Hello Giggles | Hipster Runoff

Hello Giggles

Zooey Deschanel launches GOOP style blog 4 women


It seems like women are always trying to 'understand one another', understand their emotions, and learn how to be a productive member of society, overcoming their insecurities and doubts to contribute something to a relationship, a family, a husband, or a society. Apparently, Zooey Deschanel is 'launching' a new website 4 women called "Hello Giggles".

I think this is just what all 'famous women' who have tribes of authentic women who probably like to bake and craft in a high-end kind of way do. They launch blogs 2 try 2 cnnct with other women. Sorta like how Gwyneth Paltrow has GOOP, and Jay-Z launched some blog.

Do u trust 'famous ppl' 2 really 'get' ur needs? Do u trust them as 'authentic content farms'?

Founded by actress/musician ZOOEY DESCHANEL, producer SOPHIA ROSSI and blogger/web personality MOLLY MCALEER, HelloGiggles.com is the ultimate entertainment destination for smart, independent and creative females. Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us.

It seems like a solid opportunity 2 help women 2 connect with one another on the internet, and a great way to geotarget meaningful ads + create meaningful content for brands looking 2 reach a high-end niche of women.

Here is some 'content' that they churned out, something about being a mom. I'm not a woman, so this doesn't appeal to me, but some women might find this 'humanizing'.

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Will this website be 'more authentic' than GOOP?
Are u a woman who has been searching 4 an authentic website that 'understands' u?
Is this a solid brand strategy for Zooey Deschanel, or will we look back at 'the era when every1 who was famous attempted 2 launch a lifestyle blog'?
Is Molls the #1 Molly on the internet?

Can Zooey Deschanel 'pull off' this website, or will she lose interest after she goes to film 'Black Swan 2: You Got Served'?
Do u hope she posts youtube vlog makeup tutorials, recipes for homemade LUNA Bars, and an infographic abt 'How to Deal with a Heavy Period"? [via authentic female needs]?

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