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LANAMANIA hits Los Angeles, frenzied fans begin sobbing in Lana Del Rey's presence (13 comments) |
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"BUZZ BANDS" was a category on Jeopardy. Have BUZZ BANDS crossed over 2 the mnstrm? (19 comments) |
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Did u see Madonna's wardrobe malfunction pussy lip slip at the Super Bowl? (177 comments) |
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Lance Armstrong supports Bon Iver against Carles & other anonymous cowards (34 comments) |
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Introducing PRAYER WATCH 2K12 A CandleLight Vigil 4 Carles #pray4carles (22 comments) |
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Pitchfork cyberbullies & slutshames Best Coast, calls her an 'inauthentic two-timing sell out panderer' (10 comments) |
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Lana Del Rey wears baseball cap, looks TOTALLY EFFING keut (7 comments) |
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Lana Del Rey responds to hateful critics by purchasing major takeover ads on indie websites (9 comments) |
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Lana Del Rey sells MAD albums, is officially RICH, FAMOUS, and SUCCESSFUL (11 comments) |
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Bon Iver Vs. Carles: Who stands in solidarity with the Corrupt Indie Machine? (6 comments) |
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Skrillex spotted bronoodling with nostalgic human meme Mr. Belding in relevant VIP section (3 comments) |
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Was M.I.A.'s Super Bowl flip off the first shameless slutwave marketing act in the post-LDR era? (26 comments) |
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Lana Del Rey Album Sales: 'Born to Die' projected to sell ~60k copies, will land at #2 (12 comments) |
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MIA's life continues to unravel, left by fiance, exposed as a deadbeat mom (12 comments) |
I think that products unify people. Some products last forever, staying relevant with each new generation. For example, most 'normal people' have eaten at McDonalds during their lifetime. I am trying to identify products which unify the alternative community. One product that I think most ppl have owned and built their brand around is the Chuck Taylor All Star. Not sure if 'high tops' were for every1, but I think most people who have wanted to build an alternative personal brand sometime in their lives' invested $20-40 in this simple show that isn't as comfy as people pretend it is.
Can't believe they played basketball in these shoes back b4 I was alive. Probs resulted in a lot of shin splints/stress fractures. But I don't think 'black people' were 'flying above the rim' back when these shoes were 'athletic' so maybe it was more manageable.
Just glad that this timeless, humble, unisex shoe is there for all of us. Any time I want to look like a humble, approachable alt who isn't 'too intimidating' and is probably open to any sort of experience or genre of music, I put my lowtop Chuck Taylor All stars on. Think it's kinda keut when girls wear them. Think it's keut when mainstream tweens who are experimenting with altness wear a pair of these shoes.
Can yall think of any other products that unify the alternative population? We just have a lot in common sometimes with all genres of alt, like 'black t-shirts', or 'blank CD-Rs' or even 'Macbooks.' We all kinda just want the same thing, and we all have the same tools to achieve our social goals [via mall in suburbia].
"We're all kinda the same, if u put all of the purchases during our lifetime into a big Excel spreadsheet." - Jesus
Previous Shoe Coverage
http://www.hipsterrunoff.com/2008/08/which-shoe-company-represents-u.html
http://www.hipsterrunoff.com/2009/01/product-review-kanye-wests-new-zany-shoe.html
http://www.hipsterrunoff.com/2008/10/should-i-be-nike-4-halloween.html
http://www.hipsterrunoff.com/2008/08/kute-azn-of-the-day-snkr-edition.html
I remember in the past, alternative exhibitionists would tape Xes on their nips. These days, I guess your personal brand is stronger if you have the Xes AND find a way to show your beautiful nippies. It works for me.
Did yall know that udders on cows are the same thing as nipples on humans? Kinda weird how at the core of everything, we're just animals. Guess I nvr thought abt it that way... h8 science. Makes my alternative life feel less 'special'/'spesh.'
////afraid 2 die////
***************
BUT SRSLY... do yall know if this is a Converse ad?
Do they have a new target market now that they have saturated the 'authentic suburban high schooler' demographic?
[Photos by LastNights Partie]
More n00ds after the jump <3 <3 <3
THE FIRST 'AFTER THE JUMP' in HRO HISTORY YALL!
ALTBRO or ALTBAG is an HRO gimmick where I find pix of alternative males. Readers then must decide if the person pictured is an altBro or an altBag.
Please justify your answer in order to receive HRO POINTS. These points will be redeemable for AlternativeGoodies in 2k23.
For example: "He is an altbro bc he is wearing Converse AllStars."
OR "He is an altbag because he is wearing Converse AllStars."
ALTBRO//OR//ALTBAG//?//
I was reading my local newspaper, the Independent, and I saw a section with fashion tips from one of my favourite female vocalists of the post-Feist musicsphere. Here are a series of quotes that help us understand why Alice Glass is s000 sexie.
[Photo by HalfAlive]
xx QUOTES STRAIGHT FROM THE GLASS'S MOUTH xx \\\\
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
On why she didn't get a breast augmentation & keep her hair blonde:
I'm feminine: I'm wearing a skirt, I own a bra. I think that whole big blonde look has been taken over by transsexuals now. I'm a natural blonde, but that blonde hair, big tits idea of what men want, it's now really unfeminine.
On her keut haircut which she has had 4 a long tyme
I've had my hair like this since I was 13. Before that, it was much shorter. I had a Chelsea, which is bangs [a fringe] and then the rest is shaved off.
On wearing little boys clothing...
My top is from a sports store in Dalston. It's a sweater for little boys
On coming out of her mother's womb with a pre-established personal brand:
I must have come out of the womb wearing Converse.I just wear them until they rip and become sandals. I like the white ones when they get that awesome brown shade.
On the dangers of playing to crowds of entrylevel alts:
I can't take anything valuable on tour; kids jump on stage and steal my stuff.
On what happens 2 u if u never have a real job:
My make-up routine involves putting a bunch of black stuff on my eyes. I've worn lipstick before, but I'm not big into it. I don't really care or think about how I look. I wouldn't wear something I didn't like, but I've never had a real job so no one's ever told me how to dress.
[Read more personal Alice quotes]
I feel kloser 2 her now, since I understand where she is coming from. It's kind of like when u r dating some1, then 1 night u just have an 'amazing conversation' where u get vulnerable with them, find out about their childhood, and learn to understand & value them on a totesally deep level.
'I need u s0 much closer'
-death cab for Crystie Cutesle
I am trying to understand my identity as a member of an 'alternative market', and trying to figure out how & why marketers target me to sell their bloggable/unbloggable products to. In a world where everything is trying to 'go viral', it's hard to know what's authentic and what makes you seem like less of a 'real person.'
I think it's fair to say that NIKE will always be the best 'lifestyle brand' for both mainstreamers and alts. They have a dual identity. While the probably have well-developed research facilities to develop cutting edge products for the top athletes & the best 'kids who play a sport and have parents who love them too much', most of the alternative branding is done with 'old products that aren't incredibly comfortable, but people enjoy how they are perceived by others when they wear the product.' AKA 'The Convese All Star Theory'.
Sneakers/shoes/footwear are a HUGE representation of 'who u r', so I figured I should breakdown what popular shoes mean about U.
Good examples are:
The Samba - I wonder what would happen if people who owned Sambas were required to register for an indoor soccer league. Overall, a 'humble yet alt' look that I would compare to a modern take on the Converse All Stars.
Nike Air Force 1s - They are for both black and white people. For people who have advanced beyond having a desire for owning the shoes that belong to a popular athlete. 
Generally, Air Force 1s are colourful, and these colors can be used by generic altbros to differentiate from 'the pack.' People think they are supposed to be interested in interesting colors on shoes.
Nike Dunks - Are these the same as AirForce1s? I can't rlly tell.
New Balance 991s - A shoe made for mainstreamers/frat bros/girls who wear athletic shorts+a university t-shirt. These shoes are built for comfort. I wonder if they selected a comfy shoe on purpose, or if it was an arbitrary decision.
Reebok PUMPS - Worn by some one who is probably a VERY dedicated alt or a self-proclaimed 'sneaker freak' who wants to stand out more than Nikes would allow him to. When it comes to 'form', I don't see why any one would prefer a Reebok design over a Nike design. However, the guy who 'is wearing pumps' really wants your attention. 
Vans - You might be an entry level 'scenester' if you wear Vans. 
Checkered Vans - You might be a future FGGT/GHEY/future-failed-alt who gets too involved with marijuana and being quirky 
The awkward Nike shoe that looks like an indoor soccer shoe/Van - what kind of ass hole would wear this? Probably a failed cool dad.
Adidas Gazelles - If you want an Adidas indoor soccer shoe, you should buy a Samba. Gazelles are kind of like alt-Vans (that's a bad thing).
Steve Madden Men's Shoes - It's probably 'business casual day' if u r wearing these shoes.
Keds - You are REALLY being an ass hole if you wear KEDS. You are probably a 'kid who thinks he/she is smart even though you go to community college and only wear Earth tones/pastels and actually still have Wes Anderson posters up in your room.'
Doc Marten Sandals - Ur probably taking a bath in Abercrombie cologne and shaving your 14 year old pubes in preparation for your 'first sexual experience' if you wear these.
Asics - these are for people who are still trying to find themselves/are trying too hard to differentiate.
LA Lights - The type of person who wears these would also like to have a conversation about shows that were on Nickelodeon when you were a kid. 'Remember Pete&Pete?' 
Regular Converse -a classic look that often justifies itself/leaves much to be desired at the same time. It sort of says 'I am a humble person' but still lets people know that you are either 10-25% alt or 100% post-alt.
Quirky coloured converse - You were probably in a ska band in high school and are attached to your image as 'the smart kid who was also artistic and also had a quirky side that his teachers absolutely loved!'
Interesting print Converse - The weekend shoes of mainstreamers.
Converse All Star Xtra High - If u wear these, u do not contribute anything positive to society. Your legs should be removed from the knees-down, and your legs should be used to keep kids in Africa warm.
Awkard Puma soccer/turf shoe - You should have bought some Sambas instead of being a weirdo.
Womens Reebok Freetyle Hi - I have yet to meet a girl who would actually wear this.
Why is Reebok trying to trick French people who like tecktonic into thinking their shoes make them dance better?
Yelle is more important to Reebok than Michael Jordan is to Nike.
Have u seen this Funny YELLE product placement commercial for Reebok?
On the subject of alt-celebrities promoting shoes...
I still can't believe Converse hired the guy from the Strokes, the black guy from The Pharrell, and Santogold to write a song to promote Converse. This quirky video that forced music blogs to sound excited about an MP3 from multiple artists from different target audiences was one of the biggest hoaxes of the modern bloghouseosphere era.
The song is pretty funny. I feel like sneaker companies forget t
hat 'normal people' wear shoes. It's not just people who 'think their shoes make them look cool.' This song is the type of song that 'people who think that listening to certain new/buzzworthy artists makes them cool' would listen to on their way to the mall.
I feel like music blogs have a bad reputation because up to this point because of this type of content. A lot of 'd-bags who think the are supposed to find a collaboration like this interesting' are the main proponents of mp3 blogs as a news/culture source. So while bloggers feel pressured to 'blog about this new [HIGHLY BLOGGABLE] content', the marketers/companies gain promotion but subtract from the authenticity of their message & the authenticity of the targeted blog as a tastemaking source. Advertising to 'alts who are too cool for anything, but still kind of impressionable' is difficult, and companies must hire better marketing teams in order to reach the new ALT MARKET, as opposed to advertising to the circa 2002 HIPSTER MARKET.
BUT SRSLY...
IS IT REALLY NECESSARY TO PROMOTE THE CONVERSE ALL STAR? If I were the CEO of Converse, I would stop making every non-AllStar shoe and cancel their initiatives with high-profile athletes like Dwayne Wade.
Converse should just start distributing through thrift stores and be happy with 'letting people pay what they want' for their shoes. It worked for Radiohead's "In Rainbows" and I think this product is similar.
Overall, I think Nike is the powerhouse with all of the history to make the best marketing campaigns. They realize that alts buy their products, but they don't dedicate that much direct marketing towards them. They let 'sneaker designing boutiques' and popular athletic figures who every1 liked as a kid to keep the brand's presence strong with the alts.
This commercial appeals to both mainstreamers and alts with powerful imagery/iconography that we can all associate with. In addition, it utilizes that anthem by the Killers about having soul but not being a soldier (this song theoretically appeals to every1/sounds like the kind of song that mainstreamers-who-are-unaware-of-new-bands will go out and buy, then have conversations about 'hearing this awesome song in a Nike commecial and the CD is actually really amazing.')
[HIGHLY RECCD ENDING WITH A SPRINTER WITH NO LEGS]
I don't think Nike's alternative advertising is very heavy-handed. They keep their mainstream markets as a top priority as opposed to trying to 'take over the alts.' For example, this Nike Soccer commercial was directed by Guy Richie, who is theoretically an indie director (who banged Madonna), so every one can feel comfortable liking it.
N e ways...What kind of shoes do you wear?
Which lifestyle brand do u trust?
Which business is the best?
What shoes will be big in 2k9?
Do u feel like u r way 2 valued as a 'hipster' consumer by d-bags who have brainstorming sessions where they try to identify 'what makes a hipster'?
What is a 'hipster'?
What is an 'alt'?
What is a 'scenester'?
Should I buy shoes only based on comfort?
Should I buy shoes that are made by lil AZN kids/women who are being underpaid?
Does being a 'responsible consumer' make the world a better place?
Remember hippie kids who 'didn't wear shoes'?
From what I understand the traditional record industry is 'going down the shitter' because people don't buy records any more. Instead, they use the internet to steal albums, mp3s, and youtubes viddies. Some New York Times article just 'profiled' the state of the modern music industry, and how so many lifestylebrands are trying to appeal to young adults by 'curating mp3s' / funding buzzbands / helping artists 2 'create art.' Really tried to make it seem like they are 'saving the music industry', and helping artists to 'do what they love--create mp3s.'
Do u buy into brands as the new record labels? I thought blogs were the new record labels [via the opinion of a pseudo-progressive journalist in 2k7]. Might have to start a brand to re-establish my position as a 'tastemaker'/'sharer' of music.
Here is the 'opening' hook, where they tell u that Converse is buying a studio space, and they are going to let bands record in there 2 seem 'kewl' with consumers.
RIGHT now it is just a shell, the peeling remnant of an old dry cleaner on a graffiti-covered block in the Williamsburg section of Brooklyn. But soon the 5,200-square-foot space will be transformed into a sleek new recording studio in the heart of the underground-rock capital. And in the latest twist in pop’s relationship with Madison Avenue, the struggling bands making music there will already be encountering corporate America: the studio is being built by Converse, which will let them record free.
A shoe company giving away studio time might seem peculiar. But with its new project, Converse — whose sneakers have been worn by generations of bands, from the Ramones to the Strokes — wants to become a patron of the rock arts. The company is not alone: lifestyle brands are becoming the new record labels.
Good think I am in a chillwave, lofi, bedroom-recordings based artist, and Converse can't really help my band.
Wonder if it is 'worth it' to record at Converse studios. Wonder if a 'recording studio' is a good investment by Converse, or if they should just 'open up a new sweatshop' in the same space in Brooklyn.
Seems like brands are just starting to buy the rights to albums instead of wasting money on tv/internet ads. Every time a relevant MP3 is released, a blog is forced to mention the name of the brand. Seems like they are 'winning' even if no1 really cares, the brand doesn't resonate with consumers, and every1 is just picking up some free MP3s.
Looking to infiltrate the lives of their customers on an ever deeper cultural level, they are starting imprints, scouting for talent and writing checks for nearly every line item on a band’s budget. And as the traditional record industry crumbles, plenty of musicians are welcoming these new rock ’n’ roll Medici.
Apparently, real record labels suck/take all of a band's money anyways, so buzzbands would rather just do a 'one and done' deal with a brand that has more money to pay them, and does't view them as some sort of 'golden calf' that they have to keep milking for 5-10 years, stealing money from it on the reg.
Artists and talent managers say that the music deals offered by brands can be fairer and more favorable than traditional label contracts. These days major labels want bands to sign so-called 360 or extended-rights agreements, which give the label a piece of nearly every dollar a band makes, from concerts to merchandise. On the other hand, most brands offer short-term deals with few strings.
Here is Best Coast being all defensive, and saying she hasn't sold out/isn't stupid 4 taking huge dollars from brands.
Ms. Cosentino’s band has existed for barely a year, but she is already a branding vet. Well before she signed a proper record deal, with the small label Mexican Summer, she released a single through a boutique headphone company. And when Converse asked her to collaborate with the rapper Kid Cudi and Rostam Batmanglij of Vampire Weekend on a song that would be given away on its Web site, she didn’t hesitate. “It was an amazing opportunity,” she said by phone recently from a gig in Iowa. “If I said no it would have been stupid.”
Makes sense that she took a $500 gift card from Taco Bell [link].
Do bands just not make that much money so it is impossible to 'say no' when some1 just wants to give them money without claiming too much ownership over them? Are companies just 'cooking the books', investing in abstract goods + services to offer buzzbands, and not really doing much to help their brand?
Here is some 'expert' dude saying why brands are doing this record label bullshit.
“Indie-inflected music serves as a kind of Trojan horse,” Mr. Rabinowitz said. “Consumers feel they are discovering something that they believe to be cool and gaining admittance to a more refined social clique.”
Here's something I didn't know, Motel 6 offers free rooms to buzzbands:
Motel 6’s Rock Yourself to Sleep program, for example, gives free rooms to touring groups.
Might 'go on tour' and just show up at random Motel 6 locations, and say to the dude at the front desk, "Hi, I'd like the buzzband room. It is the 1 with the jacuzzi/whirlpool tub."
Seems like life as a buzzband is rlly lucrative.
They interviewed the CEO / CFO / CTO of Pitchfork, and he was all like, "Consumers need to effing question these brands instead of just taking their mp3s for free. So many companies doing shady ass shit, eff em all. U can't blind us with free MP3s."
Chris Kaskie, the president of the music Web site Pitchfork, noted a lack of debate about the implications of bands’ working with brands. When Nike makes a cool mix-tape, he said, there is little comment in the indie-rock world about the company’s labor practices, which have drawn criticism in the past.
“Young bands are growing up in a culture where there’s less off that discussion happening, less of those underlying issues being addressed,” Mr. Kaskie said. “But the experiment that these bands are doing is important to see where it goes.”
From what I understand, Mountain Dew, Converse, Nike, and Taco Bell are all created in sweatshops and hire 3rd world labor to create their products.
Are lifestyle brands saving the music industry?
Do consumers really 'respond' to this type of marketing?
Have u bought Converse / Mountain Dew / Taco Bell since they teamed up with ur favourite buzzbands?
Is this the type of thing that just 'gets the name of ur product written on a blog' and makes brands feel 'young' even though they are sorta just running in place?
Are buzzbands 'abusing' brands that have large budgets?
Is 'music' even supposed 2 make money?
Are brands 'saving' the music industry, or is this just some marketing fad that they will realize has lost them too much money/didn't return any finite results?
Should all these brands just buy a commercial during the Super Bowl instead of this buzzband bloggy crap?
Do yall h8 the blogosphere?
Should all blogs boycott mp3s that are commissioned by brands?
What brand will be the next to launch a 'record label' 2 appeal 2 alts?
Should HIPSTER RUNOFF hire a buzzband to write an mp3 just to get 'mad coverage' from other blogs?
Should BP release the next Vampire Weekend/AnCo album to 'get on the good side' of the blogosphere and re-brand after the oil spill?
Should I buy a Scion, wear my Converse, and wash down my Taco Bell with some Mountain Dew 2 prove I <3 buzzbands?
GLS is the record label of Mountain Dew. They pay a buzzband to write an MP3, then release it to blogs in order to get buzz.
Read more>>>>Best Coast, Rostam Batmanglij, and some rapper named Kid Cudi 'wrote an indie jingle 2gether for Converse.' They are really milking the meme for blog coverage, making a music video and making sure every alt/afro american who likes one of these bands is 'aware' of the song.
They seem to have had some 'party' where the song was performed live. Some1 took this video, and it seems 'bad.' Not sure if it was because they wrote the song in the studio and never intended to play it live, or if it is just 'a bad song.' Maybe Converse should have rented them a practice space, or possibly made them 'lip sync' the song to make sure it didn't sound so poor. Feel like their brand managers 'really let them down.'
Feel like the Vampy Weeks bro is just chillin, playing some guitar, but the rapper dude sounds terrible (maybe that is how all rappers sound live. Best Coast's voice seems 'under stress'. Might be a bad night, but might be 'exposed.' Rapper just keeps mumbling all over the song then tries to sing with Best Coast.
Does the song sound 'bad' live, or is it just a bad sound rip?
Here is some blog's writeup, trying to 'kid' readers into thinking the performance was 'good'/'worth taking seriously'. Not sure why some blogs can't just let performances/bands 'suck':
We all know that music is fragmented these days—a different venue, CD, subculture, genre for every type of person in the world. And we definitely know that that those different musical worlds don’t often collide with each other either. That really sucks, too, because when they do, like they did last night for the Converse: Three Artists, One Song show, the friction is pretty real and pretty beautiful. Kid Cudi, Bethany Cosentino of Best Coast, and Rostam Batmanglij from Vampire Weekend don’t seem to have much in common, but that’s not necessarily a bad thing. Their performance of the song last night at Music Hall of Williamsburg highlighted that while the whole isn’t necessarily better than the parts, it might be just as good. Plus it’s kinda awesome to see all three of them on stage at once.
N e ways, seems like this meme is over. As a blogger, I felt a 'huge internal struggle' during the whole thing, since I 'didn't want to be a pawn in a marketing scheme' but just wanted to give people the opportunity to discuss and analyze a 'modern product marketing initiative.'
What brand + buzzbands will be the next to collaborate on an mp3 release?
Will Mountain Dew + Converse 'keep striking out'?
Will this collab be a 'blemish' on all of these humans' careers?
BRANDING STRATEGY EXIT INTERVIEW: Do yall feel 'more or less likely' to buy Converse shoes now that this is over?
Best Coast is a fuzzy buzzy band that sings abt dank, California, boys, and kitty cats
Read more>>>>Best Coast and Rostam Batmanglij (the Panda Bear of Vampire Weekend) and some ethnic rapper named Kid Cudi 'collabed' on some song for the Converse shoe line. Basically, 'free advertising' everytime a blog embeds that shit and buzzes about the viral mp3. Anyways, they 'released a music video', but seems like it is just an excuse to show off tons of shots of Converse shoes.
Also they kinda dance around with big heads. I think they are supposed to represent 'blog fame' and how it has gone 2 their heads. Feel like maybe they will develop a spinoff tv sitcom where a black guy, a white girl, and a 'lovable gay bro' learn how to co-exist as buzzbands, sort of like Will & Grace meets Friends meets The Fresh Prince.
Do yall want to buy Converse shoes?
Are yall still disappointed by the mp3?
Which artist's brand suffered the most via this collab?
How much bank do yall think they were paid?
Are yall still 'pissed' at Best Coast?
Are Vampire Weekend and Best Coast having a 'tough time rite now' [via blog beef + law suits]?
Is this meme a 'success' or a failure?
Are u pissed when buzzworthy mp3s are created just 2 sell u shit?
Do u miss the glory days when buzzbands were just 'buzzy' and hadn't signed lucrative buzz deals with major soda/shoe/jean brands?
Will the new era of brand-sponsored buzz MP3s soon implode if a band doesn't create a 'great' mp3 soon? [via halfhearted b-sides]
Best Coast is a fuzzy buzzy band that sings abt dank, California, boys, and kitty cats
Read more>>>>
Converse and other brands with huge marketing budgets doing the thing where they hire bloggable artists, then get them to make some MP3, then the brand gets to 'release the MP3' in order to get blog buzz from bloggy woggies. Not sure what to call these things, maybe just 'brand record labels.' I guess the concept is that if I 'like these artists', I will like their brand or something.
Converse threw 'mad bank' at Kid Cudi, Bethany Consentino of Best Coast, and Rostam Batmanglij from Vampire Weekend. Not sure who Kid Cudi is, but I think he is a 'modern blipster rapper.' Best Coast is probably supposed to appeal to indie females and blogbuzzbros. The Vampire Weekend bro is probably supposed to appeal to 'mainstreamers', mindie bros, and the homosexual community.
They threw down a sweet collab, and I guess the goal is to create the perfect 'genre transcending' mp3, one of the great mp3s in the history of the world.
Is this song 'any good' or is it just a buzzband pupu platter of an mp3?
Do we live in an era where fans are 'genuinely excited' about these types of collaborations sponsored by brands?
Do u resent bands for taking 'mad bank' from brands, or are u relieved that they are getting paid?
Which member of this collab deserved 2 get paid the most: Rostam bro or Kid Cooties?
I remember the last edition of this Converse gimmick with Julian Casablancas, Santogold, and Pharrell. Not sure if they released an 'iconic mp3' or if it was just a good lil ditty to put in a Converse commercial.
It seems like there always has to be 1 white man, 1 black man, and 1 female (race optional) in order to appeal to a wide set of demographics/get covered on a multitude of blogs.
Did this mp3 'kill it'?
Should Converse try to create a 'good mp3' instead of just doing pupu platters?
Does Converse need to advertise, or will people always just buy their shoes?
Do fans take these types of brand-released MP3s seriously?
Do u think Best Coast was difficult 2 work with because she was so blazed?
Should Vampire Weekend hire Best Coast to join their band for their next album to sell 2x as many records to female demographics?
Did Ezra Koenig 'demand 2 much money' to be a part of this collab?
R u sooo tired of brand record labels [via Mountain Dew, Levi's, etc]?
Do marketers need to come up with a 'new gimmick' 2 get us excited?
Are blogs 'slaves' to certain artists, required 2 blog about them no matter what?
Would Pitchfork 'best new music' this shit, or would they just make it a 'passing blog bit'?
Best Coast is a fuzzy buzzy band that sings abt dank, California, boys, and kitty cats
Read more>>>>
