ALL | ALT REPORT | CLASSIC
Coloured Wayfarers
The Rebranding of HIPSTER RUNOFF


In 2k9, I will work hard to rebrand HIPSTER RUNOFF. I recently talked to a brand manager who charged me $500 and he told me that it was necessary to build a brand that 'every1 wants 2 be friends with.' He told me that I need to be more accepting of people from all kinds of backgrounds, no matter what they looked like, the colour of their skin, or if they had physical or mental disabilities.

It was tough, but I'm starting 2 listen 2 him. Let me know what you think about my rebranding PR campaign. Just trying to let every1 know that they can be alt if they put their minds to it. Even the most mainstreamest black person in a wheel chair could be alt if they wanted 2, right yall?

Welcome to the Hipster Runoff! a place for every1 / society's 'leftovers'.

Found this flowchart and I think I might find out what it means and make it corporate policy.

Just want 2 hire people who are all different colours and sizes, so that we get a lot of different backgrounds+perspectives analyzing the problems we have and coming up with meaningful solutions. the actual solution isn't as important as the fact that we 'overcame' together even though we're all different and some of us came from divorced families.

Need 2 make sure every1 has the right to become the 44th President.

Need 2 do more meaningful graphic design.

Here is another flowchart that I am thinking of implementing/turning into more money so I can hire another staff writer.

This is a graph about white guilt.

This is a meme using American Apparel colours as a metaphor for people's skin colour.

Need 2 UNITE my readers instead of finding out about comment wars and how HRO commenters are trying 2 kill 1 another.

Gotta do more to reach out to suburban tweens who are going through an internal crisis/realizing that they h8 their 'cookie cutter life' in suburbia that they were born in2.

Yall. Please don't spend time commenting about how inauthentic HRO readers are getting. Instead, try to be more positive. Welcome them! Encourage them to become part of this brilliant community of trendsettings and beautiful minds! If u think about it, every1 has a beautiful mind in their own way.

HRO CARES
HRO GIVES A SHIT ABT U 'AS A PERSON'
HRO IS HERE 4 U
HRO JUST HIRED HUMAN RESOURCES STAFF
HRO WANTS MORE COLOUREDS AND TWEENS ON HRO
HRO 'GETS' U

//// This is the rebranding of HRO.
Want u 2 feel 'welcome.'
This is ur home away from home, yall.

Shuttershades: Burning in hell in 2k9?


Are shuttershades no longer mainstream-alt, yall?
Is there a new glasses trend that we need to be aware of?

Does n e 1 work for a design firm that is creating the next big sunglasses trend? Will it be martini glasses? I need to know if I should invest in a certain type of sunglasses stock.

Does n e 1 know if AZN glasses are going to be big in 2k10?

The Olympics in China have been really successful, so I think a lot of people are going to 'try to be AZN' or something like that. U know how the world is... when they see something that they think is 'alt', they try to align their personal brand with it. s00 annoying/inauthentic.

Does n e 1 know if white framed sunglasses are still 'underground'/'indie'/'unique-core'?

Should I just buy some zany coloured Wayfarers and match them to my clothing?

Or should I buy sunglasses that enable me to take the lenses out for days when it isn't sunny?

YALL.
I'M SO CONFUSED. I HATE THE TAIL-END OF TRENDS. IT'S LIKE I DON'T KNOW WHO I AM N E M0RE. SUXXX SO BAD.

N e ways...Summer is almost over... do u need to wear sunglasses in the non-summer? Or are they a summer-exclusive accessory?
r u gonna miss the Shuttershade era?
R.I.P. Kanye West. U had a good run.