at this event, enjoying it, embracing the moment. Not caring that it was going to be an alternative news meme. I would actually be chilling with my bros--the people who truly understood me, my lifestyle, and my interests. A group of core bros who were just as 'in the moment' as I was, without thinking about any other underlying 'interests' that required a promotion platform. Wish I could have existed within this moment--not as the CEO of a site that makes mad advertising dollars, or as a respected creative musician--but as a human. A human connecting with other humans.
Feel like I might never be bros with an indie music superstar, since I don't 'respect music/art' enough, and my blogsite might be 'too poisonous' for an indie celeb who is in touch with 'the arts/humanity' to ever want 2 like me as a blog.
Maybe I am reading into this scandal all wrong. Maybe they are just building a new concert model, built around 'piano bars', where people can huddle around the musician, and singalong.
Srsly feel like Piano Bars might be the alt new place to see a 'show.'
Piano bars look like a 'fun time' according to this painting, like you can really connect with the performer and other concertgoers on a micro-basis.
Maybe if I add more micro-connections, my life will have more macro-meaning.
Sometimes I wish digital cameras didn't exist, so that moments could just be moments, instead of moments that u re-live onDemand. h8 youtube + hi speed internet.
Should I invest in a piano bar instead of opening a 'sweet ass nite club'?
Do u think that indiegates happen everyday?
Will INDIEGATE add 0.5-2.3 points to the Atlas Sound album review?
Who can u trust in the bloggisphare?
Have u ever had an Edible Arrangement or other creative gift basket, and how did it make you feel about the person who gave it to u?
Please define the guidelines for a blogger-to-meme relationship.
Should a 'content provider' really get to know a meme on a personal basis?
I heard that this song is possibly one of the most 'relevant' and 'organically created + released' mp3s of the year. From what I understand, the DeerhunterBro was 'chilling' with the Animal Collective, then Panda Bear (Noah Lenbro) 'taught' DeerBro how to use his lil conceptual music making gadget. Feel like this is 'basically just a new Panda Bear song' or something. Not sure if I really want to say it is an 'Atlas Sound' song, because I feel like I would 'like' it 40% more if it was just 'a Panda Bear song.' I'm not sure what Bradford Cox (Deerhunter/AtlasSound bro) is trying to do, branding-wise. Have honestly never heard Atlas Sound, but would think that he is like some sort of indie rock guitar bro or something. Might be trying to rebrand, and get more on the 'conceptual bandwagon' [via Neon Indian theory].
Seems like this mp3 is 'good' and possibly 'transcendental' in an mp3blog kind of way. Feel like it is a 'good song' but also has too many opportunities to 'namedrop band names' to pass up blogging about it. I think that if you blog about this song, your blogsite will show up when people google "what is a good indie song, yall?"
Can't believe Panda Bear's "Person Pitch" came out in 2k7. Can't believe it is already 2010. Sorta just feel 'overwhelmed' by 2k9, since it was the year of MPP, and I just want to chill to some Panda Bear solo without Avey Tare 'yelling all over the place.' Feel just like this song reminds me of 'back when I didn't have to think so much about conceptual music, and what it meant', and my personal brand could just sort of 'coast' by saying that I like Panda Bear.
Feeling sad that I will soon have 2 turn my back on 'the Panda Bear aesthetic' (probs after his next album is released). Heard Noah Lennox charges like $20K for his solo show. Might get him for my Super Sweet 16.
After Bradford Cox's on-air Sirius XMU meltdown, the entire blogosphere awaits what he will say during every interview. Interviewers now know that with a nudge in the right direction, he will openly 'talk shit', 'overshare' or even just get plain dark as eff. His vibes are totally harshed, and if his PR/record company 'cared about him as a human', they would jump in front of this, but instead they are just trying to get blog headlines, and only see Bradford as a means 2 sell records. I wish I could be there 4 him in his time of need. #pray4bradford
It seems like Bradford Cox is attempting to start some 'massive divide' in the indiesphere, trying to finally 'kill off' the chillwave era. He basically said that all the chillwave artist was soft as hell, and that they are just cheaters and their music doesn't mean anything.
Chillwave came along, and it turned ambient music into this perfume that overwhelmed the room. It used to feel therapeutic, but then it started to feel like people would put anything through three delay pedals. I think people overplay the ambience in my work, but I don't mind. I hope nobody associates me with fucking chillwave, though. It's a non-factor. I play rock'n'roll.
Have u ever thought that Atlas Sound was 'chillwave'?
What abt that one song with Panda Bro about Killing Vibes or Walking About or something...
Anyways, it seems like he is super harshed. In related news, he is recently sober, and realized that it's chill to have some cold ones with bros.
I quit drinking around Cryptograms because you don't need to drink if you have emotional problems, you know? Especially when you're young. But that's always weird when you have all these dudes in a band because, when they get done with a show, they want to go have a beer. And the sober guy is always going to have this air of arrogance or self-righteousness, but it's not my intention. I just knew that if I drank, I'd have a drinking problem.
But I started drinking again recently, because of a bunch of personal things happened in my life. I just need a little fucking release. I need to loosen up and stop thinking too much. When I started having a couple of beers and loosening up, I realized how many years I had wasted going back to my hotel room alone when I could have gone and just had a beer or two.
It's like how you should just watch a fucking football game with your dad, even if you're not into football... oh, I don't know what I'm saying. I'll figure it out when you print it. And everybody else can do the same, and the same people that always think I'm pretentious will think I'm pretentious, and the people who relate to me will continue to relate to me. As above, so below-- I don't know what that means. [laughs]
I hope that Bradford gets to vibe out on cold brewskies with bros 4evr...
R u worried abt him?
Does he seem 'angry'?
is he mad @ the chillwave vibes?
Should he just ride chillwaves and vibe out?
Did u watch football games with ur dad?
Do u agree with his thoughts on chillwave?
Bradford Cox is always down to spill his soul in an interview, which is a good thing because most buzzbands are totally boring and have nothing to say because they are basically just poor people who ride around in vans. However, Bradley Cox comes across like his only human contact is while he is doing press, so he ends up 'oversharing' and getting excessively dark. U really have to dive into this one to even believe how DARK he is.
LISTEN to this EPIC meltdown. He might have taken over The King of the Indie Meltdown from Ariel Pink...
seeing his friend getting decapitated riding a 4-wheeler and the victim's mom trying to put his head back on
being in the hospital next to a 4 year old girl dying from e coli from a water park
Seeing a minivan go off the side of the road, and a woman's body opened and tiny lil pieces of food all over the ground
Having a crush on a homecoming queen and stealing her pencils to sniff them
Other dark adolescent moments
He hates every1 and only writes music for himself
Darkness McDarkDark
At the end of the day, u gotta give Bradford props 4 spilling his guts, even if his stories are just a series of dark vibes.
Do u feel worried for Bradford Cox, like he has demons living inside of him?
Has he 'gone off the deep end'?
Has he 'gone off the dark end'?
WHich of his stories was the darkest?
Is he the official King of Indie Meltdowns?
Did u ever sniff girls' pencils?
Have u ever watched some1 die, then wrote an album abt dark vibes?
Is Bradford Cox 'the best interview in indie'?
Did Sirius XMU's Jenny Eliscu 'nail' this interview or did Bradford do it all himself?
R u gonna listen to the new Atlas Sound and think about ppl dying, heads getting cut off, and darkness?
In this video, we first hear Bradford Cox babbling about who knows what, then he plays a little ditty on guitar.... But you'll never guess what happens next... Avey Tare's ex-wife Kria Brekkan starts canoodling on stage with Bradford, dancing sensually on stage, as if to woo him with her sexy dance moves. Sort of like a lap dance vibe. It must have been REALLY awkward because Animal Collective 'curated' the festival. I wonder if Avey regrets inviting his ex, or if he would have had 2 deal with tons of drama if he hadn't invited her.
You have 2 wonder if Kria did this to 'get back' at Avey Tare for writing an entire breakup album about her. Maybe she is bitter, and wants Avey to know that she is doing better than ever. She looks like she has a sexy, firm body.
Do u think she made Avey Tare jealous?
Does Bradford Cox 'canoodle'?
Do u think Avey has moved on to another premium indie songstress?
Was this a 'totally high school' move of Kria Brekkan?
R u on #TeamAvey or #TeamKria?
Is this a new indie love triangle?
Atlas Sound is the sound project of Bradford Cox. In this clip, he does a meaningful acoustic cover of the Cranberries' hit song "Linger." In 2009, Atlas Sound's album "Logos" received an 8.2 from Pitchfork. Many music critics say that Panda Bear was responsible for 2-5 points of this rating, due to the strength of their hit collab song "Walkabout."
I am not sure if covering the Cranberries helps your brand as an authentic/conceptual indie artist. Worried that this might be a step in the wrong direction, or maybe Bradford Cox is transitioning the Atlas Sound brand into a campfire singalong type of vibe.
What is the most authentic Cranberries song?
Are the Cranberries more alt than Pavement?
Will Atlas Sound 'crossover'?
Is this cover a brand enhancer, or a brand weakening product?
Is the future of indie music the acoustic guitar bro + sing-a-long format?
What is the #1 Atlas Sound song of all time?
Bradford Cox of the hit bands 'Atlas Sound' and 'The Deerhunter, alone in the forest' played what seems to be an acoustic set. In order to move away from the traditional 'acoustic guitar bro' vibe, you can see that he utilized a 'sick pedal board', loaded with tons of crazy effects.
In an effort to further differentiate his on-stage brand, he wore a sillie winter hat. Wearing a harmonica also makes him seem like a 'conceptual Bob Dylan.'
Do pedal boards help to build a 'deeper sound?
Or are you more into 'bro in coffee shop' vibe of an untuned, raw guitar?
Will Atlas Sound ever 'chart' in the Billboard top 10, and if he doesn't will his career be viewed as a 'monumental failure'?