Tag Archives: Hearts Revolution

Great Moments in Being an AltBro

[Photo via StoneyRoads]
So there I was. At my first music festival. After my most recent personal brand installation (AltBro Version 1.1). Not gonna lie–I was jacked up (on Sparks + 5HourEnergy). I was ready for electrobangers, meaningful crowd surfing on rafts, and just being myself–being free. I downloaded a bunch of [...]

Posted in ALTBRO, Alternative Celebrity News | Also tagged , , , , | 14 Comments

Choosing Your Own Adventure is An All-Ages Experience

I wish I could be a lil alt/tween alt again. I feel like when you are younger, you have better ears, which allow you to appreciate music that it would be impossible for you to appreciate when ur older. For example, I don’t ‘get’ the distorted electro-shriek sound of Hearts Revolution. If [...]

Posted in Uncategorized | Also tagged , , | Leave a comment

What is a lifestyle brand?

Sometimes I’ll get pretty into a band, or a t-shirt company, or any other sort of business, and I find out that they are not what I think they are. They are in fact ‘a lifestyle brand.’

According to wikipedia:
A lifestyle brand embodies the values and aspirations of a group or culture.
A successful lifestyle brand [...]

Posted in 1 | Also tagged , | 79 Comments

Crystal Castles Vs. HeartsRevolution: Which 1 is better?

Is it reasonable that I think of HEARTSREVOLUTION as a product that was brought to market after Crystal Castles kind of carved out the niche for people to be into ‘electro-bands that consist of a male and a female’? I remember after Ladytron was a hit, there was kind of a supersaturated market of [...]

Posted in Uncategorized | Also tagged , , , | 50 Comments