
[Photo via lookbook.nu]
As yall know, I am an alternative businessman with relevant opinions on how to set up a successful alternative business. If u come to my blog offices for a consulting session, I will teach u how to turn 10 Am Appy t-shirts and a permanent marker into a thriving alternative business.
Today's Alt Biz Lesson is about product packaging. What yall need 2 realize is that product packaging represents your product. Sometimes even more than ur actual product. Even though 'Am Appy' is 'just a t-shirt', the way that the colourful product sits in a meaningful clear bag with names of relevant cities printed on it does a better job of branding. In this picture, you can see proud entry level alts who are proud of their recent purchases at the popular international boutique "The American Appy." The opportunity to walk around the city with a branded bag gives the entrylevelers a chance to show other consumers what 'people who look interesting and culturally connected' are purchasing.
I know yall don't realize this, but when u walk with this bag, u r a 'walking billboard', kind of like a bus with an advertisement, or one of those portable billboard thingies.

I guess what I'm trying 2 say is that yall need 2 b aware of the world around u.
Understand that product packaging can inspire consumers to rally behind ur product's brand.
Should I use my Abercrombie bag as my backpack when I go back to High School to get my G.E.D.?

Should I be proud of my Forever21 bag?

Is it still authentic to brand yourself with The Gap?

I <3ed my macbook packaging so much that I use it on a daily basis as a purse/laptop bag so that people nvr 4get that I'm a Mac user.

When I grow up, I will only live in a city that has been listed on an Am Appy bag.

What's yalls favourite bag 2 walk around with?