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Bon Iver's Justin Vernon apologizes 2 Carles. Has he won the first battle against the Corrupt Indie Machine? (8 comments) |
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Madonna says M.I.A. ruined her show, is 'a stupid teenager' (5 comments) |
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NYTimes calls Lana Del Rey 'a skinnier Adele'. Do they h8 fatties? (5 comments) |
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LANAMANIA hits Los Angeles, frenzied fans begin sobbing in Lana Del Rey's presence (36 comments) |
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Alexis Krauss shows off her BANGIN BOD in GQ Magazine. She truly is 'Sexi Lexi.' (17 comments) |
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I Am Carles Returns with LIMITED EDISH VALENTINE'S DAY shirt. (11 comments) |
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Bon Iver sounds like dying indie rock on SNL, has mysterious HUGE black teenager in backing band (30 comments) |
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Pitchfork cyberbullies & slutshames Best Coast, calls her an 'inauthentic two-timing sell out panderer' (13 comments) |
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Tyler the Creator spotted bronoodling with 'this nigga' Kanye West. Are Big Thangs Poppin? (10 comments) |
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Lana Del Rey sells MAD albums, is officially RICH, FAMOUS, and SUCCESSFUL (12 comments) |
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GRAPHIC PHOTO: Cults lead singer Brian Oblivion suffers severe 3rd degree burns to face (4 comments) |
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Introducing PRAYER WATCH 2K12 A CandleLight Vigil 4 Carles #pray4carles (24 comments) |
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"BUZZ BANDS" was a category on Jeopardy. Have BUZZ BANDS crossed over 2 the mnstrm? (14 comments) |
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Was M.I.A.'s Super Bowl flip off the first shameless slutwave marketing act in the post-LDR era? (27 comments) |
I remember when I was a young boy connecting with my father through mainstream interests, we used to attend professional sporting events. At these events, each team had a 'mascot' who intended to get fans 'fired up' about the home team. I'm not sure how much adults enjoy mascots, but I feel like they function as some sort of 'icon' who can get people emotionally involved/invested in the game. They are also to attract 'young fans', inviting them to become a life long member of the team's 'brand', even before the child 'completely understands the rules of the sport.'
It's interesting to see that the band WILCO got a mascot. I think that this means they are a 'huge' band, needing to reach new markets + demographics. A mascot will make Wilco shows more enjoyable, getting people on their feet, and doing things like 'starting the wavve.' I feel like the mascot trend might seem 'cheesy or lame', but I feel like the early adopters to this trend won't feel a backlash. Feel more worried about when indie bands with mascots reaches a 27% saturation rate, and people find it to be inauthentic, instead of whimsical and fun.
Do yall think that mascots are the future of independent music? Do u think that bands should accept their status as 'marketable brands' and create characters that might great assets when it comes 2 spreading their message? Are mascots 'cheesy and mainstream' or marketing tools that are more effective than twitter.
Not sure how 2 feel about the band mascot era. Seems like things are about to get 'mad crazie.'
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Decided to 'brainstorm' mascots for popular indie bands. Let me know if yall have any feedback on these ideas. Some of these are metaphors.
The Arcade Fire
Girl Talks
