ALL | ALT REPORT | CLASSIC
DJs who wear masks
The Electro War is Coming (NSFW)


[Photo by Laperolog]
yall...I am really scared of this arms race between the feuding parties in the upcoming electro wars. Every1 is trying to get the biggest, baddest weapons, even if they are tattooing them on their bodies. It's kind of like the Vietnam War--every one is your enemy whether they are a man, a woman, or a child. It's just like an American suburban neighborhood--u can't trust n e 1.

I feel like this image of bazooka boob broad is going to be transformed into a wartime propaganda poster that encourages women to join the fight.

Remember "Girl Power"? Is that still around? Did it die when the Spice Girls were in a fatal bus accident while traveling in the sub-Atlantic tunnel?


XX BONUS FULL-BODY PROTECTIVE SHIELD WITH A MAGICAL UMBRELLA SHIELD XX

Does n e 1 know where I can buy some body armor and/or a magical electro umbrella?

Marketing Towards the Spawn of Masked DJs

You might know the progressive record label MODULAR as the legal owners of some of your favourite bands like Cut Copy, The Presets, Ladyhawke, New Young Pony Club, or Van She. I was really intrigued by their latest marketing campaign for their new t-shirts.

I know that masked DJs were big in 2k8.1, but are they really a significant enough demographic to dedicate a high-quality press photo to? If DJs wear a mask for too long, will it take over their bodies? Is this what happened to Daft Punk?

I think these photos might be a statement about the way America treats prisoners of the war on terror.

It might actually be a good business practice to take away attention from a model's alt presence while they are wearing your product. For example, there is the classic Dim Mak collection photo with a kutie who other girls might be jealous of and a kreepie in the background who might not be edgy enough to encourage bros to buy the shirts.

Do u think these models wear the shuttershade shirts when they go out with groups of their closest friends?

Overall, I'd say the trashbag-skinned Modular photos might be a design & marketing success. While part of me feels bad for the model who can't breathe, I'm glad I can just focus on the t-shirt and not some alt who has a deep gaze into the distance.

Buy/Info About these kute shirts
http://www.modularpeople.com/blog/?p=183

What happens when a Masked DJ goes out in public without his mask?

You probably recognize the Bloody Beetroots, once of the most innovative Masked DJ duos in the the modern era of Masked DJs.

I know most people often wonder things like 'Do masked DJs go out in public without their masks?' or 'Do masked DJs have parents/a soul/a digestive tract?'

I just stumbled across these pictures of the Bloody Beetroots who may shed some light on what masked DJs look like when they are not DJing.


SRSLY though... How much mask is 2 much mask?
When is it time to 'let go' of the gimmick?
Do u think they eat Christmas dinner with their families while wearing masks?

[Photo by AppealToTheEye]

Now that Busy P is no longer Daft Punk's Manager...

Since Busy P isn't going to manage Daft Punk any more to focus on Ed Banger Rcrds + building his own artist profile, I figured I should provide some consulting services for moving forward his personal career as a solo artist.

What sort of challenges does Busy P face in the 2008 electro-economy? We all need to realize it's not 2007 any more, and start stockpiling bottled water & canned goods for 2009. Also, what kind of gimmick could 'put him over the top' to get back all of the attention that Justice and Uffie have garnered?

I think Busy P needs to consider becoming a masked, or possibly face-painted DJ.

Here are some options provided [EXCLUSIVELY] by HRO's Image & Personal Branding Division. Busy P should consider these gimmicks:

A mask of "The Mask" as portrayed by James Carrey

Face Paint Similar to the climax of the film "Dead Presidents"

A "School of Rock" mask

a Rufio/Lost Boys style makeover

Crossbranding with his favourite animal, like a goat

A Predator Mask

An over-conceptualized face paint gimmick

Do you have any advice or suggested gimmicks to help Busy P become more than just 'the guy who used to manage Daft Punk'? How can he rise above his usual blurbs in alternative magazines? He is great at branding other artists, but what can he do to give himself some love? Should he fire SoMe just to make some headlines?

'If u can't love urself, how can u expect n e 1 else 2 love U?'

*****************
XX BONUS CMMNTR ANALYSIS XX
BNGRTILIDIE has left a new comment on your post "SAVE DARFUR/TIBET/IRAQ/IRAN/ CZECHOSLOVAKIA/BLACK ...":

The electrowar has already been lost. Have you guys HEARD the new Ed Banger 3 compilation? Brrr....

Have U Ever Robbed a 7-11, and then gone out 2 Party?


WANTED: A look that takes your enigmatic creepiness to the next level.

While DJs often opt for the mask that conceals their entire face, the panty-hose-over-your-head mask might be the future. For this particular bro, I would [HIGHLY REC] buying a black American Apparel hoodie to complete the look.

Partying is a gateway towards petty crime.

Do you steal stuff?
Do you consider it 'stealing' if the products you stole are worth less than $20?
R u a good person?

[Photo by We Are Awesome]

Crystal Castles Vs. HeartsRevolution: Which 1 is better?

Is it reasonable that I think of HEARTSREVOLUTION as a product that was brought to market after Crystal Castles kind of carved out the niche for people to be into 'electro-bands that consist of a male and a female'? I remember after Ladytron was a hit, there was kind of a supersaturated market of 'electro bands with female lead singers that sang about the night/drugs/sex/etc.' Now I think Crystal Castles has kind of inspired a tolerable mini-renaissance for this type of act.

I have haven't really listened to Heartsrevolution very extensively, but I think they are probably one of the most [highly documented] bands not named "JUSTICE" in party pics over the past 6 months. People who seem to know a lot about electronic music are pretty high on the remixes of their songs.

1. Which do u like more, hoodies, or masks?

Hearts Revolution might have given up the mask thing, or only used it for promo pix. However, Crystal Castles have somehow managed to transition from the 'angsty, dark teenager' hoodie aesthetic, over to the 'we are in a touring electro-band' aesthetic.

When will GAP make a hoodie ad-campaign and utilize Crystal Castles?
EDGE: CRYSTAL CASTLES

2. Who has better t-shirts/design visuals?
There's no way Crystal Castles can win this category after coming under so much scrutiny for 'stealing' the Chanel logo and their Madonna artwork.

The Choosing Your Own Adventure vision test t-shirt may or may not be one of the most memorable t-shirt metaphors of 2008.
EDGE: HEARTS REVOLUTION

3. Which female singer does a better job of applying eye makeup?

Alice from CC applies a heavy coat of black eyeliner, but the pink mask effect might put the HEARTSREV broad over the edge. Do yall think Alice was a Graveyard Girl in HS?

[image by SharkVsBear]
Edge: Hearts Revolution

4. Which band is more cryptic without being too annoying?
Do you know any one that actually knows the lyrics to Crystal Castles songs, and sings along while they drive their Volkswagon? I think it's pretty interesting how CC managed to make songs that 'sound interesting' enough to distract people from having lyrical expectations. It's like they have three or four 'distinct synths' that they just stuck to using.
On the other hand, one of the most memorable lines of HEARTSREVOLUTION's proudest song is
'foxes and bunnes/fire and snow/we are all just lost/don't which way to go.' Maybe I'd like it more if it was 10x more distorted, and I couldn't quite understand what they were saying.

HUGE EDGE: Crystal Castles

5. Which male member of the band does a better job of pretending to do something while playing live?

I've read on a lot of internet message board blog rumormills that Ethan from Crystal Castles is great at chilling on stage. The secret is that your body needs to crouch over your gear so that your body forms an angle that is smaller than 135 degrees. The closer to 90 degrees, the better.

Here's the Heartsrevolution guy

I don't really have an issue with people who 'don't play instruments live.' We can't all be as charming as Dan Deacon.
Edge: TOSS UP

6. Which band is more likely to have a song featuring Cory Kennedy?
Oh. HEARTSREVOLUTION already did that? Cory Kennedy can do everything!

HUGE EDGE: Heartsrevolush

7. Which is more likely to be driving an ice cream truck in 2 years after the implosion of the 'blog house' genre, and every one is into lofi and acoustic post-existential music?

Since Heartsrevolution is apparently more of a 'lifestyle brand' than a band, and they already have job experience driving ice cream trucks, we can assume that they have a head start on getting back into the truck again. However, Crystal Castles could always be the creepy van-with-no-windows that drives around your neighborhood selling only ice cream sandwiches and push pops.
SLIGHT EDGE: Hearts Revolution

8. Which 1 is better?
It's tough to really say. Every1 prefers different stuff. We're all different, so maybe we should just all unite, and have a good time, and be friends with every one. Let's build a scene that's all about positivity, and stuff like having fun and partying and stuff like that.
EDGE: It depends on what ur in2

[MP3s]
HEARTSREVOLUTION Prism Effect (feat. Cory Kennedy)
HEARTSREVOLUTION C.Y.O.A.
Crystal Castles Vs. Health Crimewave

Was "Crimewave" the first Health song that u ever heard?

Myspaces
http://www.myspace.com/crystalcastles
http://www.myspace.com/HEARTSREVOLUTION

Masks in Action


DANGER: He's not just a DJ who wears a mask, he's actually trying to represent danger.

I'm relieved that we can give Danger the award for 'the guy in the mask who is 100% dedicated to his gimmick.' In this interview, he uses an interpreter, insists that he's not wearing a mask since he actually represents danger, and the viewers find out that he's a graphic designer!

See more videos at Pedestrian.tv

[This video may not be viewable in your RSS Reader.]

Pedestrian TV is a valuable resource, since they seem to talk to every alternative celebrity who goes to Australia for whatever reason, and they don't just make every one look like God's gift to the People Who Read Too Many Music Blogs.

Do you think Pitchfork.tv would have time to talk to DANGER?

The person Behind HIPSTER RUNOFF = Dorian from the Teenagers?

Many commenters have started to ask: Is Dorian from the Teenagers = the blogger behind HIPSTER RUNOFF?

Is this a picture of HIPSTER RUNOFF with his friend Yelle?

Is this a picture of HIPSTER RUNOFF extreme streetwalking?

I'll let U decide.
<3 I want 2 b who U want me 2 b. <3

xx NEW POLL xx

Who is HIPSTER RUNOFF?
-Dorian from the Teenagers
-a Mask-wearing Robot
-Jesus 2.0
-some AZN
-some FGGT
-I wanna give him/her a tugjob!
-a myspacer
-The Next Great American Journalist
-A Secret Mainstreamer
-A Disgruntled AA Employee
-The Former 3rd Member of Justice (before he was kicked out, even though he wrote "D.A.N.C.E.")

Vote Now! 500th voter will receive 10 free jugs of Sunny Delight + 10 one-hundred calorie packs of Oreos!

DJ Mask Alternatives


You might know HEARTSREVOLUTION as a ski-mask wearing band/DJ group, but during a day show at SXSW, they decided to ditch the masks.

Instead of wearing their traditional ski masks, the lead singer opted for the PAINTED-ON ZORRO MASK, which was a good alternative for the Texas heat.

Please let me know if there should be a better name for the painted on eye mask thingy.

Any ideas?

[Photo by RedSlurper]

I think the 'Painted-On Glasses of LeVar Burton in Star Trek' might also be a good name for the phenomenon.

Learn More about HEARTSREVOLUTION.
http://www.myspace.com/heartsrevolution

BTW, Do you know what HEARTSREV is supposed to sound like? Crystal Castles? Le Tigre? The right mix of everything that's popular right now? I just listened to them for the first time ever running across so many remixes of their song "CYOA" over the past month. It's just tough to get a read on a band that owns and operates a candy truck.

The Masks + Daylight Theory


Doesn't seeing the Bloody Beetroots in daylight make you want to have an intervention with them?

Something along the lines of:
"Cmon guys. I know you wear masks and all, but you can take them off this afternoon. They look cool in press photos, and in clubs at night, but you know... Seriously, though. We promise not to stop liking you, or taking your music less seriously, but I just want you to be comfortable. It's kind of warm and sunny outside, and it would just be alright with every one if you took the masks off. Just throwing it out there...but I'm not the CEO of DimMak, so I'm not really an expert on personal branding. Anyways, gotta go. Vampire Weekend is playing a secret show, and they took off their sweaters, but still put them around their shoulders."

[Via OutWithMe.com]