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Vampire Weekend was the HUGE indie winner of the Super Bowl commercial war (6 comments) |
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LANAMANIA hits Los Angeles, frenzied fans begin sobbing in Lana Del Rey's presence (16 comments) |
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Pitchfork cyberbullies & slutshames Best Coast, calls her an 'inauthentic two-timing sell out panderer' (10 comments) |
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Introducing PRAYER WATCH 2K12 A CandleLight Vigil 4 Carles #pray4carles (22 comments) |
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Lana Del Rey wears baseball cap, looks TOTALLY EFFING keut (7 comments) |
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Lana Del Rey responds to hateful critics by purchasing major takeover ads on indie websites (9 comments) |
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Lance Armstrong supports Bon Iver against Carles & other anonymous cowards (33 comments) |
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Lana Del Rey sells MAD albums, is officially RICH, FAMOUS, and SUCCESSFUL (11 comments) |
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Bon Iver Vs. Carles: Who stands in solidarity with the Corrupt Indie Machine? (5 comments) |
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Did u see Madonna's wardrobe malfunction pussy lip slip at the Super Bowl? (125 comments) |
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Skrillex spotted bronoodling with nostalgic human meme Mr. Belding in relevant VIP section (3 comments) |
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Was M.I.A.'s Super Bowl flip off the first shameless slutwave marketing act in the post-LDR era? (26 comments) |
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Lana Del Rey Album Sales: 'Born to Die' projected to sell ~60k copies, will land at #2 (12 comments) |
Yall might recognize this bro as the bro from the popular 2k9 indie blogpitchfork buzz band 'The XX.' He seems chill, like he is just a bro playing ambient minimalist spacey earnest dark guitar rock. I couldn't help but notice his soda can tab earring. I went to the store to buy a 6 pack of sodas so that I could make my own [via weekend arts+crafts session].
It seems like it would be easy to pierce my own ear at home, then find a way to create an earring out of an aluminum can tab. Really feel like aluminum can designers are 'fucking geniuses' for designing recyclable mixed-use products.
While I was creating my personal dangly earring, I started to 'put together the pieces' and made a huge realization.... I had always thought that you pronounced the name of the band "the ex-ex." But then I started 2 think...maybe u say it 'The Dos Equis', named after the popular adult alcoholic beverage.
I feel confused, like the DosEquis band is some sort of 'marketing project.' Like they created an indie buzz band to appeal 2 alternative ppl. It seems like this band might have been constructed by 'marketing wizards' to establish their brand within alternative circles. I have read that alcoholic beverage companies are trying to 'break thru' on alt-websites, so it makes sense that Dos Equis is attempting to 'get referenced' every time some1 says/tweets the band name 'The XX.'
While part of me is 'resentful' and 'hurt', the other part of me is kinda in awe that Dos Equis was able to harvest this band/meme so well. Overall, I'd give the Dos Equis marketing department an A+ for this summer/fall ad campaign. Not sure if they will 'retire' the band, or if they will continue on forever as brand ambassadors.
Do yall still support The Dos Equis?
Will u still call them 'the XX'/the 'ex-ex'?
Do u feel like a victim in our modern world since everything is 'potentially marketing'?
Are u going to start drinking Dos Equis instead of PBR?
Do yall know if The XX became 'so successful' this year because of
a) 'blog love'
b) 'p4k love'
c) 'british magazine buzz love'
d) the band's 'look'
e) taking advantage of an indie recession
f) a 'huge marketing budget' from Dos Equis
g) choose.ur.own.response
Previous XX Coverage
http://www.hipsterrunoff.com/2009/05/the-xx-seems-chill.html
Just saw this bro convert a youth baseball helmet into an authentic disco ball helmet. Seems like he 'really knows where da party at.' Wanna vibe out with him, party on the go, hit up some raves, bang some bitches wearing nothing but my discoball helmet. Might even install an IV that gets me 'fucked up' on acid/ XTC / pcp / meth /meow meow, pumping that shit directly into my brain.
Just want to feel protected from 'line drives', 'foul balls', and 'stray pitches.' Worried that i will be attacked by juggalos, but sorta still want people 2 know that I am 'down 2 party.' Need safety + something that takes my prsnl brand 2 the next level.
Do yall know how to convert a baseball helmet into a discoball?
Is the discoball helmet gonna 'catch on' at relevant raves?
Should I wear a The XX tshirt to a relevant music festival? [via The Dos Equises] Just wanna celebrate the Mercury Prize/being the most interesting man+buzzband alive.
Just wanna go 2 a rave
be young forever
even though I am 'getting heavier' in my mid-section
still gonna wear short shorts + rave gear
So many prsnl brands at raves...
sigh...
Just wanna be free
have an absurd escape from reality
want to do drugs, party, listen to electro DJs
overdose
have my friends drop me off naked + unconscious on my parents' door step
Are raves the new 'music festivals'?
Should I have a discoball glued 2 my skull?
Does every 'good looking' raver have a 'hefty raver' BFF?
R yall tired of raves? Will they basically look the same forever?
Should raves cobrand themselves with ur regional 'marley fest'?
