Last nite, I watched the Super Bowl, because I am currently working in a mainstream office environment, and I secretly feel insecure when every1 else is talking abt a mainstream event, yet I don't have a progressive opinion to 'share' that goes over every1' heads. The Super Bowl seems like a more fulfilling viewing event than awards shows like the Oscars or Grammys or the BCS championship because you have 2 forces/teams 'battling' to be the champion, instead of just voter opinions and computer algorithms.

Did u have a 'Super Bowl party' with chips, dips, meats, brewskies, and 'bros'?

I feel like the Super Bowl is the 1 event all year that really unites the country. Thanksgiving + Christmas are so forced, but I feel like every1 really 'comes together for the Super Bowl. If the two teams are 'compelling', 'exciting' or just 'from a big market', the Super Bowl usually goes well. Every1 in America was 'some what aware' that a football game was occurring, because their lives' were made more meaningful/inconvenienced by it. Just want to be able to have 'meaningful discussions' about 'the big game', then feel a little bit disenfranchised with life because I don't 'care' about it the same way other ppl do.

Did alt stuff happen during the super bowl?

I feel 'most interested' in the alternative landmark events that happened during the Super Bowl. To most alts/ternatives, the 2k10 Super Bowl will be known as 'the year the Arcade Fire scored the soundtrack 2 the Super Bowl.' Every several minutes, the meaningful chorus of their hit song "Wake Up" played over and over again, as it was cobranded with the NFL.  I wonder if their song was better utilized in the marketing campaign of Where The Wild Things Are.

In terms of 'selling out', this might be the biggest case of 'sell out' in the history of indie music.  Theoretically, there was no larger stage viewed by a wider audience than the Super Bowl.  I feel like the Super Bowl will begin to showcase former indie bands during half time in the second half of the decade.  For all we know, Arcade Fire negotiated a Super Bowl halftime 'guarantee' into their contract for this licensing.

To combat 'selling out', it was important for the Arcade Fire to send out an email blast to relevant sites+bloggers, letting consumers know that they were 'going to give the licensing money to Haiti.' It seems like this was a 'good gesture', but as the Arcade Fire transforms into a mindie (mainstream indie) band, you can't help but wonder if that was a 'calculated' move.

I feel like they did this both 'for a good cause', and to have another positive story/brand bit in their wikipedia entry.

Also saw the Grizzly Bear song "Two Weeks" in a Volkswagen commercial. It seems like that 'jingle' was created for mass markets, and it was only a matter of time before it was utilized in a commercial.  Volkswagen may or may not be an alt brand. Possibly is a B-rate 'trustafarian' brand. It makes me feel better knowing that Grizz Bear is being compensated instead of 'giving their money away to Haitians' after so many people texted 'HAITI' to 90999.  It seems like a lot of tweens probably already gave enough money 2 save Haiti, or am I 'being naive/Americentric'?

'Just sort of relieved the New Orleans Saints won, reminding us that 'we had our own disaster' on American soil, and we need 2 fix what is wrong IN America before we invade Iraq/Iran + help with foreign crises. Fire Obama.'
-progressive conservative/liberal

Also saw some Google commercial. I guess they have to 'advertise because they are a lifestyle brand, and fear Bing + Yahoo searches. The concept of their commercial idealizes/romanticizes the idea of studying abroad in France, meeting a cute French Broad, then importing her to the states and putting an exotic blooded child in her.

Is Google 'misleading' consumers by promising them happiness/success if they continue to solve their problems by googling them?
Does this commercial make u want 2 study abroad?

Was sorta surprised to see Alt Famous Photographer Noah Kalina in a Dodge Charger Super Bowl Commercial. Noah Kalina went 'mad viral' because he took a picture of himself every day for 6 years, then made a viral youtube video abt it.

The commercial seems to be an admission that 'life as a man sucks', but there are simple pleasures that you can enjoy during ur lifetime.  One of them is 'driving an awesome car.'  Another one might be 'cheating on your wife.'  Another one is probably 'eating 5000 calorie meals and dying from heart failure.'  Just want 2 make commercials that appeal the middle American Man.

Not sure how much 'alt stuff' happened during the actual game. Think that the Super Bowl is just a 'consumer expo' sort of like some sort of global convention [via web conferencing].

Does n e 1 know if Hurricane Katrina is 'officially over' now that the New Orleans Saints won the Super Bowl?

Drew Brees' son also seemed pretty alt after his dad won the Super Bowl. He put on some 'huge headphones' and acted like he 'didn't give a damn' about the Super Bowl.

Do u think he was listening to Animal Collective in order to make the experience more meaningful?

Also, some 'cool grandpa' band called The Who played halftime. It seemed like they were some sort of parody of a classic rock band, but I am not really familiar with music from before the year 2000.

Peyton Manning was apparently going to be 'the Greatest Quarterback of All Time' if he won this game, but he 'choked bigtime.' It seems like this loss will cost him millions of dollars. He had a great opportunity to become 'the most marketable athlete to old white people' because of Tiger Woods' fall from grace, but he won't be able to command the millions of dollars that a true champion could have.

Worried about his body language. Like he is a 'sore loser'/not a 'genuine leader.'

Not sure how Americans would feel knowing that the UEFA Champions League Final gets more global viewers than the Super Bowl. As an American, I thought that the Modern 'National Past Time' (the NFL) had a global reach, but I think more global ppl are into soccer + NBA basketball [via Yao Ming China effect].

Can't believe soccer/real 'football' is still the global game. Worried that American Football might be as 'retarded' as the American Metric System.

Commercial Analysis

Here is some in-depth consumer analysis some of the most relevant commercials of the Super Bowl.

Saw this McDonalds commercial where two black athlete NBA players play a game of 'HORSE.' Dwight Howard and LeBron James are two of the most marketable NBA players because they are young, and don't have a bad reputation yet. They continue to attempt 'out of this world' dunks which are created with visual effects. This commercial seems like it is supposed to appeal to 'stupid people' who think dunks are 'effing sweet' and are not aware of the societal impact of the fast food industry. Professional athletes enjoy fast food because of their limited income upbringings and their rigorous practice schedule which enables them to burn 3,000-10,000 calories per day.

(Please Note: McDonalds placed Larry Bird in this commercial so that the commercial wasn't 'too black', and didn't only appeal to new, young NBA fans.)

Another former African American basketball player, Charles Barkley starred in a Taco Bell commercial. He is known for being an 'outspoken black talking head who we have all learned to love.' Despite a gambling addiction and drunken sexual indiscretions, Taco Bell thought his silly brand would help them sell Taco Combo meals, served in a branded box.

Do u want to buy a taco box from a 400 lb rhyming man in a huge suit?

Do u 'forgive him' for past alleged 'criminal' activities?

He seems to have evolved into a jolly, fat, radically opinionated man, as opposed to an 'angry black man.'

Also saw that Bud Light attempted to 'tap into' the mainstream infatuation with the autotune phenomenon from 2k9.

After pouring his beautiful heart/mind/soul into his last post, Carles was scared, afraid to blog again. Then the Dorito Bro was sent 2 him [via God] as a reason 2 blog again. This post is a celebration of the Dorito Alt.

Photo via lookbook

Planning a party, so many choices
Just want to facilitate a good time for all of my bros
offering the best drugs and alcoholic beverages
playing the best music
and having the most appropriate party snacks available.

I don't want people 'making a fucking mess' in my house
I don't want to spend too much money
I do want ppl 2 b able to 'grab n go'
I do want ppl 2 remember this partie 4ever.

It seems like there are so many choices in the chip aisle
No transfat, kettle chips, tortillian chips, chips made of the blue corn
Cheetos, Tostitos, Fritos, Doritos, Ruffles, Sour Cream N Onion, BBQ
Cheddar, Jallypenny, Cracked Pepper, Sea Salt, Vinegar
Brands presented 2 me by Frito Lay, Inc
and miscellaneous underground/indie chip brands
trying 2 'break thru' offering a healthy alternative to mnstrm chips
(much like the indie music scene)

I want 2 pick something healthy
but I want something tasty
maybe I'm messing up
and should be in the 'cracker' aisle
or perhaps buying some sort of 'spread'/'dipping concoction'
offered by the local Whole Foods

I trust Frito Lay because of the years, they have done so much
to innovate the chip industry

s0 many choices
s0 many brand loyal customers
s0 many manufacturing efficiencies
s0 many low prices

Seems like i might narrow down my choices
to Fritos, Doritos, Cheetos

Worried that ppl will think I'm 'boring' if I choose Fritos
Worried that ppl will get 'cheeto dust' fingers if I choose Cheetos
Doritos seem like a 'kewl' option.

I think it is alternative/authentic when your brand is customizable
or if the brand offers you multiple alternatives
so that u can choose which flavor truly represents u
From what I understand 'consumers are not searching for the perfect flavor, they are searching 4 as many options as possible.'

s0 many choices with the Dorito Brand

I really appreciate the core flavors

'Nacho Cheesier!' seems cheesier than just 'Nacho Cheese'

'Cooler Ranch!' is also extreme bc of the exclamation point in the name. It is as exciting as a band with punctuation in their band name.

Really could go for a full meal. Possibly a steak dinner.

Might 'cut back on the calories/fat' and eat chicken instead.

Pizza also sounds like a good option

If I lived in India, I would probably 'really dig' the Curry flavored Doritos

If I lived in ______, I would really enjoy the Rock & Cream Doritos.

'Damn.'

Not even sure who some of these are marketed 2. Seems like the Dorito CEO made a lot of these flavors 'just for shits.'

It's kinda kewl how their brand did 'mashups' kinda like Girl Talks.

I think this is another mashup for Aznz.

Think this flavour was meant 4 me since I am a 'late nite' bro who needs 'drunk food'

Might fly to Asia just to try this American flavor, or possibly just go 2 Taco Bell.

It is also xtreme 2 eat Doritos because they have 'drugs' in them.

Wonder if I can 'get fucked up' by eating a couple of bags of doritos.

Seems like this flavor is made out of horses.

I'm not sure what these doritos taste like. It seems like the are breaking free from the traditional triangle Dorito shape, providing a new dipping structure.

Doritos 3Ds also 'transcended' the traditional form+function of Doritos.

Eager to try 'human doritos.'

Hi. I'm the Dorito bro.

R u coming to my party?
"Friends, Food, Fun." -the description on the facebook event page
Description: "We're gonna eat a shit load of Doritos, drink Mountain Dew, and listen 2 bloghaus."

Sorta wish Doritos naturally existed in nature and we got to 'harvest' and 'export' them. Feel like it would save our economy.

What's ur fave kind of 'potato chip'?
What is the most authentic chip/party snack?
Do u have any party planning tips?
Are Doritos the most authentic alternative brand on the planet?
Is Doritos the new Chili's?

[Note: This Picture was taken in a Government Lab where they are beta testing 'human fuel' a.k.a. 'food' for electro war foot soldiers.]

[Photo by the cobrasnake]

A lot of mainstream magazines have branded Alts to consume beverages like Sparks, PBR, and even 'drinking a lot of wine ever since I studied abroad.' However, no1 really knows what alternative people eat. Do yall eat junk food but 'somehow maintain ur amazing figure'?

Or do u only eat healthy, gluten-free food that u purchased a post-gentrified farmer's market?  Or do u just shop at Whole Foods?  Or are you a 'Chili's Vegan'?  Or do u eat McDonnie's breakfast?  Do u only eat CLIF BARS/ Pepperidge Farm products / Doritos / Sun Chips / post-ironic foreign foods / SNCKRS bars?

Or do u and ur BF just do a lot of meth?

Is Meth ruining yalls local suburban community? Should I use HRO 2.0 advertising money 2 start a meth lab?  What's the difference between meth and coke?  What do 'drugs' feel like?

SRSLY THOUGH....what's yalls diet like?