I never knew Nick Littlemore was such an essential creative hub for some of the best blog tunes of 2k8 (a.k.a. mainstream music for Aussies).

Nick Littlemore’s projects:
1. Pnau
2. Empire of the Sun
3. Teenager (no yall, not the Teenagers. hehe. I’m a sillie blogger. laters)

EMPIRE OF THE SUN seems like What Music Will Sound Like/Music Videos will look like in 2k12 (in a g00d way). This song may or may not be the song the blogosphere has been waiting for all summer.

(Nick Littlemore loves to take his shirt off).
The video also features the best face paint mask since the Heartsrevolution broad.

I also dig the song “Alone Again” by TEENAGER. It makes me want to be in an innocent, tug-filled high school relationship again (just went through a bad breakup with my HS significant other of 6 years). This song is like 30 blog years old, though, but moderately uncovered since it was before Ladyhawke and Pnau had built their [HIGHLY BLOGGABLE] brands.

(Nick Littlemore loves to take his shirt off.)

When will Nick Littlemore extend his personal brand? I think he needs to do a few remixes of moderately popular artists under his own name.

If I had a lame music magazine, I would put Nick Littlemore on the cover, and have a sensationalist issue title, such as “The Savior of Blog House” or some other crap that would enrage/intrigue bloggers, and enabling the cover would go ‘alt-viral.’

[MP3]
Empire of the Sun Walking on a Dream [HIGHLY RECCD]
Teenager Alone Again [PRETTY EARNEST]

Myspaces
http://www.myspace.com/pnaupnau
http://www.myspace.com/teenagerband
http://www.myspace.com/empireofthesunsound

[Meme hijacks from GVB / Fluxblog / Ohhcrap.net ]

Previous post about the weirdnes of PNAU
http://www.hipsterrunoff.com/2008/04/pnau-theyre-pretty-weird.html

XX BONUS TOPLESS LADYHAWKE PIC XX

(Ladyhawke likes to take her shirt off, too?)
[Photo by Cybele Malinowski]

can u blog about dj momjeans more

So here’s a DJ that’s really making a name for himself on the ‘Underground Mainstream Alternative DJ Circuit.’ His name is DJ Mom Jeans. Most people might know him as “Wilmer Valderamma” from the hit TV series That 70s Circlejerk.

DJ Mom Jeans is an amazing DJ. I’ve seen him spinning a SERIOUS set, while iChatting, downloading new widgets on his dashboard, and doing some freelance graphic design in the Adobe Creative Suite (CS2).

Here’s a video of DJ Mom Jeans spinning LIVE at Shea Stadium. He sold out the venue, just like Billy Joel.

[HIGHLY RECCD VIDEO]
[This video is actually people heckling Danny Masterson at a Mets Game]

Myspace
http://www.myspace.com/djmomjeans

However, it’s a challenge to effectively brand your weekly night, both in-person and on-the-internet. One of the most successful branding tools is the SIGN BY THE DJ BOOTH. If the sign is a visual success, it will enhance the night’s photographs and leave a mark in the party goers subconsciouses.

The sign is also important to enable the online spectator to establish a sense of location in a flood of party pic thumbnails. Designing a party experience is about creating a sustainable image that will lift the collective spirits of your local alternative community.

The Sign By The DJ Booth is an undervalued, but very important part of any blog/promoter/record label/DJ’s brand.

Which of these signs gives a better sense of the brand?

Sign Analysis: DIM MAK

[Cobrasnake]
DIM MAK’s sign is a design failure. It would take the average Middle American spectator who orders Cobrasnake tshirts by mail at least a year to figure out what the sign even says. Additionally, the typeface is somewhat underwhelming, but maybe I’m just not a big fan of the handdrawn DFA-style logos. If I were Dim Mak, I’d definitely put a team of 5 to 10 interns on assignment to redesign their sign behind the DJ.

If I had to put my money on what the new sign will look like, I’d bet on the DOODLE aesthetic, which was deployed for Steve Aoki’s hit album “Steve Aoki’s Pillowface and his Airplane Chronicles.”

FINAL GRADE: D+

—————–
Sign Analysis: I HEART COMIX

[RedSlurpee]
If I were I Heart Comix, I’d consider a move of the sign to behind the DJ booth. Not only will it showcase the entire sign in more pictures, it will hopefully minimize the camera flash’s interaction with the glossy textured wall. I HEART COMIX’s logo is a design success that deserves to be showcased. As opposed to a doodled logo, IHEARTCOMIX chose to deconstruct what is widely considered ‘the perfect font,’ Helvetica, by disjointing the alignment and the letter spacing of the type.

The corner space and counter are difficult spaces to approach, but they do offer more creative opportunities for expression than Cinespace’s ‘Infamous Brick Wall.’ I would look to create another sign, since the corner space allows for two walls of coverage. While I think it is a good idea to wrap the counter with something, I’d consider a different sign, material, or lighting installation.

It’s also important to value your sign. Duct tape can devalue your product, so I’d encourage a trip to a local Home Depot to speak with a representative about mounting options. While your sign may have been well-crafted on-screen in Adobe Illustrator, the context and presentation are a vital part of the sign’s perception.

FINAL GRADE: B (with opportunity for extra credit)

Are there any more signs that have caught your eye? Do you have any feedback for popular record industry and nightlife brands about the perception of their product? The blogosphere enables consumers to join together, and give feedback to our favourite businesses.

HIPSTER RUNOFF: The Music Blog That Evaluates the Complete Consumer Experience in the Modern Music Industry

I [HIGHLY ENCOURAGE] design and marketing majors to comment on this post.

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