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I was recently shopping for some miscellaneous items at my local Target store, and I walked through the 'clothes' section to see if there were any 'sweet buys' that I could find that 'didn't look like they were from Target.' It's always rewarding to 'get compliments' about elements of my wardrobe, since I am a rlly trendy person, and then 'surprise' people by telling them that I 'got it for cheap at a relatively mainstream outlet.' Then I made 'the ultimate discovery' that might turn the entire alternative world upside down.
It seems like the display rack in Target looks 'a whole lot like' the display racks in American Apparel. Like the products are 'complete rip offs' or something. At first I was excited, since I thought I would get a ton of Am-Appy-ish materials 'on the cheap' but then I started to wonder if these knock-offs would enable me to achieve the same brand goals. Not sure if I would be able to 'lie' to myself, kinda like women who use fake purses. Not sure if the $5-$10 prices would be worth paying if they weren't officially amAppy.
Can't believe Target 'totally ripped off' Am Appy. Wonder what they are trying 2 do.
I feel like Am Appy owns the 'design rights' to this aesthetic, and probs deserve to sue any1 who rips them off. They are responsible for branding this aesthetic as 'kewl.'
Maybe Target decided to 'rip off' the Am Appy clothing aesthetic in order to 'get back at them for 'stealing their logo aesthetic.'
I did some internet research and found out that Target was founded in 1902. American Apparel was founded in 1989. I feel 'very surprised' by that fact, since I have only known about Am Appy for a few years (I first found out about them when they moved into my suburban market mall.) It is interesting that they both have similar logos that rely on 'the power of Helvetica' to get across their store's aesthetic. It seems like Am Appy might have 'ripped off' the Target logo by using Helvetty/Arial as their font.
Yall can probably notice the similarities in the store logos.
Seems like most 'everything' stores are trying to appeal to alts. Or maybe alternative aesthetics have 'taken over', and they are trying to enable the poors to wear solid coloured shirts. Maybe poor people will no longer think that they need 'branded logos' + scribbly shit [via Ed Hardy] on their t-shirts to make them look like they are rich/fit-in.
Just don't know what belongs to who, and what type of 'intellectual design property' can really be owned. I feel like the Font Industry and the Music Industry are really similar. I think I expect to utilize fonts for free, much like I expect to listen to music for free. The person who creates a font is looking to 'go mainstream' by 'getting included' on tons of personal computing machines. This is the same thing that buzzbands need to try to accomplish. Fonts + Music can't really 'change the world' but they can definitely be an under-appreciated element of ur every day life.
Bands need to create files that make it on to as many computers as possible. MP3s, JPGs, MOVs, FLVs, PDFs, EXEs, DMGs, and any other type of file known to man. Buzzbands need to 'make it' on to pplz computers.
Having a huge crisis.
Do u think that Target will get sued by Am Appy?
Do u think Am Appy will get sued by Target?
Do u still think Am Appy is a 'relevant brand'?
Is there a new Alt brand?
Should I be a font designer, or should I start a buzzband?
How does the law decide 'who owns a font'/font-based logo?
Previous Target Coverage
http://www.hipsterrunoff.com/2009/09/is-target-the-most-authentic-everything-store.html
As yall know, I am a graphic designer for a cutting edge advertising and mixed media firm in the greater Tri-State area. I am interested in letting the world know what I'm all about, not only as a human, but also as a designer. It's important to let people know what font I will use if I have to design a logo for them. Just want people to know that I will make 'a perfect choice' by choosing 'the perfect font.' Might be a good idea to choose an ARIAL tattoo so that it is compatible on windows PCs.
Do yall have a fave font that u would want to chill on ur body for the rest of ur life?
Wonder if I should write the actual font name, or possibly something else sweet, like a Dave Matthews Band lyric.
Feel 'tired' of blogging about 'body art.' However, I think that tattoos are becoming a 'normal part' of our modern culture, and more mainstreamers than ever are getting 'shitty tatties.' Sorta wish I could be a mnstrmr, so I would just have to get like a 'barb wire tat' or a 'butterfly tatty' or something. Feel pressured to get a conceptually well-executed tattoo.
Just trying 2 be an individual. Might just let the world know that I 'h8' America.
Do yall know of any sweet tatties that are more than just 'a doodle on a body'?
Recently, the popular American retailer THE GAP 'rebranded' with a sweet new Helvetica logo [link]. Basically just opened up photo shop, made a lil box, used the 'fade' tool, then wrote "Gap" in Helvetica font. Pretty chill with me. Nothing wrong with Helvetty.
Then a bunch of ppl on the internet made fun of them because it was such a 'lame' logo. Anyways, it seems like The GAP reverted to their old logo just because their new logo was a trending topic on twitter. Do u think the GAP was 'cyberbullied' into changing their logo? Should they have believed in their identity?
STATEMENT FROM MARKA HANSEN PRESIDENT OF GAP BRAND NORTH AMERICA
“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo.“Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.
“At Gap brand, our customers have always come first. We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.
Kinda unchill. Seems like they shoulda made a logo that they believed in, and stuck with it. Wish they understood that when it came to branding/user-experience, the customer isn't always right. It is the brand's responsibility to curate a modern experience for their customers.
Maybe they are just trying to 'milk the meme' or something to get more 'advertising on blogs.'
Do yall think that the Gap is 'mad lame'?
Here is the rest of the press release where they 'totally puss out' and say 'we should have consulted yall with some sort of facebook voting system or something. Sorrie, but glad yall <3 our old logo.'
“In the meantime, the website will go back to our iconic blue box logo and, for Holiday, we’ll turn our blue box red for our seasonal campaign.
“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.
“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way. “
Do brands take 'random ppl on the internet too seriously'?
Was the Gap Helvetica logo really 'a failure' or is it just as forgettable as the old/new Gap logo?
Should brands ever re-brand?
Should all brands consult with relevant bloggers/super users before morphing their identity so that there isn't an 'internet uproar' abt their new logo?
Is The Gap logo the ultimate 'logo failure meme'?
Should the Harvard School of Biz write a Biz Case abt the Gap logo, and how this whole fiasco has no impact on sales?
R u gonna miss the 'new, old' The Gap logo?
So confused about the state of retailers in the modern world. Keep hearing rumors abt Am Appy going under, so I am not sure why The Gap would want to copy their logo, utilizing the popular font 'Helvetica' to represent their corporate brand identity. It seems like a minimal logo, just relying on 'a famous font' to carry ur brand and inspire mad sales. Does n e 1 know why so many brands use 'Helvetica' font? Is Helvetty still relevant? Does it resonate with consumers? Do u wish relevant graphic designers came up with a new, alt, authentic font? Did Jeff Helvetica 'crush it'/'kill it' when he designed Helvetty? R u more of an Arial/Cosmic Sands type of bro? Feel like the GAP might start using sexy, risque ads, or something. Part of me wonders if the future of the Am App aesthetic is headed towards The Gap aesthetic, and if The Gap is headed towards AmApp.
Is it weird how brands evolve to try to retain customers, instead of just letting them find a new brand that sells clothes that fit their personal branding/career needs + evolving body types? Is The Gap for 'Fat People'? Is GAP unchill because they don't have a factory in America where they pay legalized workers above market wages? What is ur perception of the GAP/people who shop there/people who work there? 
What brands do u even like any more? Will a Helvetty logo make u <3 the Gap more than evr? Should American Apparel 'sue the fuck' out of The Gap? 
Should Target 'sue the fuck' out of Am Appy? 
Should Am Airlies 'sue the fuck' out of Target? 
Should [brand that has Helvetty logo] sue the eff out of [brand that has Helvetty] logo? Is Helvetica still authentic, or has it finally 'gone mainstream'? What are some new alt fonts that are chill/more authentic than Helvetica? Do u shop at The Gap? Is 'retail shopping' 4 lamestreamers?
Just saw this flow chart meme that helps designers select a font based on a set of criteria. I think this meme might be a 'hit' in the design world, but it also might be 'completely wrong', constructed by some1 who 'doesn't know a damn thing about design/typography.'
What's ur favourite font?
Do all roads lead to Helvetica?
SO YOU NEED A TYPEFACE is a project by Julian Hansen. It's an alternative way on how to choose fonts (or just be inspired) for a specific project, not just by browsing through the pages of FontBook. The list is (very loosely) based on the Top 50 of the Top100 Best Schrieften by Font Shop.
What is the most authentic font?
Is Univers more authentic than Helvetica?
Is Arial the 'Microsoft' of fonts?
Do u h8 Times New Roman?
Is Futura the 'next big alt font'?
Should I get a Comic Sans tattoo on my face?
What criteria do u use to select a font?
Do fonts 'make or break' brands / projects / businesses?
Do u feel 'sad' when people don't value the visual representation of their brand [via font selection]?
Is this flow chart 'useful' or is it 'just another worthless internet meme'?
